Dr Guido Berens

Assistant Professor

Department of Business-Society Management

Rotterdam School of Management (RSM)

Erasmus University Rotterdam

Connected with

Corporate Communication

Profile

Guido Berens is Assistant Professor of Corporate Communication at Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands. He obtained Master degrees in both Psychology and Philosophy from Radboud University Nijmegen (1998 and 1999), and a PhD in Management from Erasmus University (2004). His research and teaching interests include corporate communication (including communication ethics), corporate social responsibility, and quantitative research methods. Broadly, he focuses on the influence of the way a company communicates on the attitudes and behavior of the company's stakeholders. His research has been published in the Journal of Management Studies, Journal of Marketing, Long Range Planning, and the Journal of Business Ethics, among others.

Professional experience

Assistant Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Business-Society Management

Publications

Professional Publications (4)

G.A.J.M. Berens (2018). The role of social media corporate communications in sustainability. In R. van Tulder & BSM Collective (Eds.), Mainstreaming sustainable business: 20 years Business-Society Management, 20 year impact? (pp. 240-242) Rotterdam: Stichting Maatschappij en Onderneming
M.D. van Halderen, G.A.J.M. Berens, M. Bhatt, T.J. Brown & C.B.M. van Riel (2016). Impressions management: lessons from the oil industry. RSM Discovery - Management Knowledge, 27 (3), 11-13.
C.B.M. van Riel & G.A.J.M. Berens (2015). Pride and fear during major organisational change. RSM Discovery - Management Knowledge, 22 (2), 11-13.
H.F.M. Gertsen, C.B.M. van Riel & G.A.J.M. Berens (2009). Avoiding reputation damage in financial restatements. RSM Insight, 1 (1), 7-11.

Scholarly Publications (32)

