David and Goliath - which seems to be the best description of the relationship between a startup and a corporate. "Promising start-ups are highly sought after by corporates," Vareska explains the Vrande from Professor Collaborative Innovation and Business Venturing at the Rotterdam School of Management, Erasmus University, "Every company must innovate finally and corporates have an interest in a good and inspiring cooperation."


  • Vareska van de Vrande
    Role: Faculty
    Reference type: Quoted

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