Distribution key to building brands

Research conducted by Harald Van Heerde at University of Waikato Management School, Berk Ataman RSM, Carl F. Mela of Fuqua Business School at Duke University reveals that distribution is key to building brands.

Research conducted by Harald Van Heerde at University of Waikato Management School, Berk Ataman RSM, Carl F. Mela of Fuqua Business School at Duke University reveals that distribution is key to building brands.

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Participants

  • Berk
    Role: Faculty
    Reference type: Featured

Media Outlets

  • Scoop (Online)