The professors provide tips and tools for building a future-proof company to stay successful as an entrepreneur, now and in the future. “Healthy growth is much more than simply ‘growing’. It is also about becoming smarter, more agile and more sustainable. In practice, this is a tough job. We see that a large group of entrepreneurs is lagging behind,” Jansen says.
Prof. Jansen adds: “A smart company is future-oriented and constantly renews itself. We give you a look behind the scenes of successful growth companies such as Takeaway, Coolblue, Jumbo and YoungCapital. We talk about what you can learn from them, and how you can apply it.”
Five steps to grow
The Dutch book is entitled Naar een gezond groeibedrijf in vijf stappen: succesvol zijn en blijven in tijden van verandering (Five steps towards a healthy company: being and remaining successful in times of change). Each chapter is concluded with a practical summary so entrepreneurs and managers can get started.
In the book, Jansen and Mom present five steps to grow as healthily as possible and remain successful in a changing world. “We hope to create impact and support entrepreneurs to sense and seize new opportunities successfully by becoming faster, stronger and more adaptive. We have translated our multiyear research at well-known growth companies into five practical steps based on which every entrepreneur can build the future of his or her firm.”
Justin Jansen is professor of entrepreneurship at RSM, and academic director of the Erasmus Centre for Entrepreneurship. He is known for the Top-250 Growth Companies and the ScaleUp Dashboard, and has been researching successful Dutch growth companies for more than 20 years.
Tom Mom is professor of strategic growth and implementation at RSM, and academic director of RSM’s Executive MBA programme. His research focuses on strategic innovation and making organisations more agile and sustainable. He trains and advises entrepreneurs and managers who want to grow their organisation healthily.
They are the authors of Towards a healthy growth company in five steps (in Dutch).