Analysis and Valuation of Digital Business Models

How should you conduct an analysis and valuation of digital businesses? These businesses often generate negative operating margins and cash flows, paired with double-digit revenue growth. Nevertheless, they can represent significant enterprise value because of high margins and cash flow farther out on the horizon. What are key financial and operating indicators for analysis of performance? What are best methods for estimating enterprise value?

Register now for this programme and the Dutch workshop Fiscale Veranderingen in 2023 and get a discount of 20%

Register for both courses and get a special bundle price

Learning objectives

After completing the programme, you will be able to:

  • Identify the relevant KPIs to evaluate current and future value creation of digital businesses
  • Understand and apply different approaches to develop business performance/value creation scenarios for the long-term
  • Setup a scenario-based DCF approach to the valuation of digital business and insights/shortfalls of application of valuation multiples

For whom

See where other participants come from

You are an investor, analysist or manager of digital businesses, in business development, mergers and acquisitions (M&A), corporate controlling, or corporate strategy. You have a basic understanding of financial analysis and valuation before starting the course. This programme will especially suit your learning needs if you are:

  • considering investments in or acquisitions of digital business models to add to your portfolio, such as e-commerce, B2B SaaS or fintech
  • assessing the performance of existing digital businesses in your portfolio
  • developing initiatives to improve the value of your digital business
  • estimating the current and potential enterprise value of digital business.

5 years experience

You have a minimum of 5 years of managerial experience

Budget responsibility

You have budget responsibility and have financial impact in your organisation


You have responsibility in the strategic decision-making process in your organisation.

Want to know more?

Your expert faculty

During Analysis and Valuation of Digital Business Models you will learn from Prof. Marc Goedhart. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Prof. Marc Goedhart

Marc Goedhart leads the RSM Diploma Programme in Business Valuation. He is professor of corporate valuation at RSM and has more than 20 years of experience in advising companies across Europe and Asia on corporate finance and valuation issues at McKinsey & Company. He is one of the leaders of McKinsey’s Strategy & Corporate Finance practice in the Benelux, and co-wrote Valuation: Measuring and Managing the Valuation of Companies. He is a member of the editorial board of the quarterly journal McKinsey on Finance, and has published extensively in the McKinsey Quarterly and academic journals. Marc is a regular contributor to courses in finance at academic institutions in Europe. 

More information


30 June 2023 > Apply now
15 December 2023 > Apply now


€ 1,100 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
25% discount for alumni from Erasmus University Rotterdam and RSM

Special price

Register now for Analysis and Valuation of Digital Business Models and the Dutch Workshop Fiscale Veranderingen in 2023 and get a discount of 20%. 

Alumni get a discount of over 30% once registered for both two courses. 

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Hotel accommodation

We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.