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Crisis Communication
  • Starting date

    Coming soon

  • Duration

    3 days

  • Fee


  • Language


  • Format


It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.

Warren Buffet

Every organisation has to deal with issues, internally and externally.  But when does an issue become a real crisis? And how can you use communication to prevent a potential crisis, or how do you manage the existing crisis? How should you approach your different stakeholders?  And how do you manage your company’s reputation during these high pressure times in crisis?

This programme is offered by Corporate Communication Centre BV. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page

Students in classroom

The following topics will be addressed in this course

A combination of lectures, real-life case discussions, video clips, and interactive exercises are used to teach this material in a highly engaging manner.

Communicating before a crisis

  • Introduction and communication strategy
  • Session 1: Case ‘Carson Container Company’
  • Group discussion and lecture
  • Session 2: Case ‘Costa Concordia Crisis’
  • Group discussion and lecture
  • Session 3: The changing environment for business
Day 1

Communicating during and following a crisis

  • Session 4: Case ‘Starbucks Coffee Company’
  • Group discussion and lecture
  • Session 5: Case ‘Dow Corning’
  • Group discussion and lecture
Day 2

Communicating responsibly in a crisis

  • Session 6: Case ‘Coca Cola in India’
  • Group discussion and lecture
  • Group work
Day 3

Key benefits

By participating in this programme you will:

  • learn how to identify crises, and become familiar with crisis characteristics
  • learn common mistakes that lead to crisis escalation
  • become familiar with specific tools to apply before, during, and after a crisis hits
  • become familiar with general frameworks that will help you conquer a crisis situation, and ideally, prevent crises from happening in the first place
  • learn how to anticipate potential risk areas ahead of time, and as a result, behave more proactively once a crisis does, in fact, strike
  • distinguish between different communication channels when sending a message to employees, consumers, and the media at large during high-pressure crisis times
  • think strategically about communication and become more confident in dealing with all aspects of crisis communication

For Whom

See where other participants come from

This masterclass is designed for professionals seeking strategic and crisis management skills. You are communication professionals, managers and team leaders who are facing disruption and uncertainty, operating in a high-risk environment.

The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.

Participants in this course are recommended to hold at least a bachelor degree.

Participants in this course are recommended to have 3+ years of work experience.


Read what previous participants say about this programme 

The masterclass Crisis Communication at RSM was exactly what I was looking for. The course as given by Professor Paul Argenti was insightful and touched all important areas to be addressed in times of crisis: from the drawing board to execution and review. The group discussions gave me useful insights on different perspectives and approaches for building a solid crisis communication plan. I was somewhat apprehensive about following an online course, but I really enjoyed it and looked forward to it every day. If you're looking for a course that is well worth taking, this is it!

Jennifer Jacobs – Officer Communicatie – Stichting Algemeen Pensioenfonds Aruba


Professor Paul A. Argenti

He has taught management, corporate responsibility, and corporate communication starting in 1977 at the Harvard Business School, from 1979 to 1981 at the Columbia Business School, and since 1981 as a faculty member at the Tuck School. He has also taught as a visiting professor at the International University of Japan, Helsinki School of Economics, Erasmus University in the Netherlands, London Business School, and Singapore Management University. He currently serves as Faculty Director for Tuck’s Leadership and Strategic Impact and Brand and Reputation programs, as well as Tuck’s custom programs for Novartis and Hitachi Data Systems.

Practical information

Date and time

Coming soon



€3,400 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.  



The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


The participant can be substituted by someone from the same organisation on the same course without extra costs.

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.