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Eric Waarts
Professor of Marketing & Dean of Education RSM
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

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Profile

Eric Waarts is Professor of Marketing at Rotterdam School of Management, Erasmus University (RSM). He studied quantitative business economics at Erasmus University in Rotterdam where he also gained his PhD on the dissertation: "analyzing competitive links in marketing." His main research interest lies in the area of competition analysis, innovation and marketing strategy, about which he published in such journals as Journal of Marketing Research, Marketing Letters, Journal of Product Innovation Management, European Management Journal, and Communication of the ACM.

In addition, he is Vice-dean for Education and longstanding member of RSM's Management Team. He is responsible RSMs portfolio of degree programmes, comprising of more than twenty programs and more than 7000 local and international students. He is one of the chairs and executive board member of the CEMS alliance, Vice-President of the EQUAL/EFMD board, and member of the EPAS committee. He is regularly involved in national and international accreditation processes. He is Register Marketeer (RM) and honorary member of the Dutch Institute for Marketing.

Publications

Academic (13)
  • Waarts, E., & van Everdingen, Y. (2006). Fashion retailers rolling out across multi-cultural Europe. International Journal of Retail and Distribution Management, 34(8), 645-657. https://doi.org/10.1108/09590550610675958

  • Popma, WT., Waarts, E., & Wierenga, B. (2006). New Product Announcements as Market Signals; a content analysis in the DRAM chip industry. Industrial Marketing Management, 35(2), 225-235. https://doi.org/10.1016/j.indmarman.2005.01.007

  • Oosterhout, M., Waarts, E., & van Hillegersberg, J. (2006). Change factors requiring agility and implications for IT. European Journal of Information Systems, 15(2), 132-145. https://doi.org/10.1057/palgrave.ejis.3000601

  • Waarts, E., & van Everdingen, Y. (2005). The Influence of National Culture on the Adoption Status of Innovations. European Management Journal, 23(6), 601-610. https://doi.org/10.1016/j.emj.2005.10.007

  • Waarts, E. (2005). Competition as an inspirational marketing tool. European Business Forum, 20, 38-41.

  • Leenders, MAAM., & Waarts, E. (2003). Competitiveness and Evolution of Family Businesses: - The Role of Family and Business Orientation. European Management Journal, 21(6), 686-697. https://doi.org/10.1016/j.emj.2003.09.012

  • van Everdingen, Y., & Waarts, E. (2003). The effect of national culture on the adoption of innovations. Marketing Letters, 14(3), 217-232. https://doi.org/10.1023/A:1027452919403

  • Waarts, E., van Everdingen, Y., & van Hillegersberg, J. (2002). The dynamics of factors affecting the adoption of innovations. Journal of Product Innovation Management, 19(6), 412-423. https://doi.org/10.1016/S0737-6782(02)00175-3

  • Waarts, E., & Wierenga, B. (2000). Explaining Competitiors' reactions to new product introductions: the role of event characteristics, managerial interpretation, and competitive context. Marketing Letters, 11(1), 67-79.

  • van Everdingen, Y., van Hilligersberg, J., & Waarts, E. (2000). Entreprise resource planning: ERP adoption by European midsize companies. Communications of the ACM, 43(4), 27-31. https://doi.org/10.1145/332051.332064

  • Waarts, E. (1999). Managing competitive response to new product introductions: making use of the effective market signals. Corporate Reputation Review, 2(2), 137-151.

  • Wierenga, B., Pruyn, AT., & Waarts, E. (1996). The key to successful Euromarketing: Standardization or customization? Journal of International Consumer Marketing, 8(3/4), 39-67.

  • Waarts, E., Carree, MA., & Wierenga, B. (1991). Full-information maximum likelihood estimation of brand positioning maps using supermarket scanning data. Journal of Marketing Research, 28(4), 483-490.

Popular (1)
  • van Bruggen, G., & Waarts, E. (1996). CD-branche moet Internet gebruiken. NRC-Handelsblad, 1-1.

Professional (9)
  • van Hillegersberg, J., Oosterhout, M., Valkenier, R., & Waarts, E. (2005). Where Do You Need To Be Agile? Unknown.

