M.G. (Maxwell Grimshaw) Poole

Academic (8)

• Poole, M., Pancer, E., Philp, M., & Noseworthy, T. J. (2024). COVID-19 and the decline of active social media engagement. European Journal of Marketing, 58(2), 548-571. https://doi.org/10.1108/ejm-12-2022-0927

• Blanchard, S. J., Noseworthy, T. J., Pancer, E., & Poole, M. (2023). Extraction of visual information to predict crowdfunding success. Production and Operations Management, 32(12), 4172-4189. https://doi.org/10.1111/poms.14083

• Pancer, E., Philp, M., Poole, M., & Noseworthy, T. J. (2022). Content Hungry: How the Nutrition of Food Media Influences Social Media Engagement. Journal of Consumer Psychology, 32(2), 336-349. https://doi.org/10.1002/jcpy.1246

• McShane, L., Pancer, E., Poole, M., & Deng, Q. (2021). Emoji, Playfulness, and Brand Engagement on Twitter. Journal of Interactive Marketing, 53, 96-110. https://doi.org/10.1016/j.intmar.2020.06.002

• Pancer, E., Chandler, V., Poole, M., & Noseworthy, T. J. (2019). How Readability Shapes Social Media Engagement. Journal of Consumer Psychology, 29(2), 262-270. https://doi.org/10.1002/jcpy.1073

• McShane, L., Pancer, E., & Poole, M. (2019). The Influence of B to B Social Media Message Features on Brand Engagement: A Fluency Perspective. Journal of Business-to-Business Marketing, 26(1), 1-18. https://doi.org/10.1080/1051712X.2019.1565132

• Pancer, E., McShane, L., & Poole, M. (2017). Schadenfreude and product failures: the role of product deservingness and product status. Journal of Marketing Management, 33(15-16), 1236-1255. https://doi.org/10.1080/0267257X.2017.1381639

• Pancer, E., & Poole, M. (2016). The popularity and virality of political social media: hashtags, mentions, and links predict likes and retweets of 2016 U.S. presidential nominees’ tweets. Social Influence, 11(4), 259-270. https://doi.org/10.1080/15534510.2016.1265582