According to Prof. Li, daily use of the web, social media, smart phones, and sensor technologies creates a digital trail of data from which movements, interactions, and even emotions – in both offline and online environments – can be traced. Insights gained from such digitised behavioural traces can facilitate business transformations in various domains, such as operations, marketing, finance, healthcare, and urban transportation. Businesses can tap into this rich seam of information to uncover the preferences that influence an individual’s real-time decision making, and provide personalised interactions.
In her inaugural address, Professor Li will first explain how behavioural insights could improve from exploring digital traces, using offline trajectories and online social interactions. She will then emphasise two increasingly important and intertwined topics; personalisation and privacy. She will finish by discussing personalisation-privacy-paradox related challenges related to customer behaviour, business strategy, public policy, system design, and society at large.
Professor Ting Li’s inaugural address is open to the public, and will take place on Wednesday, 20 June 2018. The ceremony will start at 16:00 in the Auditorium of the Erasmus Building on Woudestein campus, Burgemeester Oudlaan 50, Rotterdam and will be followed by a reception.
On 18 and 19 June, two days preceding her inaugural address, Prof. Li will co-chair the Statistical Challenges in E-Commerce Research (SCECR). This leading academic conference on big data will attract top scholars throughout the world in the areas of information systems, quantitative marketing, economics, statistics, machine learning, and computer science. The workshop covers diverse domains such as e-commerce, social media, digital content, finance, and telecommunications. Methods include econometric models, machine learning algorithms, statistical methods, and unstructured and big data techniques. This year’s conference will feature 80 academic paper presentations and welcome more than 130 international participants.
Digital Economy Summit
On 20 June, 2018, the day of Prof. Li’s inaugural address, RSM will host the first Digital Economy Summit. The Summit will bring together industry professionals and renowned international academics for a full day of presentations, panels, and discussions. It will feature a number of speakers covering topics on digital strategy, business analytics, artificial intelligence, digital experimentation and privacy by industry executives and world-class academic researchers.