  • Wierenga, B., & Waarts, E. (2005). Marketing is nog nooit zo spannend geweest. Tijdschrift voor Marketing, 39(5), 89-90. http://hdl.handle.net/1765/12595

  • Waarts, E. (1997). Flexwerkers versus klantenloyaliteit: reactie op een stelling: Het inzetten van flexwerkers is absoluut niet bevorderlijk voor het opbouwen van klantentrouw. Marketing Actueel, (12), 7-?.

  • Boer, D., & Waarts, E. (1997). Verbondenheid als basis voor loyaal koopgedrag. Tijdschrift voor Marketing, 31(juni), 22-27.

  • Riezebos, HJ., Vries, W., & Waarts, E. (1996). Air Miles: successtory van een loyaliteitsprogramma. Tijdschrift voor Marketing, 30(10), 49-51.

  • Riezebos, HJ., Vries, W., & Waarts, E. (1996). De toekomst van Air Miles: kansen en bedreigingen. Tijdschrift voor Marketing, 30(11), 31-34.

  • Riezebos, HJ., & Waarts, E. (1994). Tumult rond OMO Power: het complete verhaal. Tijdschrift voor Marketing, 28(12), 60-67.

  • Riezebos, HJ., & Waarts, E. (1994). Unilever moet nog wennen aan Amerikaanse marketingaanpak: wasmiddelenstrijd is botsing tussen bedrijfsculturen. Adformatie, 22(25), 14-15.

  • Riezebos, HJ., & Waarts, E. (1994). Titanenstrijd tussen Unilever en Procter & Gamble: beide bedrijven mogen geen nederlaag lijden. Tijdschrift voor Marketing, 28(11), 8-12.

Academic (1)
  • Waarts, E. (2004). NIMA Marketing Lexicon 4e druk. Wolters-Noordhoff.

Professional (4)
  • Riezebos, HJ., Vries, W., & Waarts, E. (1996). Miles Mania: van gratis weggevertje tot elektronisch sparen. Wolters-Noordhoff. Marketing Dossiers

  • Adriaansen, CA., Smal, JCA., & Waarts, E. (1996). Topcases NIMA-A. Wolters-Noordhoff.

  • Lamperjee, N., Peelen, E., Waarts, E., & Koster, JMD. (1995). NIMA marketing lexicon. Wolters-Noordhoff.

  • Riezebos, HJ., & Waarts, E. (1994). Power Play: De slag om de wasmiddelenmarkt. Wolters-Noordhoff.

Academic (4)
  • Waarts, E., Lamperjee, N., Peelen, E., & Koster, JMD. (1998). Enciclopedia International de Marketing. Porto Editora.

  • Waarts, E., Lamperjee, N., Peelen, E., & Koster, JMD. (1998). Internationales Marketing-Lexicon. Bohmann Buchverlag Fortis FH.

  • Waarts, E., Koster, JMD., Lamperjee, N., Peelen, E., Thomas, M., & Palowoda, S. (1997). The International Encyclopedia of Marketing. Butterworth-Heinemann. EMC, European Marketing Confederation

  • Waarts, E., Lamperjee, N., Peelen, E., & Koster, JMD. (1993). NIMA marketing lexicon: begrippen en omschrijvingen. Wolters-Noordhoff.

Professional (1)
  • Waarts, E., Lamperjee, N., Peelen, E., & Koster, JMD. (1999). NIMA marketing lexicon: begrippen en omschrijvingen. Wolters-Noordhoff.

Academic (24)
  • Oosterhout, M., van Heck, E., Waarts, E., & van Hillegersberg, J. (2008). Business agility: Need, readiness and implications for Smart Business Networks. In P. H. M. Vervest, E. van Heck, & K. Preiss (Eds.), Smart Business Networks 2006 Conference Proceedings (pp. 157-180). Smart Business Networks.

  • Oosterhout, M., Waarts, E., van Heck, E., & van Hillegersberg, J. (2006). Business agility: need, readiness and alignment with IT-strategies. In K. C. Desouza (Ed.), Agile Information Systems: Conceptualization, Construction and Management (pp. 52-69). Butterworth-Heinemann.

