How can organisations use co-creation to strengthen relationships with stakeholder groups? What’s the best way to use co-creation in innovation and how can it be implemented in corporate communication strategies?
This programme is offered by Corporate Communication Centre BV.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
Co-creation and stakeholder engagement are becoming increasingly important in how organisations innovate, build relationships, and communicate with their stakeholders. In a hyper-connected environment, where stakeholders have greater influence and expectations continue to rise, organisations must move beyond one-way communication and learn how to listen, engage, and collaborate more effectively.
This three-day executive course at Rotterdam School of Management, Erasmus University (RSM) explores how organisations can use co-creation to strengthen relationships with stakeholder groups and support innovation and strategic decision-making. Participants gain insight into how co-creation can be applied not only to innovation, but also to corporate communication strategies and leadership practice.
The course addresses the evolving role of the Chief Communications Officer, from controlling messages to connecting the organisation with its stakeholders and acting as a steward of organisational conscience. Participants examine how co-creation can help organisations better understand stakeholder expectations and translate them into stronger business models, strategies, innovations, and communication platforms.
This course is designed for communication professionals who want to understand the value of stakeholder contributions to innovation, value propositions, and corporate communication. It is particularly relevant for those who are expected to open their organisation to external stakeholders and engage them in more strategic forms of collaboration.
The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.
Participants in this course are recommended to hold at least a bachelor degree.
Participants in this course are recommended to have 3+ years of work experience.
Oriol Iglesias is a Full Professor at ESADE Business School, renowned for its Marketing Department, ranked 2nd globally in Executive Education by the 2024 Financial Times.
20-22 April 2026
€3,750 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.
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