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Research conducted by RSM PhD student Jasmien Khattab shows that employees perceive a female leader to be authentic if she uses a consistent leadership style. Mixing styles, e.g. being both dominant and compassionate, makes women seem less authentic and they are therefore perceived to be less effective leaders.
Research conducted by RSM PhD student Jasmien Khattab shows that employees perceive a female leader to be authentic if she uses a consistent leadership style. Mixing styles, e.g. being both dominant and compassionate, makes women seem less authentic and they are therefore perceived to be less effective leaders.