  • Waarts, E., Popma, WT., & Wierenga, B. (2001). Examining the relationship between competitor-orientation and firm performance. In Rethinking European Marketing, Proceedings 30th EMAC Conference, Bergen, Norway, May 8-11 2001, CD-Rom and abstract EMAC.

  • Waarts, E., & van Everdingen, Y. (2000). Adoption of ERP in the European Midsize Market. In . - (Ed.), Proceedings of the Marketing Science Conference (pp. ---). Marketing Science.

  • Waarts, E., & van Everdingen, Y. (2000). Investigating changes in Adoption Stimulating Variables Along the Diffusion Curve. In . - (Ed.), Paper presented at the Marketing Science Conference (pp. ---). Marketing Science.

  • van Everdingen, Y., van Hillegersberg, J., & Waarts, E. (2000). ERP Adoption by Eureopean mid-size companies. In M. Fahy (Ed.), Leveraging the Benefits (pp. ---). CIMA Publishing, Chartered Institute of Management Accountan.

  • Waarts, E., & van Everdingen, Y. (2000). Examining shifts in adoption related variables over the diffusion curve. In B. Wierenga, A. Smidts, & G. Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference (pp. ---). EMAC.

  • van Everdingen, Y., & Waarts, E. (1999). Bookreview of "Product Management". In D. R. Lehrmann, & R. S. Winer (Eds.), - Irwin: McGraw Hill.

  • van Bruggen, G., Kacker, M., Smidts, A., Waarts, E., & Wierenga, B. (1999). The impact of internet on marketing distribution systems. In . - (Ed.), Paper presented at: 4th CEMS Academic Conference, Barcelona, Management in the Economic and Monetary Union (EMU) (pp. 84-93). ESADE - Escuela Superior de Administración de Empresas.

  • Waarts, E. (1998). Concurrentie-oriëntatie: tussen angst en inspiratie. In . Tilborg, van, & . Duijck (Eds.), Management Jaarboek VMA (pp. 76-82). Roularta books.

  • van Bruggen, G., Kacker, M., Smidts, A., Waarts, E., & Wierenga, B. (1998). The impact of electronic commerce on marketing channels. In J. C. Hoekstra, K. R. E. Eelko, & A. et (Eds.), Proceeding of: Exploring the Interfaces of Marketing Management - Consumer Behavior, Management Sciences, and Information Technology (pp. 112-131). Universiteit van Groningen.

  • Waarts, E. (1998). Managing competitive response to new product introductions: making use of market signaling. In C. Fombrun, & C. B. M. Riel (Eds.), Paper presented at the conference: Corporate Reputation, Identity and Competitiveness (pp. 28-28).

  • Waarts, E. (1998). Reacties van concurrenten op de introductie van nieuwe producten. In E. J. Hultink (Ed.), Marketingwijzer: productintroducties (pp. 94-97). Kluwer Bedrijfsinformatie.

  • Waarts, E., & Wierenga, B. (1998). Analyzing competitive reactions to new product introductions: the role of perceived threat. In H. Gatignon, & E. Anderson (Eds.), Marketing Science in a Global Economy (pp. 47-47). INFORMS.

  • Waarts, E. (1998). Reacties van concurrenten op de introductie van nieuwe producten. In A. E. Bronner et al (Ed.), Recente Ontwikkelingen in het Marktonderzoek 1998 : Jaarboek van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement (pp. 195-209). Uitgeverij de Vrieseborch.

  • Riezebos, HJ., & Waarts, E. (1998). Omo Power 1994. In E. J. Hultink (Ed.), Marketingwijzer: productintroducties (pp. 120-125). Kluwer Bedrijfsinformatie.

  • Waarts, E. (1997). Hoe doen we een concurrentie-analyse in de B-to-B omgeving? In J. J. W. ten Bosch, R. J. de Groot, C. A. H. H. de Ridder, & K. Voogd (Eds.), Handboek B-to-B Marketing in de Praktijk (pp. 1-30). F&G Publishing, ism. Industriële marketing Groep NIMA.

  • Riezebos, HJ., Vries, W., & Waarts, E. (1997). Air Miles: successtory van een loyaliteitsprogramma. In F. M. Go (Ed.), Ondernemen in Toerisme - Markten van Morgen (pp. 84-93). Erasmus Universiteit Rotterdam (EUR).

