Dr Romain Cadario


Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam


I am Assistant Professor at Rotterdam School of Management. Before joining Erasmus University, I held a postdoctoral position at Boston University and I was a research affiliate at MIT.

My research develops and evaluates marketing interventions designed to stimulate societally desirable consumer behaviors. I am using mixed methods from laboratory, online experiments to analyses of secondary data with econometric and meta-analytical techniques. 

Professional experience

Assistant Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management


Key Publications

Scholarly Publications (7)

  • S. Holden, N. Zlatevska, J. Parkinson, R. Cadario, C. Dubelaar, J. Lei, E. Moore, N. Sayarh, A. Van Kerckhove & C. Werle (2021). Unpalatable food for thought: let marketing research guide effective public obesity interventions. Obesity Reviews, 22 (2):e13141. doi: 10.1111/obr.13141
  • R. Cadario & P. Chandon (2020). Which healthy eating nudges work best? A meta-analysis of field experiments. Marketing Science, 39 (3), 459-665. doi: 10.1287/mksc.2018.1128
  • E. Rousselet, B. Brial, R. Cadario & A. Béji-Bécheur (2020). Moral intensity, issue characteristics and ethical issue recognition in sales situations. Journal of Business Ethics, 163, 347-363. doi: 10.1007/s10551-018-4020-1
  • R. Cadario & P. Chandon (2019). Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges. Food Policy.
  • R. Cadario, B. Parguel & F. Benoit-Moreau (2016). Is bigger always better? The unit effect in carbon emissions information. International Journal of Research in Marketing.
  • R. Cadario (2016). The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants. Social Science & Medicine.
  • R. Cadario (2015). The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic. Marketing Letters.


International Marketing Research

  • Study year: 2020/2021, 2019/2020
  • Code: BAB011
  • Level: Bachelor 2, Bachelor 2, Pre-master


  • Study year: 2020/2021
  • Code: BK2103
  • Level: Bachelor 2, Pre-master

Research Project

  • Study year: 2020/2021
  • Code: BT2103
  • Level: Bachelor 2, Bachelor 3, Pre-master

Past courses

Applied Business Methods

  • Study year: 2019/2020
  • Code: BAB08
  • Level: Bachelor 2, Bachelor 2, Pre-master

Statistical methods & techniques case

  • Study year: 2019/2020
  • Code: BKB0019C
  • Level: Bachelor 2, Pre-master

Statistical methods & techniques examination

  • Study year: 2019/2020
  • Code: BKB0019T
  • Level: Bachelor 2, Pre-master