dr. M. (Maciej) Szymanowski

Academic (3)

• Wierenga, B., Szymanowski, M., & van Bruggen, G. H. (2024). DRIVERS OF MARKETING CAREER SUCCESS. Marketing Education Review, 34(1), 3-22. https://doi.org/10.1080/10528008.2023.2251950

• Szymanowski, M., & Gijsbrechts, E. (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing, 30(3), 219-235. https://doi.org/10.1016/j.ijresmar.2013.01.004

• Szymanowski, M., & Gijsbrechts, E. (2012). Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research, 49(2), 231-246. https://doi.org/10.1509/jmr.07.0416

  

Professional (1)

• Szymanowski, M. (2013). The competitive advantage of private label branding in FMCG. RSM Insight, 13(1), 14-15. http://hdl.handle.net/1765/40045

External (1)

• Szymanowski, M. (2009). Consumption-based learning about brand quality: Essays on how private labels share and borrow reputation. [Doctoral Thesis, Tilburg University]. Tilburg University.

Academic (2)

• Szymanowski, M., & Gijsbrechts, E. (2019). A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Paper presented at Under review.

• Szymanowski, M., & Stamos, A. (2010). Virtual Product Placement. Paper presented at Working Paper.