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RSM guest lecturer, Tom de Bruyne discusses how design principles influence consumer's behaviour, thought and emotions. Hereby, his bureau "behavioural design" is able to help marketeers steer their brands in the right direction, to provide mutual benefit.
RSM guest lecturer, Tom de Bruyne discusses how design principles influence consumer's behaviour, thought and emotions. Hereby, his bureau "behavioural design" is able to help marketeers steer their brands in the right direction, to provide mutual benefit.