Dr Christilene du Plessis

Christilene du Plessis

Marketing
Lee Kong Chian School of Business
Singapore Management University

Profile

Media

Media items

  • Wie betaalt bepaalt?

    PhD candidate Christilene du Plessis of RSM has written a dissertation called 'Influencers: The Role of Social Influence in Marketing'. Her dissertation and findings have been mentioned in an article, stating that consumers trust…

  • Beoordelingen wel/niet belonen

    PhD candidate Christilene du Plessis of RSM has written a dissertation called 'Influencers: The Role of Social Influence in Marketing'. Her dissertation and findings have been mentioned in an article, stating that consumers trust…

  • ‘Online productbeoordelingen: geloofwaardiger als schrijver meer betaald krijgt’

    PhD candidate Christilene du Plessis of RSM has written a dissertation called 'Influencers: The Role of Social Influence in Marketing'. Her dissertation and findings have been mentioned in an article, stating that consumers trust…

  • Online productbeoordelingen: geloofwaardiger als schrijver meer betaald krijgt

    PhD candidate Christilene du Plessis of RSM has written a dissertation called 'Influencers: The Role of Social Influence in Marketing'. Her dissertation and findings have been mentioned in an article, stating that consumers trust…

  • 'Betaal productrecensenten veel of niets'

    PhD candidate Christilene du Plessis of RSM has written a dissertation called 'Influencers: The Role of Social Influence in Marketing'. Her dissertation and findings have been mentioned in an article, stating that consumers trust…

  • Online productbeoordelingen geloofwaardiger als schrijver meer betaald krijgt

    PhD candidate Christilene du Plessis of RSM has written a dissertation called 'Influencers: The Role of Social Influence in Marketing'. Her dissertation and findings have been mentioned in an article, stating that consumers trust…

Discovery item

Consumer product reviews: more believable when writers get paid more

Consumers put greater trust in online reviews when the reviewer is paid well or not at all.