Dr Guido Berens

Guido Berens

Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Connected with


Guido Berens is Assistant Professor of Corporate Communication at Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands. He obtained Master degrees in both Psychology and Philosophy from Radboud University Nijmegen (1998 and 1999), and a PhD in Management from Erasmus University (2004). His research and teaching interests include corporate communication (including communication ethics), corporate social responsibility, and quantitative research methods. Broadly, he focuses on the influence of the way a company communicates on the attitudes and behavior of the company's stakeholders. His research has been published in the Journal of Management Studies, Journal of Marketing, Long Range Planning, and the Journal of Business Ethics, among others.


  • Academic (2)
    • Wang, Y., Berens, G., & van Riel, C. (2011). “Being known” and “being appreciated” firms: Are they good investments.

    • Wang, Y., Berens, G., & van Riel, C. (2010). Competing in the capital market with a good reputation.

  • Academic (17)
    • Bartikowski, B., & Berens, G. (2021). Attribute framing in CSR communication: Doing good and spreading the word – But how? Journal of Business Research, 131, 700-708. https://doi.org/10.1016/j.jbusres.2020.12.059

    • Berens, G., & Wiedmann, KP. (2017). Editorial: The reputation community. Corporate Reputation Review, 20(3-4), 159-160. https://doi.org/10.1057/s41299-017-0023-6

    • Elstak, MN., Bhatt, M. M., Riel, C., Pratt, MG., & Berens, G. (2015). Organizational identification during a merger: the role of self-enhancement and uncertainty reduction motives. Journal of Management Studies, 52(1), 32-62. https://doi.org/10.1111/joms.12105

    • Halderen, M., Bhatt, M. M., Berens, G., Brown, TJ., & Riel, C. (2014). Managing impressions in the face of rising stakeholder pressures: examining oil companies' shifting stances in the climate change debate. Journal of Business Ethics, 133(3), 567-582. https://doi.org/10.1007/s10551-014-2400-8

    • Wang, Y., & Berens, G. (2014). The Impact of Four Types of Corporate Social Performance on Reputation and Financial Performance. Journal of Business Ethics, 131(2), 337-359. https://doi.org/10.1007/s10551-014-2280-y

    • Vanhamme, J., Swaen, V., Berens, G., & Janssen, C. (2014). Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility. Marketing Letters, 26(4), 565-578. https://doi.org/10.1007/s11002-014-9290-5

    • Li, T., Berens, G., & de Maertelaere, M. (2014). Corporate Twitter Channels: The Impact of Engagement and Informedness on Corporate Reputation. International Journal of Electronic Commerce, 18(2), 97-125. https://doi.org/10.2753/JEC1086-4415180204

    • Rekom, J., Berens, G., & Halderen, M. (2013). Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company's core activities. Journal of Brand Management, 20(9), 800-814. https://doi.org/10.1057/bm.2013.13

    • Eberle, D., Berens, G., & Li, T. (2013). The impact of interactive corporate social responsibility communication on corporate reputation. Journal of Business Ethics, 118(4), 731-746. https://doi.org/10.1007/s10551-013-1957-y

    • Wang, Y., Berens, G., & Riel, C. (2013). Competing in the capital market with a good reputation. Corporate Reputation Review, 15(3), 198-221. https://doi.org/10.1057/crr.2012.7

    • Hietbrink, JJC., Berens, G., & Rekom, J. (2010). Corporate social responsibility in a business purchasing context: the role of CSR type and supplier product share size. Corporate Reputation Review, 13(4), 284-300. https://doi.org/10.1057/crr.2010.24

    • Riel, C., Berens, G., & Dijkstra, M. (2009). Stimulating strategically aligned behaviour among employees. Journal of Management Studies, 46(7), 1197-1226. https://doi.org/10.1111/j.1467-6486.2009.00837.x

