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Within a week after publication, a book by Professor Justin Jansen and Professor Tom Mom reached the first place in the top 100 best-sold books on the online management bookstore in April 2021. The professors from Rotterdam School of Management, Erasmus University (RSM) aim to help companies grow fast in a healthy way in times of change.

The professors provide tips and tools for building a future-proof company to stay successful as an entrepreneur, now and in the future. “Healthy growth is much more than simply ‘growing’. It is also about becoming smarter, more agile and more sustainable. In practice, this is a tough job. We see that a large group of entrepreneurs is lagging behind,” Jansen says.

Prof. Jansen adds: “A smart company is future-oriented and constantly renews itself. We give you a look behind the scenes of successful growth companies such as Takeaway, Coolblue, Jumbo and YoungCapital. We talk about what you can learn from them, and how you can apply it.”

Five steps to grow

The Dutch book is entitled Naar een gezond groeibedrijf in vijf stappen: succesvol zijn en blijven in tijden van verandering (Five steps towards a healthy company: being and remaining successful in times of change). Each chapter is concluded with a practical summary so entrepreneurs and managers can get started.

In the book, Jansen and Mom present five steps to grow as healthily as possible and remain successful in a changing world. “We hope to create impact and support entrepreneurs to sense and seize new opportunities successfully by becoming faster, stronger and more adaptive. We have translated our multiyear research at well-known growth companies into five practical steps based on which every entrepreneur can build the future of his or her firm.”

The authors

Justin Jansen is professor of entrepreneurship at RSM, and academic director of the Erasmus Centre for Entrepreneurship. He is known for the Top-250 Growth Companies and the ScaleUp Dashboard, and has been researching successful Dutch growth companies for more than 20 years.

Tom Mom is professor of strategic growth and implementation at RSM, and academic director of RSM’s Executive MBA programme. His research focuses on strategic innovation and making organisations more agile and sustainable. He trains and advises entrepreneurs and managers who want to grow their organisation healthily.

They are the authors of Towards a healthy growth company in five steps (in Dutch).

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers.

For more information about RSM or this release, please contact Erika Harriford-McLaren, communications manager for RSM, on +31 10 408 2877 or by email at

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