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Research at RSM is studying the effect of quality marks of products on consumers. It shows that the quality mark makes the product slightly more attractive for consumers, increasing the willingness to buy. However, this does not mean the consumer understands what the mark means exactly.
Research at RSM is studying the effect of quality marks of products on consumers. It shows that the quality mark makes the product slightly more attractive for consumers, increasing the willingness to buy. However, this does not mean the consumer understands what the mark means exactly.