Whether it's already happened or not, generative AI technologies will affect you and your organisation. What matters is not just how you react to these changes, but how you can anticipate them, shape generative AI implementation, and identify strategic opportunities to harness the true power of generative AI. Look past the hype, and be the forward-thinking champion of generative AI initiatives that your organisation needs.
This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
Are you wondering how generative AI can create impact within your job or organisation? Generative AI is ushering in the Age of Artificial Intelligence. While previous AI implementations have automated specific use cases, generative AI can be applied to a wide range of tasks. From content creation to business analytics, and from graphic design to corporate strategy. There are many opportunities to implement generative AI and to increase the value creation in many business functions and industries. Even simple implementations lead to significant productivity growth, according to research. This programme is designed to help you bring generative AI into your organisation by understanding the technology, identifying its applications, and managing its risks.
During the Generative AI Programme you will learn from Prof. Ting Li, Dr Frieda van Belle and Dr Philipp Cornelius. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Ting Li is a professor of digital business at RSM, and the academic director of the MSc Business Information Management programme, and of the Erasmus Centre for Data Analytics. Her teaching expertise covers information strategy, digital commerce, social and mobile analytics, and social networks. Before joining the academic world, she worked for General Electric and IBM in e‐business in supply chains, web services, and grid computing. Ting’s research interest focuses on the strategic use of information and its economic impacts on consumer behaviour and company strategy. She has worked with Shell, KPMG, PwC, Accenture, Coolblue, Wehkamp, Zelf, Tweakers, Shop2Market, Dutch Railways, and RET among others.
Philipp Cornelius is an associate professor at RSM. Philipp’s research interests are in new product development, innovation management and crowd-driven innovation. He investigates related questions in large-sample econometric studies using original data from organisations and innovation platforms. He holds a PhD in management science and innovation from the UCL School of Management, University College London, and a BSc in information systems from the University of Mannheim, Germany.
Frieda van Belle is an independent consultant and guest lecturer in digital and data transformation. She coaches management teams in the use of technology to enable business growth and help teams make change happen. Earlier, Frieda was a partner at digital strategists SparkOptimus, helping companies to implement digital and data strategies. Frieda holds a PhD in physics from Cambridge University.
31 May 2024
€ 995 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
25% discount for alumni from Erasmus University Rotterdam and RSM.
All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues.
Programme advisor
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