Francesco Balocco , MSc

Conference proceeding (2)

• Academic (2)

  • Balocco, F., & Li, T. (2019). LemonAds: Impression quality in programmatic advertising. In 40th International Conference on Information Systems, ICIS 2019 [2905] Association for Information Systems. 40th International Conference on Information Systems, ICIS 2019 https://aisel.aisnet.org/icis2019/general_topics/general_topics/19/?utm_source=aisel.aisnet.org%2Ficis2019%2Fgeneral_topics%2Fgeneral_topics%2F19&utm_medium=PDF&utm_campaign=PDFCoverPages

  • Andrews, M., Li, T., & Balocco, F. (2018). The Effect of Mobile Search Ads across Devices: A Geo Experiment. In Proceedings of the International Conference on Information Systems