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  • Start date

    New dates will be announced soon.

  • Duration

    one-day executive course

  • Programme fee

    € 995 (excl 21% VAT)

  • Where


  • Language


Whether it's already happened or not, generative AI technologies will affect you and your organisation. What matters is not just how you react to these changes, but how you can anticipate them, shape generative AI implementation, and identify strategic opportunities to harness the true power of generative AI.  Look past the hype, and be the forward-thinking champion of generative AI initiatives that your organisation needs.

This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.

Your launchpad into the world of generative AI

  • A unique, cutting-edge course

    Hear from world-leading academic and business experts on how to turn generative AI from hype into something you can use tomorrow.

  • Forge valuable connections

    Network and share experiences with other senior business leaders from a broad range of industries.

  • Champion generative AI initiatives

    It's vital your colleagues understand the importance of generative AI. Hone your ability to discuss and sell AI initiatives in a collegial environment.

  • Tell the story of generative AI

    Learn how to communicate an effective and engaging story of AI implementation and success.

Learning goals

This one-day course will help you bring generative AI into your organisation.

  • Understand the technology: machine learning, transformers, and large language models.
  • Create immediate impact: generative AI use cases across functions and industries that deliver results tomorrow.
  • Enact change: organisational culture and implementation routes for generative AI with associated benefits and disadvantages.
  • Build your own AI: prompts, fine-tuning, and custom models.
  • Recognise risks and limitations: what generative AI can and can't do. 

Your expert faculty

During the Generative AI Programme you will learn from Prof. Ting Li, Dr Frieda van Belle and Dr Philipp Cornelius. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Prof. Ting Li

Ting Li is a professor of digital business at RSM, and the academic director of the MSc Business Information Management programme, and of the Erasmus Centre for Data Analytics. Her teaching expertise covers information strategy, digital commerce, social and mobile analytics, and social networks. Before joining the academic world, she worked for General Electric and IBM in e‐business in supply chains, web services, and grid computing. Ting’s research interest focuses on the strategic use of information and its economic impacts on consumer behaviour and company strategy. She has worked with Shell, KPMG, PwC, Accenture, Coolblue, Wehkamp, Zelf, Tweakers, Shop2Market, Dutch Railways, and RET among others.

A photo shows Professor Ting Li of Rotterdam School of Management

Dr Philipp Cornelius

Philipp Cornelius is an associate professor at RSM. Philipp’s research interests are in new product development, innovation management and crowd-driven innovation. He investigates related questions in large-sample econometric studies using original data from organisations and innovation platforms. He holds a PhD in management science and innovation from the UCL School of Management, University College London, and a BSc in information systems from the University of Mannheim, Germany.

Dr Frieda van Belle

Frieda van Belle is an independent consultant and guest lecturer in digital and data transformation. She coaches management teams in the use of technology to enable business growth and help teams make change happen. Earlier, Frieda was a partner at digital strategists SparkOptimus, helping companies to implement digital and data strategies. Frieda holds a PhD in physics from Cambridge University.

More information

Programme dates

New dates will be announced soon.

Programme fee

€ 995 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.


25% discount for alumni from Erasmus University Rotterdam and RSM.

A programme for your entire team

All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues. 

Erika Kataveli

Programme advisor

It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.

Apply now