  • Smidts, A., & Waarts, E. (1995). Requirements for Applying cooling Technologies for selling cut Flowers at the Retail Level. In R. W. A. W. et al Mulder (Ed.), Proceedings in the 19th International Congress of Refrigeration, the Hague, the Netherlands, August 20-25 1995: Volume II: Storage, Transport and Distribution (pp. 760-767). Institute of Refrigeration.

  • Waarts, E. (1995). Reactions to new product introductions: a decision making perspective. In M. Bergadáa (Ed.), Proceedings of the 24th Annual Conference of the EMAC (pp. 1291-1312). ESSEC.

  • Wierenga, B., & Waarts, E. (1993). Tachtig jaar marketing: 1913-1993. In H. van Driel (Ed.), Ontwikkeling van bedrijfskundig denken en doen: een Rotterdams perspectief (pp. 195-216). Uitgeverij Eburon.

  • Waarts, E. (1993). Concurrentie-analyse als hulpmiddel bij concernpositionering. In C. B. M. van Riel, & W. H. Nijhof (Eds.), Handboek Corporate Communication, afl. 9, hoofdstuk 2.7.3 (pp. 2.7.3-1-32). Bohn Stafleu van Loghum.

  • Pruyn, AT., Smidts, A., & Waarts, E. (1991). Spoort de OV-studentenkaart met de wensen in de markt? In A. E. et al. Bronner (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1991-'92 (pp. 95-118). De Vrieseborch. http://hdl.handle.net/1765/20522

  • Waarts, E. (1991). Concurrentiestructuren ontrafeld: analysemethoden gebasseerd op geobserveerd gedrag. In A. E. et al. Bronner (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1991-'92 (pp. 207-235). De Vrieseborch.

Popular (1)
  • Waarts, E. (2001). Concurrentieanalyse. In C. B. M. van Riel, & W. H. Nijhof (Eds.), Handbook Corporate Communication (pp. 429-450). Van Loghum Slaterus.

Professional (11)
  • Lamperjee, N., Waarts, E., & Riezebos, HJ. (1999). Product- en merkenbeleid. In E. Waarts, N. Lamperjee, E. Peelen, & J. M. D. Koster (Eds.), NIMA Marketing Lexicon (pp. 199-232). Wolters-Noordhoff.

  • Waarts, E., & Lamperjee, N. (1998). Politica de Productos e Marcas. In E. Waarts, J. M. D. Koster, N. Lamperjee, & E. Peelen (Eds.), Enciclopédia Internacional de Marketing (pp. 185-214). Porto Editora.

  • Waarts, E., & Lamperjee, N. (1998). Marken- und Produktpolitik. In E. Waarts, J. M. D. Koster, N. Lamperjee, & E. Peelen (Eds.), Internationales Marketing Lexicon (pp. 191-222). Fortis Verlag.

  • Riezebos, HJ., Vries, W., & Waarts, E. (1997). Air Miles. Successtory van een loyaliteitsprogramma. In W. Wurtz (Ed.), Klantenloyaliteit (pp. 173-184). Kluwer Bedrijfsinformatie. Marketing Wijzer

  • Waarts, E., & Lamperjee, N. (1997). Product and brands policy. In E. Waarts, N. Lamperjee, E. Peelen, & J. M. D. Koster (Eds.), The International Encyclopedia of Marketing (pp. 139-162). Butterworth-Heinemann/Reed Educational.

  • Waarts, E., Lamperjee, N., & Riezebos, HJ. (1995). Produkt- en merkenbeleid. In E. Waarts et al. (Ed.), NIMA Marketing Lexicon (pp. 185-214). Wolters-Noordhoff.

  • Lamperjee, N., & Waarts, E. (1993). Produkt. In E. Waarts, N. Lamperjee, E. Peelen, & J. M. D. Koster (Eds.), NIMA Marketing Lexicon (pp. 233-268). Wolters-Noordhoff.

