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As Volkswagen decided to apologize for the emission scandal through an advertisement, Cees van Riel is referenced giving his professional opinion as being a specialist on reputation-management. He states that Volkswagen is referring to the wrong audience as they should be focusing on institutions.
As Volkswagen decided to apologize for the emission scandal through an advertisement, Cees van Riel is referenced giving his professional opinion as being a specialist on reputation-management. He states that Volkswagen is referring to the wrong audience as they should be focusing on institutions.