The best time to attempt almost any demanding task is when you’re already “in the zone”. The tide of popular opinion seems to have turned against multitasking. Recent articles scoff at the notion that people could satisfactorily complete more than one activity at a time, labelling it a “myth”, a “fallacy”, even tantamount to adultery. This purist pushback in the press mirrors common resentment among professionals at the expectation to adjust to the constant flux that digital technology has brought to daily life.