Prof. Gui Liberali

Endowed Professor of Digital Marketing

Rotterdam School of Management (RSM)

Erasmus University Rotterdam

Profile

Gui Liberali is the Endowed Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, natural language processing, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage:Â www.guiliberali.org

Professional experience

Endowed Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Associate Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Professional Publications

G. Liberali (2014). Morphing advertising to improve online campaign success. RSM Discovery - Management Knowledge, 20 (4), 12-14.

Scholarly Publications (11)

K. Giesecke, G. Liberali, H. Nazerzadeh, G. Shanthikumar & C.P. Teo (2018). Special Issue on Data-Driven Prescriptive Analytics. Management Science, 64 (6), 2972-2972. doi: 10.1287/mnsc.2018.3120[go to publisher's site]
G. Liberali (2018). Learning with a purpose: the balancing acts of machine learning and individuals in the digital society. (2018, mei 25). Rotterdam: Erasmus Research Institute of Management
G. Liberali, E. Muller, Roland T. Rust & S. Stremersch (2015). Introduction to the IJRM Special Issue on Marketing and Innovation. International Journal of Research in Marketing, 32 (3). doi: http://dx.doi.org/10.1016/j.ijresmar.2015.08.001
J. Hauser, G. Liberali & G. Urban (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment. Management Science, 60 (6), 1594-1616. doi: http://dx.doi.org/10.1287/mnsc.2014.1961[go to publisher's site]
G. Urban, G. Liberali, R. Bordley, E. Macdonald & J. Hauser (2014). Morphing Banner Advertising. Marketing Science, 33 (1), 27-46. doi: http://dx.doi.org/10.1287/mksc.2013.0803[go to publisher's site]
G. Liberali, G. Urban & J. Hauser (2013). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments. International Journal of Research in Marketing, 30 (2), 101-113. doi: http://dx.doi.org/10.1016/j.ijresmar.2012.07.002[go to publisher's site]
G. Liberali, T. Gruca & W. Nique (2011). Effects of Sensitization and Habituation in Durable Goods Markets. European Journal of Operational Research, 212 (2), 398-410. doi: http://dx.doi.org/10.1016/j.ejor.2011.01.038[go to publisher's site]
G. Liberali (2011). Comments on Product Line Design Optimization. International Journal of Research in Marketing, 28 (1), 28-29. doi: http://dx.doi.org/10.1016/j.ijresmar.2011.01.002[go to publisher's site]
G. Urban, J. Hauser, G. Liberali, M. Braun & F. Sultan (2009). Morphing the Web - Building Empathy, Trust, and Sales. MIT Sloan Management Review, 50 (4), 53-61.
J. Hauser, G. Urban, G. Liberali & M. Braun (2009). Rejoinder Response to Comments on "Website Morphing". Marketing Science, 28 (2), 227-228. doi: 10.1287/mksc.1080.0485
J. Hauser, G. Urban, G. Liberali & M. Braun (2009). Website Morphing. Marketing Science, 28 (2), 202-223. doi: 10.1287/mksc.1080.0459

Other (5)

G. Liberali (2016). Research & development grant - Takeoff studies - Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO). Overig.
G. Liberali (2013). Top Talent Researcher, Erasmus School of Economics 2013. Overig.
G. Liberali (2010). John D.C. Little Best Paper Award - Finalist. Overig.
G. Liberali (2010). Salary Grant (Two Years) - Marie Curie Actions - European Comission. Overig.
G. Liberali (2009). Emerald Group Citation of Excellence, top 50 of 15000 Papers in Management Journals. Overig.

Recognitions

Editorial positions (6)

International Journal of Research in Marketing

Co-Editor Special Issue
International Journal of Research in Marketing

Member Editorial Review Board
Journal of Marketing Research

Ad Hoc Reviewer
Management Science

Co-Editor Special Issue
Management Science

Ad Hoc Reviewer
Marketing Science

Ad Hoc Reviewer

Side positions (4)

Co-Chair of the 1st Joint Symposium AMA(American Marketing Association)-EMAC(European Marketing Academy)

Co-Chair of the Symposium, along with Eitan Muller, Roland Rust, and Stefan Stremersch
Erasmus Center for Marketing and Innovation (ecmi.nl)

Co-founder (2012) and co-director (2012-2014)
Marketing Seminar Series at Erasmus University

Coordinator 2010-2012
eCode - Erasmus Center for Optimization of Digital Experiments (www.erim.nl/ecode)

Scientific Director