    • Berens, G., Riel, C., & Rekom, J. (2007). The CSR-Quality Trade-off: When Can Corporate Social Responsibility and Corporate Ability Compensate Each Other? Journal of Business Ethics, 74(3), 233-252. https://doi.org/10.1007/s10551-006-9232-0

    • Gertsen, HFM., Riel, C., & Berens, G. (2006). Avoiding Reputation Damage in Financial Statement Restatements. Long Range Planning, 39(4), 429-456. https://doi.org/10.1016/j.lrp.2006.09.002

    • Berens, G., Riel, C., & Bruggen, G. (2005). Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance. Journal of Marketing, 69(3), 35-48. https://doi.org/10.1509/jmkg.

    • Berens, G., & Riel, C. (2004). Corporate Associations in the Academic Literature: Three Main Streams of Thought in the Reputation Management Literature. Corporate Reputation Review, 7(2), 161-178.

    • Berens, G., & Eling, PATM. (2003). De Stroop kleur-woordtest meet meer dan je denkt. Nederlands Tijdschrift voor de Psychologie en haar Grensgebieden, 58(5), 115-121.

  • Professional (3)
    • Halderen, M., Berens, G., Bhatt, M. M., Brown, TJ., & Riel, C. (2016). Impressions management: lessons from the oil industry. RSM Discovery - Management Knowledge, 27(3), 11-13. http://hdl.handle.net/1765/93317

    • Riel, C., & Berens, G. (2015). Pride and fear during major organisational change. RSM Discovery - Management Knowledge, 22(2), 11-13. http://hdl.handle.net/1765/78360

    • Gertsen, HFM., Riel, C., & Berens, G. (2009). Avoiding reputation damage in financial restatements. RSM Insight, 1(1), 7-11. http://hdl.handle.net/1765/50769

  • Academic (2)
    • Berens, G. (2007). For your bookshelf: Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management. Corporate Reputation Review, 10, 73-74.

    • Berens, G. (2002). For your bookshelf: "Raising the corporate umbrella: Corporate communications in the 21st century". Corporate Reputation Review, 5, 266-268.

  • Academic (9)
    • Berens, G. (2019). Company Case: Innocent Drinks: Golden wind egg or red herring? In P. Kotler, G. Armstrong, L. C. Harris, & H. He (Eds.), Principles of Marketing, 8th European Edition (pp. 634-636). Pearson. http://hdl.handle.net/1765/124190

    • Tierean, S-H., & Berens, G. (2017). Why does psychic distance inhibit international buyer-supplier relationships? In A. Verbeke, J. Puck, & R. van Tulder (Eds.), Distance in International Business: Concept, Cost and Value (pp. 207-222). Emerald. rogress in International Business Research Vol. 12

    • Berens, G. (2016). Reputation management. In C. E. Carroll (Ed.), SAGE Encyclopedia of Corporate Reputation Sage.

    • Berens, G., & Popma, WT. (2014). Creating consumer confidence in CSR communications. In R. Tench, W. Sun, & B. Jones (Eds.), Communicating Corporate Social Responsibility: Perspectives and Practice (pp. 383-403). Emerald. Critical Studies on Corporate Responsibility, Governance and Sustainability Vol. 6

    • Berens, G., Fombrun, CJ., Ponzi, LN., Trad, NG., & Nielsen, K. (2011). Country Reptrak™: A Standardized Measure Of Country Reputation. In F. Go, & R. Govers (Eds.), International Place Branding Yearbook 2011 Palgrave Macmillan.

    • Hietbrink, JJC., Berens, G., & Rekom, J. (2010). How Do Companies Choose between Socially Responsible Suppliers? An Experimental Study. In J. M. T. Balmer, & K. Podnar (Eds.), Contemplating Corporate Marketing, Identity and Communication (pp. 137-143). Routledge.

    • Berens, G., & Rekom, J. (2008). How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR. In T. C. Melewar (Ed.), Facets of Corporate Identity, Communication and Reputation (pp. 96-119). Routledge.

