Dr Romain Cadario

Romain Cadario

Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam


I am Assistant Professor at Rotterdam School of Management. Before joining Erasmus University, I held a postdoctoral position at Boston University and I was a research affiliate at MIT.


My research develops and evaluates marketing interventions designed to stimulate societally desirable consumer behaviors. I am using mixed methods from laboratory, online experiments to analyses of secondary data with econometric and meta-analytical techniques. 


  • Academic (9)
    • Cadario, R. R., & Morewedge, C. (2022). Why Do People Eat the Same Breakfast Every Day? Goals and Circadian Rhythms of Variety Seeking in Meals. Appetite, 168, [105716]. https://doi.org/10.1016/j.appet.2021.105716

    • Cadario, R. R., Longoni, C., & Morewedge, C. (2021). Understanding, explaining, and utilizing medical artificial intelligence. Nature Human Behaviour. https://doi.org/10.1038/s41562-021-01146-0

    • Holden, S., Zlatevska, N., Parkinson, J., Cadario, R., Dubelaar, C., Lei, J., Moore, E., Sayarh, N., Van Kerckhove, A., & Werle, C. (2021). Unpalatable food for thought: let marketing research guide effective public obesity interventions. Obesity Reviews, 22(2), [e13141]. https://doi.org/10.1111/obr.13141

    • Cadario, R., & Chandon, P. (2020). Which healthy eating nudges work best? A meta-analysis of field experiments. Marketing Science, 39(3), 459-665. https://doi.org/10.1287/mksc.2018.1128

    • Rousselet, E., Brial, B., Cadario, R., & Béji-Bécheur, A. (2020). Moral intensity, issue characteristics and ethical issue recognition in sales situations. Journal of Business Ethics, 163, 347-363. https://doi.org/10.1007/s10551-018-4020-1

    • Cadario, R., & Chandon, P. (2019). Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges. Food Policy.

    • Cadario, R., Parguel, B., & Benoit-Moreau, F. (2016). Is bigger always better? The unit effect in carbon emissions information. International Journal of Research in Marketing.

    • Cadario, R. (2016). The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants. Social Science & Medicine.

    • Cadario, R. (2015). The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic. Marketing Letters.

  • Popular (1)


Media item

  • AI is not a bad doctor – if you trust it

    Dr. Romain Cadario, assistant professor at RSM, Erasmus University, illustrated in his new study that patients mistrust the use of artificial intelligence tools in healthcare - and points to lack of transparency as the cause.


Current Topics in Marketing Research

  • Study year: 2021/2022
  • Code: BERMASC040
  • ECTS: 5 Level: Master, PhD


  • Study year: 2021/2022, 2020/2021
  • Code: BK2103
  • Level: Bachelor 2, Pre-master

Consumer Marketing Research

  • Study year: 2021/2022
  • Code: BM02MM
  • Level: ERIM, Exchange, IM/CEMS, Master

Research Project

  • Study year: 2021/2022, 2020/2021
  • Code: BT2103
  • Level: Bachelor 2, Bachelor 3, Pre-master

Past courses

International Marketing Research

  • Study year: 2020/2021, 2019/2020
  • Code: BAB011
  • Level: Bachelor 2, Bachelor 2, Pre-master, Pre-master

Applied Business Methods

  • Study year: 2019/2020
  • Code: BAB08
  • Level: Bachelor 2, Bachelor 2, Pre-master

Statistical methods & techniques case

  • Study year: 2019/2020
  • Code: BKB0019C
  • Level: Bachelor 2, Pre-master

Statistical methods & techniques examination

  • Study year: 2019/2020
  • Code: BKB0019T
  • Level: Bachelor 2, Pre-master