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What motivates people to become active members of a professional or industry association? And how should the association professionals enthuse their members and facilitate participation? These were the questions answered in the research conducted by Lonneke Roza among others.
What motivates people to become active members of a professional or industry association? And how should the association professionals enthuse their members and facilitate participation? These were the questions answered in the research conducted by Lonneke Roza among others.