Prof.Dr. G. (Gui) Liberali

Prof. Gui Liberali

Gui Liberali

Endowed Professor of Digital Marketing
Department of Marketing Management
Rotterdam School of Management (RSM)
Erasmus University Rotterdam


Affiliated with RSM since 2017

  • Endowed Professor since 2017
  • Fellow ERIM since 2017
    Field: Marketing


Gui Liberali is the Endowed Professor of Digital Marketing at the Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, natural language processing, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage:

Professional experience

Endowed Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Associate Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management


Professional Publications

Scholarly Publications (9)

Other (5)

  • G. Liberali (2016). Research & development grant - Takeoff studies - Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO). Overig.
  • G. Liberali (2013). Top Talent Researcher, Erasmus School of Economics 2013. Overig.
  • G. Liberali (2010). John D.C. Little Best Paper Award - Finalist. Overig.
  • G. Liberali (2010). Salary Grant (Two Years) - Marie Curie Actions - European Comission. Overig.
  • G. Liberali (2009). Emerald Group Citation of Excellence, top 50 of 15000 Papers in Management Journals. Overig.


Editorial positions (5)

  • International Journal of Research in Marketing

    Co-Editor Special Issue

  • International Journal of Research in Marketing

    Member Editorial Review Board

  • Journal of Marketing Research

    Ad Hoc Reviewer

  • Management Science

    Ad Hoc Reviewer

  • Marketing Science

    Ad Hoc Reviewer

Side positions (4)

  • Co-Chair of the 1st Joint Symposium AMA(American Marketing Association)-EMAC(European Marketing Academy)

    Co-Chair of the Symposium, along with Eitan Muller, Roland Rust, and Stefan Stremersch

  • Erasmus Center for Marketing and Innovation (

    Co-founder (2012) and co-director (2012-2014)

  • Marketing Seminar Series at Erasmus University

    Coordinator 2010-2012

  • eCode - Erasmus Center for Optimization of Digital Experiments (

    Scientific Director


Learning from big data

  • Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BKBMIN039
  • ECTS: 15 Level: Bachelor, Bachelor 3, Bachelor 3

Innovation and marketing of new products and technologies

  • Study year: 2017/2018, 2016/2017, 2015/2016
  • Code: BM-IM04CC
  • ECTS: 8 Level: Master

Past courses

Advanced Marketing Decision Models

  • Study year: 2016/2017
  • Code: BERMASC041
  • ECTS: 7 Level: Master

Exploration of New Markets Through Innovation

  • Study year: 2013/2014
  • Code: FEB53112M
  • ECTS: 15

Seminar Innovation and Marketing

  • Study year: 2014/2015, 2013/2014
  • Code: FEM11080
  • ECTS: 12 Level: Master

Global marketing: Developing and marketing new products

  • Study year: 2014/2015
  • Code: IM04CC
  • ECTS: 8 Level: Master


PhD Track

  • Role: Daily Supervisor
  • PhD Candidate: Xin Zhou
  • Time frame: 2015 -