G.A.J.M. Berens (2019). Company Case: Innocent Drinks: Golden wind egg or red herring? In P. Kotler, G. Armstrong, L.C. Harris & H. He (Eds.), Principles of Marketing, 8th European Edition (pp. 634-636). Harlow, UK: Pearson
G.A.J.M. Berens & K.P. Wiedmann (2017). Editorial: The reputation community. Corporate Reputation Review, 20 (3-4), 159-160. doi: 10.1057/s41299-017-0023-6
S.H. Tierean & G.A.J.M. Berens (2017). Why does psychic distance inhibit international buyer-supplier relationships? In A. Verbeke, J. Puck & R. van Tulder (Eds.), Distance in International Business: Concept, Cost and Value (rogress in International Business Research, 12) (pp. 207-222). Bingley, U.K.: Emerald
G.A.J.M. Berens (2016). Reputation management. In C.E. Carroll (Ed.), SAGE Encyclopedia of Corporate Reputation. Thousand Oaks, CA: Sage
M.D. van Halderen, M. Bhatt, G.A.J.M. Berens, T.J. Brown & C.B.M. van Riel (2016). Managing impressions in the face of rising stakeholder pressures: examining oil companies' shifting stances in the climate change debate. Journal of Business Ethics, 133 (3), 567-582. doi: 10.1007/s10551-014-2400-8
J. Vanhamme, V. Swaen, G.A.J.M. Berens & C. Janssen (2015). Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility. Marketing Letters, 26 (4), 565-578. doi: 10.1007/s11002-014-9290-5
Y. Wang & G.A.J.M. Berens (2015). The Impact of Four Types of Corporate Social Performance on Reputation and Financial Performance. Journal of Business Ethics, 131 (2), 337-359. doi: 10.1007/s10551-014-2280-y
M.N. Elstak, M. Bhatt, C.B.M. van Riel, M.G. Pratt & G.A.J.M. Berens (2015). Organizational identification during a merger: the role of self-enhancement and uncertainty reduction motives. Journal of Management Studies, 52 (1), 32-62. doi: 10.1111/joms.12105
G.A.J.M. Berens & W.T. Popma (2014). Creating consumer confidence in CSR communications. In R. Tench, W. Sun & B. Jones (Eds.), Communicating Corporate Social Responsibility: Perspectives and Practice (Critical Studies on Corporate Responsibility, Governance and Sustainability, 6) (pp. 383-403). Emerald
Ting Li, G.A.J.M. Berens & M. de Maertelaere (2014). Corporate Twitter Channels: The Impact of Engagement and Informedness on Corporate Reputation. International Journal of Electronic Commerce, 18 (2), 97-125. doi: 10.2753/JEC1086-4415180204
J. van Rekom, G.A.J.M. Berens & M.D. van Halderen (2013). Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company's core activities. Journal of Brand Management, 20 (9), 800-814. doi: 10.1057/bm.2013.13
D. Eberle, G.A.J.M. Berens & Ting Li (2013). The impact of interactive corporate social responsibility communication on corporate reputation. Journal of Business Ethics, 118 (4), 731-746. doi: 10.1007/s10551-013-1957-y
Y. Wang, G.A.J.M. Berens & C.B.M. van Riel (2013). Competing in the capital market with a good reputation. Corporate Reputation Review, 15 (3), 198-221. doi: 10.1057/crr.2012.7
Ting Li, G.A.J.M. Berens & M. de Maertelaere (2012). Social Influence: The Effect of Twitter Information on Corporate Image. In Proceedings of the International Conference on Electronic Commerce
Y. Wang, G.A.J.M. Berens & C. van Riel (2012). Competing in the capital market with a good reputation. Corporate Reputation Review, 15 (3), 198-221.
Y. Wang, G.A.J.M. Berens & C. van Riel (2011). “Being known” and “being appreciated” firms: Are they good investments. In Proceedings of the 8st Conference International Corporate Identity/Associations Research Group
G.A.J.M. Berens, C.J. Fombrun, L.N. Ponzi, N.G. Trad & K. Nielsen (2011). Country Reptrak™: A Standardized Measure Of Country Reputation. In F. Go & R. Govers (Eds.), International Place Branding Yearbook 2011. Palgrave Macmillan
J.J.C. Hietbrink, G.A.J.M. Berens & J. van Rekom (2010). How Do Companies Choose between Socially Responsible Suppliers? An Experimental Study. In J.M.T. Balmer & K. Podnar (Eds.), Contemplating Corporate Marketing, Identity and Communication (pp. 137-143). Routledge
J.J.C. Hietbrink, G.A.J.M. Berens & J. van Rekom (2010). Corporate social responsibility in a business purchasing context: the role of CSR type and supplier product share size. Corporate Reputation Review, 13 (4), 284-300. doi: 10.1057/crr.2010.24
Y. Wang, G.A.J.M. Berens & C. van Riel (2010). Competing in the capital market with a good reputation. In Proceedings of the 7st Conference International Corporate Identity/Associations Research Group
M.K. Agarwal & G.A.J.M. Berens (2009). The impact of branding strategy on the link between CSR activities of firms and their financial performance. In MSI Reports (pp. 3-26). Marketing Science Institute
C.B.M. van Riel, G.A.J.M. Berens & M. Dijkstra (2009). Stimulating strategically aligned behaviour among employees. Journal of Management Studies, 46 (7), 1197-1226. doi: 10.1111/j.1467-6486.2009.00837.x
G.A.J.M. Berens & J. van Rekom (2008). How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR. In T.C. Melewar (Ed.), Facets of Corporate Identity, Communication and Reputation (pp. 96-119). London: Routledge
G.A.J.M. Berens (2007). For your bookshelf: Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management [Bespreking van het boek Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management]. Corporate Reputation Review, 10(1), 73-74.
G.A.J.M. Berens, C.B.M. van Riel & J. van Rekom (2007). The CSR-Quality Trade-off: When Can Corporate Social Responsibility and Corporate Ability Compensate Each Other? Journal of Business Ethics, 74 (3), 233-252. doi: 10.1007/s10551-006-9232-0
F. Gertsen, C.B.M. van Riel & G.A.J.M. Berens (2006). Avoiding Reputation Damage in Financial Statement Restatements. Long Range Planning, 39 (4), 429-456. doi: 10.1016/j.lrp.2006.09.002
G.A.J.M. Berens, C.B.M. van Riel & G.H. van Bruggen (2005). Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance. Journal of Marketing, 69 (3), 35-48. doi: 10.1509/jmkg.69.3.35.66357
G.A.J.M. Berens & C.B.M. van Riel (2004). Corporate Associations in the Academic Literature: Three Main Streams of Thought in the Reputation Management Literature. Corporate Reputation Review, 7 (2), 161-178.
C.B.M. van Riel & G.A.J.M. Berens (2003). Corporate branding: The marketing perspective. In Philip J. Kitchen (Ed.), The future of marketing: Critical 21st-century perspectives (pp. 113-124). Houndmills, Basingstoke: Palgrave Macmillan
G.A.J.M. Berens & P. Eling (2003). De Stroop kleur-woordtest meet meer dan je denkt. Nederlands Tijdschrift voor de Psychologie en haar Grensgebieden, 58 (5), 115-121.
G.A.J.M. Berens (2002). For your bookshelf: "Raising the corporate umbrella: Corporate communications in the 21st century" [Bespreking van het boek Raising the corporate umbrella: Corporate communications in the 21st century]. Corporate Reputation Review, 5(2/3), 266-268.
C.B.M. van Riel & G.A.J.M. Berens (2001). Balancing corporate branding policies in multi business companies. In P.J. Kitchen & D.E. Schultz (Eds.), Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century. London: MacMillan Press

Semi Scientific Publications

M.D. van Halderen & G.A.J.M. Berens (2011). 'Strategic framing' to position the corporate brand on important societal issues.

Doctoral Thesis

G.A.J.M. Berens (2004, juni 4). Corporate Branding: The Development of Corporate associations and their Influence on Stakeholder Reactions. Erasmus University Rotterdam (Rotterdam: Erasmus Research Institute of Management (PhD Serie 039)) Prom./coprom.: prof.dr. C.B.M. van Riel.

Recognition

Editorial positions

Corporate Reputation Review

Editor in Chief

Media

Media item

Nieuwe scriptie: Kunst als vehikel voor een circulaire samenleving

An article regarding MSc student Ulrike Hahn's thesis, researching into "The Art of Circular Economy: Participatory Art for Sensemaking and Planning of the Circular Economy Community".
De Dikke Blauwe Tuesday, 13 November 2018