  • Peelen, E., Waarts, E., van den Heuvel, T., & Maresch, M. (1993). Marketingplanning en -strategie. In E. Waarts et al. (Ed.), NIMA marketing lexicon: begrippen en omschrijvingen (pp. 155-174). Wolters-Noordhoff.

  • Waarts, E., Bijlsma, CJ., & Winsemius, JP. (1993). Organisatorische aspecten. In E. Waarts et al. (Ed.), NIMA marketing lexicon: begrippen en omschrijvingen (pp. 391-403). Wolters-Noordhoff.

  • Koster, JMD., Lamperjee, N., Peelen, E., & Waarts, E. (1993). Kernbegrippen. In E. Waarts et al. (Ed.), NIMA marketing lexicon: begrippen en omschrijvingen (pp. 5-18). Wolters-Noordhoff.

  • Waarts, E., & Lamperjee, N. (1993). Produktbeleid. In E. Waarts et al. (Ed.), NIMA marketing lexicon: begripen en omschrijvingen (pp. 177-200). Wolters-Noordhoff.

Academic (2)
  • Waarts, E., & van Everdingen, Y. (2004). Entry Sequence patterns of fashion retailers expanding in multi-cultural Europe..

  • van Everdingen, Y., & Waarts, E. (2003). Influence of culture on the adoption of innovations by European companies: an empirical investigation. European Marketing Academy conference, Glasgow.

Academic (1)
  • Oosterhout, M., Waarts, E., & van Hillegersberg, J. (2005). Assessing business agility: A Multi-Industry Study in The Netherlands. In Baskerville, R, & Mathiassen, L (Eds.), Business Agility and Information Technology Diffusion (pp. 275-294). Springer-Verlag.

Internal (1)
  • Waarts, E. (1996). Analysing Competitive Links in Marketing: a three-level perspective. [Doctoral Thesis, Erasmus University Rotterdam]. Erasmus Universiteit Rotterdam (EUR).

Popular (1)

Academic (5)
  • Popma, WT., Waarts, E., & Wierenga, B. (2003). New Product Announcements as Market Signals: a Content Analysis of the DRAM Chip Industry. (ERIM Report Series Research in Management 2003-025 ed.) ERIM Report Series Research in Management Vol. 2003-025

  • van Everdingen, Y., & Waarts, E. (2003). A multi-country study of the adoption of ERP systems: The effect of national culture. (ERIM Report Series Research in Management 2003-019 ed.) ERIM Report Series Research in Management Vol. 2003-019

  • Oosterhout, M., Schansman, D., Waarts, E., & Baalen, P. (1999). Marktonderzoek Virtueel Kenniscentrum. Kennisbehoeften van het MKB in de regio Rotterdam. Erasm Business Suport Centre bv. EBCS rapport

  • Waarts, E., & van Everdingen, Y. (1999). Factors Stimulating the Adoption of New Information Systems: Investigating the Shifts along the Adoption Life Cycle. (Management Report Series 62-1999 ed.) Management Report Series Vol. 62-1999

  • Waarts, E., & Wierenga, B. (1998). Explaining competitors' reactions to competitive new products: the roles of observables and managerial interpretations. (Management Report Series 31-1998 ed.) ERIM. Management Report Series Vol. 31-1998

Professional (3)
  • van Hillegersberg, J., Oosterhout, M., Vervest, P., & Waarts, E. (2004). Agile business: the competitive weapon: business agility in the Netherlands. Rotterdam School of Management (RSM), EUR.

  • Leijnse, M., van den Ende, J., & Waarts, E. (1997). Haalbaarheidsstudie chipkaartcollecte. EBSC/KPMG. EBSC, EUR i.s.m. KPMG Management Consulting

  • Wierenga, B., & Waarts, E. (1991). Empirical Validity Test of the Defender Model. (Management Report Series 84 ed.) Management Report Series Vol. 84

Courses

Consultancy Project

  • Study year: 2022/2023, 2021/2022
  • Code: BM28MIM
  • ECTS: 6 Level: Master

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    Article about how faculties of the Erasmus University Rotterdam are aiming for more physical contact hours in their education. Eric Waarts, Dean of Education of the RSM says: “Lecturers and students are now much better equipped…

  • Meer colleges op de campus? ‘Het kan niet snel genoeg gaan’

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