De klant negeren kan een succesvoller product opleveren

The contradiction of listening to customers vs. showing them what they want like Steve Jobs has been solved by Jan van den Ende. He claimed it depends on the type of innovation and whether it involves functional or emotional aspects.

The contradiction of listening to customers vs. showing them what they want like Steve Jobs has been solved by Jan van den Ende. He claimed it depends on the type of innovation and whether it involves functional or emotional aspects.

Participants

  • RSM
    Role: General
    Reference type: Referenced
  • Jan van den Ende
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • Holland Management Review (Newspaper)