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This programme is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
Designed with flexibility, to fit around your life. Access high-quality education and connect with top academic faculty through interactive weekly live sessions, regardless of location.
Switch careers, accelerate career progression and stand out in a competitive job market by gaining expertise in marketing, advanced data analytics and AI.
ESE is home to Europe’s top-ranked marketing science group. Learn from top experts in their fields and active researchers.
Learn in-demand data science languages, tools and methods like Python, R programming, visualisation, and machine learning for marketing decision-making.
In today’s digital world, every click creates data. Marketers who know how to use that data make better decisions and stay ahead. With the Online Master Marketing and Data Intelligence from Erasmus School of Economics you'll be able to do just that: turn data into smart marketing to solve business challenges.
The programme combines data science, econometrics, and AI to give you a holistic and practical understanding of modern marketing. You’ll learn to bridge marketing and technology, explain complex insights clearly, and anticipate trends, preparing you for high-impact roles like data translator, marketing data scientist, marketer or digital marketer.
You’ll gain the same skills used by companies like Amazon, Netflix, and Unilever to personalise customer experiences, predict behaviour, and drive growth. With courses in AI, consumer analytics, and digital strategy, you’ll be ready to lead where marketing meets data.
Accelerate your career by acquiring the marketing and data expertise needed to lead with confidence. Your next step starts here.
Watch the video below to learn more about the Master in Marketing and Data Intelligence and meet the faculty at Erasmus School of Economics.
See the digital brochure for a lot more detailed information about:
Is the financial aspect holding you back from applying? We offer financial support through scholarships to help applicants pursue their educational and career goals. The scholarships are available to all applicants and can range from €500 to €2000 off tuition fees. Choose the scholarship that best fits with you and then apply.
1. To apply for any of the Online Master scholarships you must first ensure that you have completed your application, and submitted it. The application is completed in the RSM online application portal Embark.
2. After submitting your application, please record a short video no longer than three minutes addressing the following points:
3. Please send the video to us via e-mail to the Online Masters Team: onlinemasters@rsm.nl
As a learner in the Online Master Marketing and Data Intelligence, you’ll develop the skills to move into high-impact, high-growth roles in marketing and data analytics. You can also apply the knowledge and skills to diverse roles beyond marketing. Below are example titles of roles.
In the video below, meet Linda Cereda, Global VP of Marketing Data at Nike. Her role combines data analytics, critical thinking, and marketing expertise to turn complex data into strategies that drive real business impact.
As organisations increasingly rely on AI and data-driven decision-making, professionals who can bridge the gap between data and action are becoming indispensable.
Curious about a career like this?
The Online Master in Marketing and Data Intelligence lets you study anytime, anywhere. But, even though the programme is 100% online, it’s designed with a strong human focus at its core.
The master is taught through both live online sessions as well as independent study content. This blend of learning material enables high engagement but also great flexibility for working professionals.
Experience dynamic, highly interactive live sessions, including lectures, practitioner insights, small-group discussions, and Q&As. Engage in real-time with faculty and peers, gain immediate feedback, deeper perspective and the kind of rich dialogue you would expect from a top-tier, in-person classroom. These sessions are not compulsory but encouraged to maximise learning.
From day one to graduation, your dedicated Programme Manager provides a highly personalised level of support.
They ensure a seamless learning experience, offer proactive guidance, and act as your consistent point of contact, so you always feel supported, connected, and on track.
Join a truly global, close-knit cohort that goes beyond the screen. Through group projects, peer collaboration, networking events, and informal meetups, you’ll build meaningful, lasting connections, replicating the sense of belonging and shared experience of an in-person programme.
The class size is capped to around 40 learners to ensure maximum engagement and foster community.
We regularly host webinars packed with fresh insights, real-world ideas and special guest speakers.
Think of them as a sneak peek into what you’ll dive into in the master programme. You can catch all the full recordings on YouTube!
In this exclusive panel, leading industry and academic experts break down how data-driven strategies create measurable value in today’s digital landscape.
Discover how KARL LAGERFELD's creative legacy is honoured while embracing the future through leveraging AI and embedding sustainability into their collections and operations, as well as using data-driven insights to navigate an ever-changing fashion landscape.
