This website uses cookies and similar technologies (hereinafter collectively referred to as ‘cookies’). We may use cookies for the following purposes:
With the buttons below, you can choose which cookies you wish to accept. On our cookie statement page, you can manage your cookie preferences. You can always withdraw your consent for cookies by making different choices there. For more information about cookies, please refer to our cookie statement.
Research conducted by Harald Van Heerde at University of Waikato Management School, Berk Ataman RSM, Carl F. Mela of Fuqua Business School at Duke University reveals that distribution is key to building brands.
Research conducted by Harald Van Heerde at University of Waikato Management School, Berk Ataman RSM, Carl F. Mela of Fuqua Business School at Duke University reveals that distribution is key to building brands.
.