Dr Robert Rooderkerk

Robert Rooderkerk

Associate Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

Robert Rooderkerk is Associate Professor of Operations Management at the Rotterdam School of Management. His research addresses retail operations challenges on the marketing-operations interface. He is particularly interested in research questions related to assortment, product lines, and fulfillment. He is interested in both empirical and conceptual research. His empirical work integrates insights from psychology and consumer behavior with techniques from econometrics and operations research. His conceptual work  focuses on how new technologies, data sources, advanced analytics, and business models are reshaping the global retail landscape His work has appeared in California Management Review, Customer Needs and Solutions, European Journal of Operational Research, Journal of Interactive Marketing, Journal of Marketing Research (JMR), Marketing Letters, and Marketing Science. He is a recipient of the Dutch Marketing Science award and a finalist for the Paul Green award (JMR). He serves as a reviewer for several top journals in marketing, management, operations management, and operations research. His research has been covered by national and international newspapers (Algemeen Dagblad, Laatste Nieuws, Standaard, and Volkskrant), Dutch radio (BNR and VARA Kassa Radio) and tv (Teleac Hoe?Zo!), the Dutch Consumer Reports magazine, and BBC’s Capital blog. He regularly advises companies on matters including assortment and product line optimization, marketing research, and the effective use of digital and social media. He is also a popular speaker on these topics. Between April 2009 and January 2012 he served on the academic board of the NYC based Marketing Productivity Group. His teaching interests center on (omnichannel) retail operations, the marketing-operations interface, empirical research methods, and consumer decision making. He has taught to both small and large audiences, ranging from the undergraduate to the (Exec) MBA and Ph.D. level. He is the recipient of several teaching awards. Drawing on his strong and diverse methodological background, he teaches the Research Methodology and Measurement course in the ERIM Master of Philosophy in Business Research. In addition, he serves as the coordinator of the Research Training and Bachelor Thesis course for the BA and IBA programs at the Rotterdam School of Management. Robert has held visiting positions at the Tuck School of Business at Dartmouth, UCLA Anderson School of Management and the College of Engineering at the University of Florida.

Publications

  • Academic (9)
    • Rooderkerk, R., & Lehmann, DR. (2021). Incorporating Consumers’ Product Categorizations into Shelf Layout Design. Journal of Marketing Research, 58(1), 50-73. https://doi.org/10.1177/0022243720964127

    • Gallino, S., & Rooderkerk, R. (2020). New Product Development in an Omni-Channel World. California Management Review, 63(1), 81-98. https://doi.org/10.1177/0008125620951969

    • Bijmolt, THA., Broekhuis, M., De Leeuw, S., Hirche, C., Rooderkerk, R., Sousa, R., & Zhu, SX. (2019). Challenges at the marketing–operations interface in omni-channel retail environments. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.11.034

    • Thomadsen, R., Rooderkerk, R., Amir, O., Arora, N., Bollinger, B., Hansen, K., John, L., Liu, W., Sela, A., Singh, V., Sudhir, K., & Wood, W. (2017). How context affects choice. Customer Needs and Solutions, 5, 3-14. https://doi.org/10.1007/s40547-017-0084-9

    • Rooderkerk, R., & Pauwels, KH. (2016). No Comment?! The Drivers of Reactions to Online Posts in Professional Groups. Journal of Interactive Marketing, 35, 1-15 (Lead article). https://doi.org/10.1016/j.intmar.2015.12.003

    • Rooderkerk, R., & van Heerde, HJ. (2015). Robust Optimization of the 0-1 Knapsack Problem: Balancing Risk and Return in Assortment Optimization. European Journal of Operational Research, 250(3), 842-854. https://doi.org/10.1016/j.ejor.2015.10.014

    • Rooderkerk, R., van Heerde, HJ., & Bijmolt, THA. (2013). Optimizing Retail Assortments. Marketing Science, 32(5), 699-715. https://doi.org/10.1287/mksc.2013.0800

    • Rooderkerk, R., van Heerde, HJ., & Bijmolt, THA. (2011). Incorporating Context Effects into a Choice Model. Journal of Marketing Research, 48(4), 767-780. https://doi.org/10.1509/jmkr.48.4.767?journalCode=jmkr

    • Ailawadi, K., Bradlow, ET., Draganska, M., Nijs, V., Rooderkerk, R., Sudhir, K., Wilbur, KC., & Zhang, J. (2010). Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research. Marketing Letters, 21(3), 273-285. https://doi.org/10.1007/s11002-010-9107-0

