Dr Alina Ferecatu

Alina Ferecatu

Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

My research interests lie at the intersection between behavioral decision making and marketing research. Generally, I study decision heuristics and biases in marketing contexts, and devise individual-specific strategies aimed to overcome these biases. Theoretically, I draw from behavioral decision theory, which describes how individuals incorporate their set of beliefs and values into their decisions. Methodologically, I utilize experimental economics techniques and Bayesian analysis to understand and predict individual level behavior. My work is divided into two streams of research: (1) to investigate decision makers’ learning behavior and related decision heuristics and biases; and (2) to apply Bayesian models of heterogeneity to understand individual-level behavior.

Professional experience

Assistant Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Work in Progress (3)

  • A.M. Ferecatu & A. De Bruyn (2019). Understanding Managers’ Tradeoffs between Exploration and Exploitation, Working Paper.
  • A.M. Ferecatu, E. Haruvy & T. Heinrich (2019). An Analysis of Buyer and Seller Behavior in Buyer-Determined Procurement Auctions, Working Paper.
  • A.M. Ferecatu & A. Onculer (2019). Heterogeneous Risk and Time Preferences, Working Paper.

Media

Media items

  • Business school RSM hosting open day for professionals

    This Saturday RSM, according to the Financial Times one of Europe’s top 10 business schools, is organising an open day for professionals aimed at helping them gain insight in how they can further develop their business skills. On...

  • Business school RSM organiseert open dag voor professionals

    This Saturday RSM, according to the Financial Times one of Europe’s top 10 business schools, is organising an open day for professionals aimed at helping them gain insight in how they can further develop their business skills. On...