Publications
Conference proceeding (2)
Academic (2)
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Balocco, F., & Li, T. (2019). LemonAds: Impression quality in programmatic advertising. In 40th International Conference on Information Systems, ICIS 2019 [2905] Association for Information Systems. 40th International Conference on Information Systems, ICIS 2019 https://aisel.aisnet.org/icis2019/general_topics/general_topics/19/?utm_source=aisel.aisnet.org%2Ficis2019%2Fgeneral_topics%2Fgeneral_topics%2F19&utm_medium=PDF&utm_campaign=PDFCoverPages
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Andrews, M., Li, T., & Balocco, F. (2018). The Effect of Mobile Search Ads across Devices: A Geo Experiment. In Proceedings of the International Conference on Information Systems
Working paper (1)
Academic (1)
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Balocco, F., Yixin, L., Li, T., & Gupta, A. (2022). LemonAds: Impression Quality in Programmatic Advertising (under review).
Courses
Information Strategy
- Study year: 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019
- Code: BM01BIM
- Level: ERIM, Exchange, IM/CEMS, Master
BIM Master Thesis
- Study year: 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019
- Code: BMMTBIM
- Level: Master
BIM Thesis Clinic
- Study year: 2022/2023, 2021/2022, 2020/2021
- Code: BMRM1BIM
- Level: Master
Past courses
Business Analytics Workshop
- Study year: 2021/2022
- Code: BM09BAM
- Level: Master
BIM Research Methods I - Old style
- Study year: 2019/2020, 2018/2019
- Code: BM05BIM
- ECTS: 2
