This website uses cookies and similar technologies (hereinafter collectively referred to as ‘cookies’). We may use cookies for the following purposes:
With the buttons below, you can choose which cookies you wish to accept. On our cookie statement page, you can manage your cookie preferences. You can always withdraw your consent for cookies by making different choices there. For more information about cookies, please refer to our cookie statement.
"We must always demonstrate value. The client and consumer constantly evaluate, so marketing must do the same. " Marketing Tribune interviews senior brand manager Jeroen Lampe and chief public affairs and communications Therese Noorlander in the Coca-Cola office in the Netherlands. Here, The focus is on further exposing the secret of how a world brand remains popular, including in the Netherlands. However, success does not come easy.
"We must always demonstrate value. The client and consumer constantly evaluate, so marketing must do the same. " Marketing Tribune interviews senior brand manager Jeroen Lampe and chief public affairs and communications Therese Noorlander in the Coca-Cola office in the Netherlands. Here, The focus is on further exposing the secret of how a world brand remains popular, including in the Netherlands. However, success does not come easy.