  • Academic (1)
    • Rooderkerk, R., & Kök, AG. (2019). Omnichannel Assortment Planning. In S. Gallino, & A. Moreno (Eds.), Operations in an Omnichannel World (pp. 51-86). Springer. Springer Series in Supply Chain Management Vol. 8 https://doi.org/10.1007/978-3-030-20119-7_4

Media

Media items

  • The Omnichannel Dilemma: How Retailers Can Get It Right

    The biggest word in retail right now is omnichannel, which is the seamless integration of online and offline shopping. Omnichannel creates a frictionless world for demanding consumers. But for businesses, building that omnichannel…

  • The Omnichannel Dilemma: How Retailers Can Get It Right

    The biggest word in retail right now is omnichannel, which is the seamless integration of online and offline shopping. Omnichannel creates a frictionless world for demanding consumers. But for businesses, building that omnichannel…

  • Gratis symposium "Surviving the Retail Revolution"

    The retail sector is in full swing. Consider, for example, the disappearance of V&D from the streets or the emergence of online supermarket Picnic. The jury for the MOAward award 'Insights Scientist of the year 2019' have chosen…

  • Menguasai Sebuah Dunia Bernama Facebook

    All organizations, including hospitals should have an online presence. If they do not have it yet, they are already behind, according to Robert Rooderkerk. Here several steps are presented to catch up.

  • Mastering a world called Facebook

    All organizations, including hospitals should have an online presence. If they do not have it yet, they are already behind, according to Robert Rooderkerk. Here several steps are presented to catch up.

  • How to improve engagement on LinkedIn posts

    Robert Rooderkerk and Koen Pauwels studied what induces people to post a comment in a discussion group on LinkedIn. The results show that companies trying to induce discussion should motivate highly expert authors to post well…

  • How to get better engagement on LinkedIn posts

    Robert Rooderkerk and Koen Pauwels studied what induces people to post a comment in a discussion group on LinkedIn. The results show that companies trying to induce discussion should motivate highly expert authors to post well…

  • How to get better engagement on LinkedIn posts

    Robert Rooderkerk and Koen Pauwels studied what induces people to post a comment in a discussion group on LinkedIn. The results show that companies trying to induce discussion should motivate highly expert authors to post well…

  • How to get better engagement on LinkedIn posts

    Robert Rooderkerk and Koen Pauwels studied what induces people to post a comment in a discussion group on LinkedIn. The results show that companies trying to induce discussion should motivate highly expert authors to post well…

  • How to get better engagement on LinkedIn posts

    Robert Rooderkerk and Koen Pauwels studied what induces people to post a comment in a discussion group on LinkedIn. The results show that companies trying to induce discussion should motivate highly expert authors to post well…

  • De juiste contentstrategie voor LinkedIn

    Robert Rooderkerk and Koen Pauwels studied what induces people to post a comment in a discussion group on LinkedIn. The results show that companies trying to induce discussion should motivate highly expert authors to post well…

  • Wanneer reageren mensen in discussiegroepen op LinkedIn?

    Robert Rooderkerk and Koen Pauwels studied what induces people to post a comment in a discussion group on LinkedIn. The results show that companies trying to induce discussion should motivate highly expert authors to post well…

  • Mastering a Facebook world

    All organizations, including hospitals should have an online presence. If they do not have it yet, they are already behind, according to Robert Rooderkerk. Here several steps are presented to catch up.

Discovery items

Optimising shelf layout to increase sales and customer satisfaction

Insights from experiments with supermarket shelf layouts and categorizations substantially increase expected conversions.

Seven improvements to new product development inspired by the shift to omnichannel retail

Helping companies rethink designing and executing new products in the shift towards omnichannel retail.

Omnichannel retailing: making smarter choices

Collaboration between Coolblue and RSM yielded to sophisticated assortment processes and new scientific insights in the omnichannel world.

RSM Discovery magazine 37 – out now!

Issue 37: devoted to understand the benefits of data analytics in an age where big data have become woven into the very fabric of our lives.