Learn more about the curriculum, faculty, online student experience, admissions process, eligibility criteria, and career prospects. The session was hosted by Pieter Schoonees, Academic Director, and Kiran de Hart, International Student Recruitment Manager.
Explore the exciting topic of AI and Ethics and how it's shaping the world of marketing. Through a panel discussion with diverse academic and industry experts, issues such as digital safeguarding, AI chatbots and safe and ethical use of data for marketing are discussed.
Dive into the exciting topic of how to best use AI for decision-making in marketing, explored through an academic lense as well as real-life industry examples.
The Online MSc Marketing and Data Intelligence is for professionals with at least three years of work experience, preferably (but not necessary) in a job that builds on data-driven insights to support the organisation’s marketing decisions.
The master is ideal for professionals who are passionate and curious about emerging technologies, and want to learn how to confidently use in-demand data science tools and methods like R programming, visualisation, and machine learning for marketing decision-making.
The master is also for individuals who are looking to change careers, or accelerate career progression by gaining expertise in marketing, advanced data analytics and AI.
Applications for the September 2026 intake are organised in two rounds:
Round 1 deadline: 17 April 2026
Round 2 deadline: 17 July 2026
We are still accepting applications for the September 2026 intake but encourage applicants to submit their application as early as possible to increase chances of securing their place.
As a learner, you are expected to commit to around 16 hours of studying a week during the lecture periods.
The adoption of artificial intelligence and the growing use of data is positively affecting the job market in several ways, most notably by creating a strong new demand for skilled professionals working at the intersection of marketing and data science. This trend is evident across various sectors and is reshaping workforce dynamics.
Graduates can potentially enter roles such as:
Yes, we offer different ways to finance your master, such as payment plans.
There is also a wide range of scholarships and incentives now available for applicants (which can range from €500-€2000 off your tuition fees).
Please click here to read more about financing your online master.
Applicants may submit their English language proficiency certificate either during the application process or at a later stage.
Kindly note that, in accordance with our admissions policy, we are unable to issue an official offer letter and therefore cannot confirm your place in the programme until we have received and verified your English proficiency test results.
For more details on the accepted tests, minimum subscore and minimum total score, please click here.
A Bachelor degree or International Baccalaureate taught entirely in English is not sufficient grounds for an exemption from the English language proficiency certificate. Exemptions are granted in the following cases:
Please note: The Admissions Board will make the final decision on granting you an exemption for the English language test based on the above mentioned criteria. If you believe that you can be exempted from the English test and it's not mentioned in the above mentioned criterias, please email onlinemasters@rsm.nl, however, please note that this does not guarantee that you will be exempted from the English test.
During the Online MSc Marketing and Data Intelligence learners do not have to write a thesis.
Instead, throughout the master programme, learners work towards mastering a set out Intended Learning Outcomes (ILOs). As they progress, they build an ILO scoreboard that shows their achievements for each ILO at the programme level. To graduate, learners must meet all the ILOs.
As ILOs represent the final learning goals, more weight is given to results from modules in the second year of the programme.
This online master is a collaboration between Erasmus School of Economics, Erasmus University Rotterdam, and RSM BV.
With Online Master Marketing and Data Intelligence you will have access to content from Erasmus School of Economics and to their faculty, who are experts in their fields and active researchers.
RSM BV is responsible for the execution and delivery of this programme on behalf of Erasmus School of Economics. All inquiries regarding the programme, including contractual matters, should be directed to RSM BV. Upon successful completion of the programme and fulfilment of all requirements, graduates will receive a MSc degree in Marketing and Data Intelligence from Erasmus University Rotterdam.
For more information about the legal structure of Rotterdam School of Management BV, click here.
Are online master’s graduates eligible for the Orientation (search) year permit in the Netherlands after graduation?
Yes, Online Master’s learners may be eligible for the orientation (search) year permit in the Netherlands. This permit allows you to stay in the Netherlands for up to one year after graduation to look for employment.
Please note that applications for the orientation (search) year permit are submitted directly to the IND. As a result, the university is unfortunately unable to support graduates with this application process.
For further details and official requirements, please visit: Residence permit for orientation year | IND
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