The research of Maarten Boksem and Ale Smidts regarding neuroimaging technologies, such as EEG machines can reveal information that is not obtainable through conventional marketing surveys. How well could these results predict the success of films?
The research of Maarten Boksem and Ale Smidts regarding neuroimaging technologies, such as EEG machines can reveal information that is not obtainable through conventional marketing surveys. How well could these results predict the success of films?
Participants
Maarten Boksem
Role: Faculty
Reference type: Written by
Ale Smidts
Role: Faculty
Reference type: Written by
Erasmus Centre for Neuroeconomics
Role: Programme/Centre/Department
Reference type: Referenced
Media Outlets
Tijdschrift voor Marketing (Magazine)
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