How to get more comments in a LinkedIn discussion

Here’s what you should and shouldn’t do to get people to contribute to LinkedIn corporate discussion groups

Courses

Advanced Statistics & Programming

  • Study year: 2021/2022, 2020/2021
  • Code: BM01BAM
  • Level: Master

Data Management & Ethics

  • Study year: 2021/2022, 2020/2021
  • Code: BM02BAM
  • Level: Master

Experimentation & Causal Inference

  • Study year: 2021/2022, 2020/2021
  • Code: BM03BAM
  • Level: Master

Management Science

  • Study year: 2021/2022, 2020/2021
  • Code: BM04BAM
  • Level: Master

Machine Learning & Learning Algorithms

  • Study year: 2021/2022, 2020/2021
  • Code: BM05BAM
  • Level: Master

Digital Transformation & Supply Chains

  • Study year: 2021/2022, 2020/2021
  • Code: BM06BAM
  • Level: Master

Marketing Models

  • Study year: 2021/2022, 2020/2021
  • Code: BM07BAM
  • Level: Master

Principles of Financial Modeling

  • Study year: 2021/2022, 2020/2021
  • Code: BM08BAM
  • Level: Master

Business Analytics Workshop

  • Study year: 2021/2022, 2020/2021
  • Code: BM09BAM
  • Level: Master

Customer Analytics

  • Study year: 2021/2022
  • Code: BM21BAM
  • Level: Master

Algorithms in Control

  • Study year: 2021/2022
  • Code: BM22BAM
  • Level: Master

Business Analytics Applications with Python

  • Study year: 2021/2022
  • Code: BM23BAM
  • Level: Master

Supply Chain Analytics

  • Study year: 2021/2022
  • Code: BM24BAM
  • Level: Master

Analyzing Digital Footprints

  • Study year: 2021/2022
  • Code: BM25BAM
  • Level: Master

FinTech: Business models and Applications

  • Study year: 2021/2022
  • Code: BM26BAM
  • Level: Master

BAM Master Thesis & Internship

  • Study year: 2021/2022
  • Code: BMMTIBAM
  • Level: Master

Research Methods and Skills

  • Study year: 2021/2022, 2020/2021
  • Code: BMRM3SCM
  • Level: Master

Past courses

Algorithms in Control

  • Study year: 2020/2021
  • Code: BM12BAM
  • ECTS: 6 Level: Master

Analyzing Digital Footprints

  • Study year: 2020/2021
  • Code: BM15BAM
  • ECTS: 6 Level: Master

BAM Master Thesis & Internship

  • Study year: 2020/2021
  • Code: BMMTBAM
  • ECTS: 16 Level: Master

BDS-Thesis

  • Study year: 2020/2021
  • Code: EBDS-THESIS

Customer Analytics

  • Study year: 2020/2021
  • Code: BM11BAM
  • ECTS: 6 Level: Master

Empirical Research Methodology and Measurement

  • Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BERMMC002
  • ECTS: 5 Level: Master, PhD

FinTech: Business models and Applications

  • Study year: 2020/2021
  • Code: BM16BAM
  • ECTS: 6 Level: Master

Job Market & Negotiation Skills

  • Study year: 2020/2021
  • Code: BM10BAM
  • ECTS: 1 Level: Master

MSc Business Analytics Management

  • Study year: 2020/2021
  • Code: BMTTBAM

Network Analytics

  • Study year: 2020/2021
  • Code: BM13BAM
  • ECTS: 6 Level: Master

Supply Chain Analytics

  • Study year: 2020/2021
  • Code: BM14BAM
  • ECTS: 6 Level: Master

Research Training & Bachelor Thesis

  • Study year: 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BAD10
  • Level: Bachelor 3, Pre-master, Pre-master, Pre-master Business Administration (English Language), Pre-master Business Administration (English Language)

Research training/bachelor thesis

  • Study year: 2019/2020
  • Code: BKBBTH-DD
  • Level: Bachelor 3, Pre-master

Research training/bachelor thesis

  • Study year: 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BKBBTH
  • Level: Bachelor 3, Pre-master

SCM Honours Programme

  • Study year: 2019/2020, 2018/2019
  • Code: BMHONSCM
  • ECTS: 8 Level: Master

Advances in SCM

  • Study year: 2017/2018
  • Code: BMHON-SCM-A
  • ECTS: 4 Level: Master

Advances in SCM

  • Study year: 2017/2018
  • Code: BMHONSCM-A
  • ECTS: 6 Level: Master

Advanced Marketing Decision Models

  • Study year: 2016/2017
  • Code: BERMASC041
  • ECTS: 7 Level: Master