dr. G.A.J.M. (Guido) Berens

Academic (2)

• Berens, G., & van Riel, C. (2011). “Being known” and “being appreciated” firms: Are they good investments.

• Berens, G., & van Riel, C. (2010). Competing in the capital market with a good reputation.

Academic (21)

• Toxopeus, H., Polzin, F., Berens, G., & Lohrer, L. (2026). Can Non-Financial Performance Metrics Increase the Crowdfunding Success of Sustainable Enterprises? An Exploratory Experiment. Journal of Alternative Finance, 3(2), 101-124. Advance online publication. https://doi.org/10.1177/27533743261447299

• Lluma Trujillo, A., Meijs, L. C. P. M., & Berens, G. (2024). Characteristics and Motivations of Environmental Volunteers at Episodic Events. Environmental Education Research, 30(8), 1368-1384. https://doi.org/10.1080/13504622.2024.2360558

• Bouwman, J., & Berens, G. (2024). Proactive versus Reactive Issues Management Strategies and Stakeholder Support for a Company. Corporate Reputation Review. https://doi.org/10.1057/s41299-024-00194-2

• Gaara, A., Kaptein, M., & Berens, G. (2024). It is all in the name: Toward a typology of public relations professionals' ethical dilemmas. Public Relations Review, 50(1), Article 102418. https://doi.org/10.1016/j.pubrev.2023.102418

• Bartikowski, B., & Berens, G. (2021). Attribute framing in CSR communication: Doing good and spreading the word – But how? Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.12.059

• Berens, G., & Wiedmann, KP. (2017). Editorial: The reputation community. Corporate Reputation Review, 20(3-4), 159-160. https://doi.org/10.1057/s41299-017-0023-6

• Elstak, MN., Bhatt, M., van Riel, C., Pratt, MG., & Berens, G. (2015). Organizational identification during a merger: the role of self-enhancement and uncertainty reduction motives. Journal of Management Studies, 52(1), 32-62. https://doi.org/10.1111/joms.12105

• Halderen, M., Bhatt, M., Berens, G., Brown, TJ., & van Riel, C. (2014). Managing impressions in the face of rising stakeholder pressures: examining oil companies' shifting stances in the climate change debate. Journal of Business Ethics, 133(3), 567-582. https://doi.org/10.1007/s10551-014-2400-8

• Wang, Y., & Berens, G. (2014). The Impact of Four Types of Corporate Social Performance on Reputation and Financial Performance. Journal of Business Ethics, 131(2), 337-359. https://doi.org/10.1007/s10551-014-2280-y

• Vanhamme, J., Swaen, V., Berens, G., & Janssen, C. (2014). Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility. Marketing Letters, 26(4), 565-578. https://doi.org/10.1007/s11002-014-9290-5

• Li, T., Berens, G., & de Maertelaere, M. (2014). Corporate Twitter Channels: The Impact of Engagement and Informedness on Corporate Reputation. International Journal of Electronic Commerce, 18(2), 97-125. https://doi.org/10.2753/JEC1086-4415180204

• Wang, Y., Berens, G., & Riel, C. (2013). Competing in the capital market with a good reputation. Corporate Reputation Review, 15(3), 198-221. https://doi.org/10.1057/crr.2012.7

• Eberle, D., Berens, G., & Li, T. (2013). The impact of interactive corporate social responsibility communication on corporate reputation. Journal of Business Ethics, 118(4), 731-746. https://doi.org/10.1007/s10551-013-1957-y

• Rekom, J., Berens, G., & Halderen, M. (2013). Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company's core activities. Journal of Brand Management, 20(9), 800-814. https://doi.org/10.1057/bm.2013.13

• Hietbrink, JJC., Berens, G., & Rekom, J. (2010). Corporate social responsibility in a business purchasing context: the role of CSR type and supplier product share size. Corporate Reputation Review, 13(4), 284-300. https://doi.org/10.1057/crr.2010.24

• van Riel, C., Berens, G., & Dijkstra, M. (2009). Stimulating strategically aligned behaviour among employees. Journal of Management Studies, 46(7), 1197-1226. https://doi.org/10.1111/j.1467-6486.2009.00837.x

• Berens, G., van Riel, C., & Rekom, J. (2007). The CSR-Quality Trade-off: When Can Corporate Social Responsibility and Corporate Ability Compensate Each Other? Journal of Business Ethics, 74(3), 233-252. https://doi.org/10.1007/s10551-006-9232-0

• Gertsen, HFM., van Riel, C., & Berens, G. (2006). Avoiding Reputation Damage in Financial Statement Restatements. Long Range Planning, 39(4), 429-456. https://doi.org/10.1016/j.lrp.2006.09.002

• Berens, G., van Riel, C., & van Bruggen, G. (2005). Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance. Journal of Marketing, 69(3), 35-48. https://doi.org/10.1509/jmkg.69.3.35.66357

• Berens, G., & van Riel, C. (2004). Corporate Associations in the Academic Literature: Three Main Streams of Thought in the Reputation Management Literature. Corporate Reputation Review, 7(2), 161-178.

• Berens, G., & Eling, PATM. (2003). De Stroop kleur-woordtest meet meer dan je denkt. Nederlands Tijdschrift voor de Psychologie en haar Grensgebieden, 58(5), 115-121.

