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Profile

Dr. Martinovici is an Assistant Professor of Marketing at the Rotterdam School of Management, Erasmus University (The Netherlands). She holds a PhD degree in Marketing and two master’s degrees (Econometrics and Mathematical Economics, and Marketing), from Tilburg University (The Netherlands). Dr. Martinovici’s research focuses on the role of attention in consumer choice processes. She develops dynamic Bayesian models calibrated on eye-tracking data to gain access to otherwise unobservable utility accumulation processes that take place during choice. For more information, please visit www.anamartinovici.com

Publications

Academic (3)
Academic (1)
  • van Everdingen, Y., & Martinovici, A. (2024). Buy refurbished! Join the race to mak the earth a better place. In Y. van Everdingen (Ed.), Insight into sustainable marketing and consumption: Topic of the year 2024 (7e editie ed., pp. 55-72). Data & Insights Network. https://datainsightsnetwork.nl/webshop/topic-2024/

Activities

  • Open Science NL
    Start date approval: 21 Mar 2024
    End date approval: 20 Mar 2027
    Place: 'S-GRAVENHAGE
    Description: Advisory Panel on Open Research Software

Courses

Topics in Marketing Research A

  • Study year: 2024/2025
  • Code: BERMASC054
  • Level: PhD

Analyzing Digital Footprints

  • Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022
  • Code: BM25BAM
  • Level: Master

Digital Footprints of Consumer Preferences

  • Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019
  • Code: BMME129
  • Level: Master, Master, Master, Master

Past courses

Analyzing Digital Footprints - Extra assignment

  • Study year: 2023/2024, 2022/2023, 2021/2022
  • Code: BM25BAME
  • Level: Master

Current Topics in Marketing Research

  • Study year: 2023/2024, 2022/2023
  • Code: BERMASC040
  • ECTS: 5 Level: PhD

OLD STYLE Analyzing Digital Footprints

  • Study year: 2021/2022, 2020/2021
  • Code: BM15BAM
  • ECTS: 6 Level: Master

Consumer Behaviour

  • Study year: 2020/2021
  • Code: BM01MM
  • ECTS: 6 Level: ERIM, Exchange, IM/CEMS, Master

Consumer Marketing Research

  • Study year: 2020/2021
  • Code: BM02MM
  • ECTS: 4 Level: ERIM, Exchange, IM/CEMS, Master

Marketing Strategy

  • Study year: 2020/2021
  • Code: BM04MM
  • ECTS: 6 Level: ERIM, Exchange, IM/CEMS, Master

Marketing Strategy Research

  • Study year: 2020/2021
  • Code: BM05MM
  • ECTS: 4 Level: ERIM, Exchange, IM/CEMS, Master

Modern Applied Statistics

  • Study year: 2018/2019
  • Code: BERMAMC018
  • ECTS: 4 Level: Master