Prof. Gui Liberali

Gui Liberali

Endowed Professor of Digital Marketing
Rotterdam School of Management (RSM)
Erasmus University Rotterdam


Gui Liberali is the Endowed Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, natural language processing, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage: For more details on professional experience, education, and latest news please visit my linkedin page at

Professional experience

Full Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management


Professional Publications

Scholarly Publications (10)

Semi Scientific Publications (5)

  • G. Liberali (2016). Research & development grant - Takeoff studies - Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO). Populariserende publicatie.
  • G. Liberali (2013). Top Talent Researcher, Erasmus School of Economics 2013. Populariserende publicatie.
  • G. Liberali (2010). John D.C. Little Best Paper Award - Finalist. Populariserende publicatie.
  • G. Liberali (2010). Salary Grant (Two Years) - Marie Curie Actions - European Comission. Populariserende publicatie.
  • G. Liberali (2009). Emerald Group Citation of Excellence, top 50 of 15000 Papers in Management Journals. Populariserende publicatie.



Editorial positions (6)

  • International Journal of Research in Marketing

    Co-Editor Special Issue

  • International Journal of Research in Marketing

    Member Editorial Review Board

  • Journal of Marketing Research

    Ad Hoc Reviewer

  • Management Science

    Co-Editor Special Issue

  • Management Science

    Ad Hoc Reviewer

  • Marketing Science

    Ad Hoc Reviewer

Side positions (4)

  • Co-Chair of the 1st Joint Symposium AMA(American Marketing Association)-EMAC(European Marketing Academy)

    Co-Chair of the Symposium, along with Eitan Muller, Roland Rust, and Stefan Stremersch

  • Erasmus Center for Marketing and Innovation (

    Co-founder (2012) and co-director (2012-2014)

  • Marketing Seminar Series at Erasmus University

    Coordinator 2010-2012

  • eCode - Erasmus Center for Optimization of Digital Experiments (

    Scientific Director


Media item

  • Nieuwe hoogleraar digital marketing

    Gui Liberali hasbeen appointed as a professor of digital marketing with an inaugural speech entitled 'Learning with a purpose: The balancing acts of machine learning and individuals in the digital society'.


Current Topics in Marketing Research

  • Study year: 2019/2020
  • Code: BERMASC040
  • ECTS: 5 Level: Master

Advanced Marketing Decision Models

  • Study year: 2019/2020
  • Code: BERMASC044
  • ECTS: 4 Level: Master

Learning from big data

  • Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BKBMIN039
  • Level: Bachelor, Bachelor 3, Bachelor 3

Using Business Analytics and Machine Learning for New Products

  • Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BM-IM04CC
  • ECTS: 8 Level: Master

IM Research clinic

  • Study year: 2020/2021, 2019/2020, 2018/2019
  • Code: BM-IMRC
  • Level: Master

Advanced Mathematics

  • Study year: 2019/2020
  • Code: TI1821
  • ECTS: 4 Level: Master

Unsupervised & Reinforcement Machine Learning

  • Study year: 2019/2020
  • Code: TI192
  • ECTS: 3 Level: Master

Unsupervised Machine Learning & Reinforcement Learning

  • Study year: 2019/2020
  • Code: TI199
  • ECTS: 4 Level: Master

Past courses

Advanced Marketing Decision Models

  • Study year: 2016/2017
  • Code: BERMASC041
  • ECTS: 7 Level: Master

Global marketing: Developing and marketing new products

  • Study year: 2014/2015
  • Code: IM04CC
  • ECTS: 8 Level: Master

Seminar Innovation and Marketing

  • Study year: 2014/2015, 2013/2014
  • Code: FEM11080
  • ECTS: 12 Level: Master

Exploration of New Markets Through Innovation

  • Study year: 2013/2014
  • Code: FEB53112M
  • ECTS: 15