Professional (3)

• Halderen, M., Berens, G., Bhatt, M., Brown, TJ., & van Riel, C. (2016). Impressions management: lessons from the oil industry. RSM Discovery - Management Knowledge, 27(3), 11-13. http://hdl.handle.net/1765/93317

• van Riel, C., & Berens, G. (2015). Pride and fear during major organisational change. RSM Discovery - Management Knowledge, 22(2), 11-13. http://hdl.handle.net/1765/78360

• Gertsen, HFM., van Riel, C., & Berens, G. (2009). Avoiding reputation damage in financial restatements. RSM Insight, 1(1), 7-11. http://hdl.handle.net/1765/50769

Academic (2)

• Berens, G. (2007). For your bookshelf: Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management. Corporate Reputation Review, 10, 73-74.

• Berens, G. (2002). For your bookshelf: "Raising the corporate umbrella: Corporate communications in the 21st century". Corporate Reputation Review, 5, 266-268.

Academic (11)

• Luidens, S., Berens, G., & Reshef, R. (2024). Encouraging Sustainable Behavior among Hotel Employees. In S. A. H. Tabaghdehi, & P. Foroudi (Eds.), Business Strategies and Ethical Challenges in the Digital Ecosystem (pp. 197–224). Emerald Group Publishing. https://doi.org/10.1108/978-1-80455-069-420241009

• Berens, G. (2024). Organizational Trust. In K. Podnar (Ed.), Elgar Encyclopedia of Corporate Communication (pp. 450-453). Edward Elgar Publishing. https://doi.org/10.4337/9781802200874.ch73

• Berens, G. (2019). Company Case: Innocent Drinks: Golden wind egg or red herring? In P. Kotler, G. Armstrong, L. C. Harris, & H. He (Eds.), Principles of Marketing, 8th European Edition (pp. 634-636). Pearson. http://hdl.handle.net/1765/124190

• Tierean, S.-H., & Berens, G. (2017). Why does psychic distance inhibit international buyer-supplier relationships? In A. Verbeke, J. Puck, & R. van Tulder (Eds.), Distance in International Business: Concept, Cost and Value (pp. 207-222). Emerald Group Publishing.

• Berens, G. (2016). Reputation management. In C. E. Carroll (Ed.), SAGE Encyclopedia of Corporate Reputation Sage.

• Berens, G., & Popma, WT. (2014). Creating consumer confidence in CSR communications. In R. Tench, W. Sun, & B. Jones (Eds.), Communicating Corporate Social Responsibility: Perspectives and Practice (pp. 383-403). Emerald Group Publishing.

• Berens, G., Fombrun, CJ., Ponzi, LN., Trad, NG., & Nielsen, K. (2011). Country Reptrak™: A Standardized Measure Of Country Reputation. In F. Go, & R. Govers (Eds.), International Place Branding Yearbook 2011 Palgrave Macmillan.

• Hietbrink, JJC., Berens, G., & Rekom, J. (2010). How Do Companies Choose between Socially Responsible Suppliers? An Experimental Study. In J. M. T. Balmer, & K. Podnar (Eds.), Contemplating Corporate Marketing, Identity and Communication (pp. 137-143). Routledge.

• Berens, G., & Rekom, J. (2008). How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR. In T. C. Melewar (Ed.), Facets of Corporate Identity, Communication and Reputation (pp. 96-119). Routledge.

• van Riel, C., & Berens, G. (2003). Corporate branding: The marketing perspective. In Philip J. Kitchen (Ed.), The future of marketing: Critical 21st-century perspectives (pp. 113-124). Palgrave Macmillan.

• van Riel, C., & Berens, G. (2001). Balancing corporate branding policies in multi business companies. In P. J. Kitchen, & D. E. Schultz (Eds.), Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century Macmillan Press.

Professional (1)

• Berens, G. (2018). The role of social media corporate communications in sustainability. In R. van Tulder, & BSM. Collective (Eds.), Mainstreaming sustainable business: 20 years Business-Society Management, 20 year impact? (pp. 240-242). Stichting Maatschappij en Onderneming. http://hdl.handle.net/1765/124191

Academic (4)

• Gaara, A., Kaptein, M., & Berens, G. (2025). Corroborating and Extending a Typology of Public Relations Professionals’ Ethical Dilemmas: Unveiling Three Types of Unethical Behaviors. In Proceedings of the 75th Annual Conference of the International Communication Association

• Gaara, A., Kaptein, M., & Berens, G. (2023). It is all in the name: Toward a typology of public relations professionals’ ethical dilemmas. In 73rd Annual ICA Conference

• Li, T., Berens, G., & de Maertelaere, M. (2012). Social Influence: The Effect of Twitter Information on Corporate Image. In Proceedings of the International Conference on Electronic Commerce

• Agarwal, M. K., & Berens, G. (2009). The impact of branding strategy on the link between CSR activities of firms and their financial performance. In MSI Reports (pp. 3-26)

Internal (1)

• Berens, G. (2004). Corporate Branding: The Development of Corporate associations and their Influence on Stakeholder Reactions. [Doctoral Thesis, Erasmus University Rotterdam]. Erasmus University Rotterdam (EUR).

Academic (1)

• Halderen, M., & Berens, G. (2011). 'Strategic framing' to position the corporate brand on important societal issues.