    • Riel, C., & Berens, G. (2003). Corporate branding: The marketing perspective. In Philip J. Kitchen (Ed.), The future of marketing: Critical 21st-century perspectives (pp. 113-124). Palgrave Macmillan.

    • Riel, C., & Berens, G. (2001). Balancing corporate branding policies in multi business companies. In P. J. Kitchen, & D. E. Schultz (Eds.), Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century Macmillan Press.

  • Professional (1)
    • Berens, G. (2018). The role of social media corporate communications in sustainability. In R. van Tulder, & BSM. Collective (Eds.), Mainstreaming sustainable business: 20 years Business-Society Management, 20 year impact? (pp. 240-242). Stichting Maatschappij en Onderneming. http://hdl.handle.net/1765/124191

  • Academic (2)
    • Li, T., Berens, G., & de Maertelaere, M. (2012). Social Influence: The Effect of Twitter Information on Corporate Image. In Proceedings of the International Conference on Electronic Commerce

    • Agarwal, MK., & Berens, G. (2009). The impact of branding strategy on the link between CSR activities of firms and their financial performance. In MSI Reports (pp. 3-26). Marketing Science Institute. 1

  • Internal (1)
    • Berens, G. (2004). Corporate Branding: The Development of Corporate associations and their Influence on Stakeholder Reactions. Erasmus University Rotterdam. http://hdl.handle.net/1765/1273

  • Academic (1)
    • Halderen, M., & Berens, G. (2011). 'Strategic framing' to position the corporate brand on important societal issues.

Additional activities (1)

  • Corporate Reputation Review (Journal)

    Editorial work (Academic)


Media item

Discovery items

Stay positive: both in life and your CSR communication

Be positive and specific in your CSR communication so consumers are more likely to buy your brand

Pride and fear during major organisational change

Organisational behaviour experts have known for a long time that when employees identify closely with their company, the company functions better.


GBS Master Thesis

  • Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018
  • Code: BMMTGBS
  • Level: Master

Research Methodology I

  • Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019
  • Code: BMRM3GBS
  • Level: Master

Research Methodology II

  • Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019
  • Code: BMRM4GBS
  • Level: Master

Past courses

Your Future Career

  • Study year: 2020/2021
  • Code: BMMEYFC
  • ECTS: 1 Level: Master, Master, Master, Master, Master, Master, Master

Research training/bachelor thesis

  • Study year: 2019/2020, 2018/2019
  • Code: BKBBTH
  • Level: Bachelor 3, Pre-master

Workshop on Structural Equation Modeling through Partial Least Squares

  • Study year: 2019/2020, 2017/2018, 2016/2017, 2015/2016, 2014/2015, 2013/2014, 2012/2013
  • Code: BERMAMC009
  • ECTS: 2 Level: Master

Research Methodology

  • Study year: 2018/2019, 2017/2018
  • Code: BMRM2GBS
  • ECTS: 2 Level: Master

Research Methodology

  • Study year: 2017/2018
  • Code: BMRM1GBS
  • ECTS: 3 Level: Master

Communicating Sustainability

  • Study year: 2016/2017
  • Code: BMME107
  • ECTS: 6 Level: Master

Research Methodology

  • Study year: 2016/2017, 2015/2016
  • Code: BMRMGBS
  • ECTS: 5 Level: Master

Research Methodology

  • Study year: 2014/2015
  • Code: RSMRM1GBS
  • ECTS: 5 Level: Master

Research methodology

  • Study year: 2013/2014
  • Code: RSMRMGBS
  • ECTS: 4 Level: Master

Corporate communication

  • Study year: 2012/2013
  • Code: BKM12GBS
  • ECTS: 5 Level: Master

GBSM Thesis Clinic

  • Study year: 2012/2013
  • Code: GBS-THESIS
  • Level: Bachelor 1, Master