Emotie is een goede basis voor merkuitbreiding

This article is about Martin Kersbergen's Master Thesis about the use of brand extension at DELA. Martin won the Shell Stimulation Award for Excellence in Corporate Communication with this thesis.

This article is about Martin Kersbergen's Master Thesis about the use of brand extension at DELA. Martin won the Shell Stimulation Award for Excellence in Corporate Communication with this thesis.

Participants

  • Martin Kersbergen (MCC alumnus)
    Role: Alumni
    Reference type: Featured

Media Outlets

  • Verzekeringsblad (Magazine)