Analysis and Valuation of Digital Business Models

How should you conduct an analysis and valuation of digital businesses? These businesses often generate negative operating margins and cash flows, paired with double-digit revenue growth. Nevertheless, they can represent significant enterprise value because of high margins and cash flow farther out on the horizon. What are key financial and operating indicators for analysis of performance? What are best methods for estimating enterprise value?

Learning goals

Join this short course to add value for yourself and your organisation. 

  • Identification of KPIs to evaluate current and future value creation of digital business in your organisation.  
  • Understand and apply different approaches to develop business performance and value creation scenarios for the long-term.  
  • Set up a scenario-based discounted cash flow (DCF) approach to the valuation of digital business, and gain insights into the shortfalls of applying valuation multiples.  

Want to know more?

For whom

Explore if this course is for you

Your roles

  • Business development
  • Mergers & acquisitions
  • Corporate control or corporate strategy

Your responsibilities

  • Asses the performance of existing digital businesses
  • Develop initiatives to improve the value of your digital business
  • Estimate the current and potential enterprise value of digital business

Your challenges

  • Identifying which direction a business is headed
  • Discovering the critical factors for the success of a digital business

Admission requirements*

  • Minimum 5 years of managerial experience
  • Budget responsibility
  • Financial impact in your organisation
  • Involved in strategic decision-making process

*Your application will be final once we have informed you, based on the intake call, that your application has been accepted. If you have only some experience, or are new to finance and management, we advise you to Finance for Non-Financial Managers programme instead. 

Your expert faculty

During Analysis and Valuation of Digital Business Models you will learn from Prof. Marc Goedhart. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Prof. Marc Goedhart

Marc Goedhart leads the RSM Diploma Programme in Business Valuation. He is professor of corporate valuation at RSM and has more than 20 years of experience in advising companies across Europe and Asia on corporate finance and valuation issues at McKinsey & Company. He is one of the leaders of McKinsey’s Strategy & Corporate Finance practice in the Benelux, and co-wrote Valuation: Measuring and Managing the Valuation of Companies. He is a member of the editorial board of the quarterly journal McKinsey on Finance, and has published extensively in the McKinsey Quarterly and academic journals. Marc is a regular contributor to courses in finance at academic institutions in Europe. 

More information

Start dates

14 June 2024

29 November 2024

Programme fee

€ 1,100 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.

25% discount for alumni from Erasmus University Rotterdam and RSM.

A programme for your entire team

All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues. 

Frequently asked questions

Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking for new skills and knowledge in business and management education. 

  • RSM is consistently ranked among Europe’s top business schools.
  • World-class professors and a globally oriented faculty deliver business leaders with an innovative mindset.
  • A prestigious Triple Crown accreditation puts RSM among the top 1% of business schools worldwide.
  • With our no-nonsense approach, RSM's goal is to give you the tools to put your new skills and knowledge directly into practice, for real impact.
  • It’s about you: during your programme you can discuss your specific business challenges and receive personal coaching.
  • You will meet a new network of peers in an RSM programme: extend your network, share experiences and become inspired by your fellow participants.

This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.

Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.

Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.

Yes. Alumni from RSM and Erasmus University Rotterdam receive a 25 per cent discount. RSM alumni are those who have completed either a Bachelor of Science, Master of Science, PhD or at least one executive education programme of more than 40 hours duration. Participants of open programmes of less than 40 hours do not receive a discount. Companies sponsoring several participants may also be offered a special price.

These programmes are excluded from this alumni discount:

  • Lean Six Sigma Black Belt Excellence Programme
  • Leadership Challenges with Data Analytics
  • Urban Digital Innovation Executive Leadership for a Green Deal
  • Executive Master in Customs and Supply Chain Compliance
  • Business Valuation
  • Port Executive Leadership Circle
  • Corporate Communication programmes
  • Erasmus Centre for Entrepreneurship programmes
  • RSM Customised Programmes
  • Programmes offered outside RSM Executive Education

Programme fees include tuition, programme materials, plus lunch and refreshments throughout the programme. Hotel accommodation is not included, unless mentioned otherwise in the programme information.

If you require hotel accommodation, we recommend the Novotel Rotterdam Brainpark Hotel and the Bilderberg Park Hotel. Both hotels are located in Rotterdam, accessible to the university, and participants can benefit from special rates.

Please note that due to high demand, we advise you to book your hotel stay for any program as early as possible with a flexible rate.

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.

Manjeet Kaur

Programme advisor

It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.