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Ting Li, an associate professor of information systems at the Rotterdam School of Management at Erasmus University, Uber differentiates itself through its unrivaled micro franchising model. “It’s disrupting the taxi and transportation market,” she points out. “It runs a brilliant platform that benefits both customers and drivers through smart pricing.”


  • Ting Li
    Role: Faculty
    Reference type: Quoted

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  • poets & quants (Online)