I am Assistant Professor at Rotterdam School of Management. Before joining Erasmus University, I held a postdoctoral position at Boston University and I was a research affiliate at MIT.
My research develops and evaluates marketing interventions designed to stimulate societally desirable consumer behaviors. I am using mixed methods from laboratory, online experiments to analyses of secondary data with econometric and meta-analytical techniques.
Erasmus University Rotterdam RSM - Rotterdam School of Management Department of Marketing Management
E. Rousselet, B. Brial, R. Cadario & A. Béji-Bécheur (2020). Moral intensity, issue characteristics and ethical issue recognition in sales situations. Journal of Business Ethics, 163, 347-363. doi: 10.1007/s10551-018-4020-1
R. Cadario & P. Chandon (2019). Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges. Food Policy.
R. Cadario, B. Parguel & F. Benoit-Moreau (2016). Is bigger always better? The unit effect in carbon emissions information. International Journal of Research in Marketing.
R. Cadario (2016). The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants. Social Science & Medicine.
R. Cadario (2015). The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic. Marketing Letters.