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Companies should better value the diversity amongst consumers, according to Stefano Puntoni.
This article elaborates on his research and including is a link to RSM Discovery.
Companies should better value the diversity amongst consumers, according to Stefano Puntoni.
This article elaborates on his research and including is a link to RSM Discovery.
discovery.rsm.nl/articles/detail/19-stefano-puntoni-marketing-is-the-channel-that-allows-firms-to-reach-customers/