Prof. Gui Liberali

Profile
Gui Liberali is the Endowed Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, natural language processing, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage: www.guiliberali.org For more details on professional experience, education, and latest news please visit my linkedin page at www.linkedin.com/in/gui-liberali/
Professional experience
Endowed Professor
Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management
Associate Professor
Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management
Publications
Professional Publications
- G. Liberali (2014). Morphing advertising to improve online campaign success. RSM Discovery - Management Knowledge, 20 (4), 12-14.
Scholarly Publications (11)
- K. Giesecke, G. Liberali, H. Nazerzadeh, G. Shanthikumar & C.P. Teo (2018). Special Issue on Data-Driven Prescriptive Analytics. Management Science, 64 (6), 2972-2972. doi: 10.1287/mnsc.2018.3120
- G. Liberali (2018). Learning with a purpose: the balancing acts of machine learning and individuals in the digital society. (2018, mei 25). Rotterdam: Erasmus Research Institute of Management
- G. Liberali, E. Muller, Roland T. Rust & S. Stremersch (2015). Introduction to the IJRM Special Issue on Marketing and Innovation. International Journal of Research in Marketing, 32 (3). doi: 10.1016/j.ijresmar.2015.08.001
- J. Hauser, G. Liberali & G. Urban (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment. Management Science, 60 (6), 1594-1616. doi: 10.1287/mnsc.2014.1961
- G. Urban, G. Liberali, R. Bordley, E. Macdonald & J. Hauser (2014). Morphing Banner Advertising. Marketing Science, 33 (1), 27-46. doi: 10.1287/mksc.2013.0803
- G. Liberali, G. Urban & J. Hauser (2013). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments. International Journal of Research in Marketing, 30 (2), 101-113. doi: 10.1016/j.ijresmar.2012.07.002
- G. Liberali, T. Gruca & W. Nique (2011). Effects of Sensitization and Habituation in Durable Goods Markets. European Journal of Operational Research, 212 (2), 398-410. doi: 10.1016/j.ejor.2011.01.038
- G. Liberali (2011). Comments on Product Line Design Optimization. International Journal of Research in Marketing, 28 (1), 28-29. doi: 10.1016/j.ijresmar.2011.01.002
- G. Urban, J. Hauser, G. Liberali, M. Braun & F. Sultan (2009). Morphing the Web - Building Empathy, Trust, and Sales. MIT Sloan Management Review, 50 (4), 53-61.
- J. Hauser, G. Urban, G. Liberali & M. Braun (2009). Rejoinder Response to Comments on "Website Morphing". Marketing Science, 28 (2), 227-228. doi: 10.1287/mksc.1080.0485
- J. Hauser, G. Urban, G. Liberali & M. Braun (2009). Website Morphing. Marketing Science, 28 (2), 202-223. doi: 10.1287/mksc.1080.0459
Other (5)
- G. Liberali (2016). Research & development grant - Takeoff studies - Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO). Overig.
- G. Liberali (2013). Top Talent Researcher, Erasmus School of Economics 2013. Overig.
- G. Liberali (2010). John D.C. Little Best Paper Award - Finalist. Overig.
- G. Liberali (2010). Salary Grant (Two Years) - Marie Curie Actions - European Comission. Overig.
- G. Liberali (2009). Emerald Group Citation of Excellence, top 50 of 15000 Papers in Management Journals. Overig.
Recognitions
Editorial positions (6)
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International Journal of Research in Marketing
Co-Editor Special Issue
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International Journal of Research in Marketing
Member Editorial Review Board
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Journal of Marketing Research
Ad Hoc Reviewer
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Management Science
Co-Editor Special Issue
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Management Science
Ad Hoc Reviewer
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Marketing Science
Ad Hoc Reviewer
Side positions (4)
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Co-Chair of the 1st Joint Symposium AMA(American Marketing Association)-EMAC(European Marketing Academy)
Co-Chair of the Symposium, along with Eitan Muller, Roland Rust, and Stefan Stremersch
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Erasmus Center for Marketing and Innovation (ecmi.nl)
Co-founder (2012) and co-director (2012-2014)
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Marketing Seminar Series at Erasmus University
Coordinator 2010-2012
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eCode - Erasmus Center for Optimization of Digital Experiments (www.erim.nl/ecode)
Scientific Director
Media
Media item
- Nieuwe hoogleraar digital marketing
Gui Liberali hasbeen appointed as a professor of digital marketing with an inaugural speech entitled 'Learning with a purpose: The balancing acts of machine learning and individuals in the digital society'.
Holland Management Review Saturday, 30 June 2018
Courses
Learning from big data
- Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BKBMIN039
- ECTS: 15 Level: Bachelor, Bachelor 3, Bachelor 3
Using Business Analytics and Machine Learning for New Products
- Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BM-IM04CC
- ECTS: 8 Level: Master
IM Research clinic
- Study year: 2018/2019
- Code: BM-IMRC
- ECTS: 5 Level: Master
Past courses
Advanced Marketing Decision Models
- Study year: 2016/2017
- Code: BERMASC041
- ECTS: 7 Level: Master
Global marketing: Developing and marketing new products
- Study year: 2014/2015
- Code: IM04CC
- ECTS: 8 Level: Master
Seminar Innovation and Marketing
- Study year: 2014/2015, 2013/2014
- Code: FEM11080
- ECTS: 12 Level: Master
Exploration of New Markets Through Innovation
- Study year: 2013/2014
- Code: FEB53112M
- ECTS: 15
Office: Mandeville Building T10-14
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands