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I am Assistant Professor at Rotterdam School of Management. Before joining Erasmus University, I held a postdoctoral position at Boston University and I was a research affiliate at MIT.

My research has been published in leading journals in multidisciplinary science (PNAS, Nature Human Behavior) and in marketing (Marketing Science, JAMS, IJRM).

Research interests: health and sustainable decision making; behavioral interventions and choice architecture; psychology of artificial intelligence.


Academic (12)
  • Celiktutan, B., Cadario, R., & Morewedge, C. K. (2024). People see more of their biases in algorithms. Proceedings of the National Academy of Sciences of the United States of America, 121(16), e2317602121. Article e2317602121.

  • Lembregts, C., & Cadario, R. (Accepted/In press). Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors. International Journal of Research in Marketing.

  • Chandon, P., & Cadario, R. (2023). Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France. Journal of the Academy of Marketing Science, 51(1), 153-173.

  • Cadario, R., & Morewedge, C. (2022). Why Do People Eat the Same Breakfast Every Day? Goals and Circadian Rhythms of Variety Seeking in Meals. Appetite, 168, Article 105716.

  • Cadario, R., Longoni, C., & Morewedge, C. K. (2021). Understanding, explaining, and utilizing medical artificial intelligence. Nature Human Behaviour, 5(12), 1636-1642.

  • Holden, S., Zlatevska, N., Parkinson, J., Cadario, R., Dubelaar, C., Lei, J., Moore, E., Sayarh, N., Van Kerckhove, A., & Werle, C. (2021). Unpalatable food for thought: let marketing research guide effective public obesity interventions. Obesity Reviews, 22(2), Article e13141.

  • Cadario, R., & Chandon, P. (2020). Which healthy eating nudges work best? A meta-analysis of field experiments. Marketing Science, 39(3), 459-665.

  • Rousselet, E., Brial, B., Cadario, R., & Béji-Bécheur, A. (2020). Moral intensity, issue characteristics and ethical issue recognition in sales situations. Journal of Business Ethics, 163, 347-363.

  • Cadario, R., & Chandon, P. (2019). Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges. Food Policy.

  • Cadario, R., Parguel, B., & Benoit-Moreau, F. (2016). Is bigger always better? The unit effect in carbon emissions information. International Journal of Research in Marketing.

  • Cadario, R. (2016). The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants. Social Science & Medicine.

  • Cadario, R. (2015). The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic. Marketing Letters.

Popular (1)

Popular (1)
  • Shachar, C., Cadario, R., Cohen, I. G., & Morewedge, C. K. (2023). HIPAA is a misunderstood and inadequate tool for protecting medical data. Nature Medicine, 29(8), 1900-1902.


Current Topics in Marketing Research

  • Study year: 2023/2024, 2022/2023, 2021/2022
  • Code: BERMASC040
  • ECTS: 5 Level: PhD

Consumer Marketing Research

  • Study year: 2023/2024, 2022/2023, 2021/2022
  • Code: BM02MM
  • Level: ERIM, Exchange, IM/CEMS, Master

Research Project

  • Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021
  • Code: BT2103
  • Level: Bachelor 2, Bachelor 3, Pre-master

Past courses


  • Study year: 2022/2023, 2021/2022, 2020/2021
  • Code: BK2103
  • Level: Bachelor 2, Pre-master

International Marketing Research

  • Study year: 2020/2021, 2019/2020
  • Code: BAB011
  • Level: Bachelor 2, Bachelor 2

Applied Business Methods

  • Study year: 2019/2020
  • Code: BAB08
  • Level: Bachelor 2, Bachelor 2, Pre-master

Statistical methods & techniques case

  • Study year: 2019/2020
  • Code: BKB0019C
  • Level: Bachelor 2, Pre-master

Statistical methods & techniques examination

  • Study year: 2019/2020
  • Code: BKB0019T
  • Level: Bachelor 2, Pre-master

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