dr. R. (Romain) Cadario

Academic (14)

• Cadario, R., Zimmermann, J., & Van den Bergh, B. (Accepted/In press). Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion. Journal of Marketing. https://doi.org/10.1177/00222429251323885

• Cadario, R., Li, Y., & Klesse, A. K. (Accepted/In press). Bridging the Knowledge Gap: Mapping Carbon Emissions to Food Items Facilitates Choices of Plant-Based over Animal-Based Items. Appetite, 208, Article 107910. https://doi.org/10.1016/j.appet.2025.107910

• Lembregts, C., & Cadario, R. (2024). Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors. International Journal of Research in Marketing, 41(3), 513-528. https://doi.org/10.1016/j.ijresmar.2024.04.001

• Celiktutan, B., Cadario, R., & Morewedge, C. K. (2024). People see more of their biases in algorithms. Proceedings of the National Academy of Sciences of the United States of America, 121(16), e2317602121. Article e2317602121. https://doi.org/10.1073/pnas.2317602121

• Chandon, P., & Cadario, R. (2023). Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France. Journal of the Academy of Marketing Science, 51(1), 153-173. https://doi.org/10.1007/s11747-022-00885-4

• Cadario, R., & Morewedge, C. (2022). Why Do People Eat the Same Breakfast Every Day? Goals and Circadian Rhythms of Variety Seeking in Meals. Appetite, 168, Article 105716. https://doi.org/10.1016/j.appet.2021.105716

• Cadario, R., Longoni, C., & Morewedge, C. K. (2021). Understanding, explaining, and utilizing medical artificial intelligence. Nature Human Behaviour, 5(12), 1636-1642. https://doi.org/10.1038/s41562-021-01146-0

• Holden, S., Zlatevska, N., Parkinson, J., Cadario, R., Dubelaar, C., Lei, J., Moore, E., Sayarh, N., Van Kerckhove, A., & Werle, C. (2021). Unpalatable food for thought: let marketing research guide effective public obesity interventions. Obesity Reviews, 22(2), Article e13141. https://doi.org/10.1111/obr.13141

• Cadario, R., & Chandon, P. (2020). Which healthy eating nudges work best? A meta-analysis of field experiments. Marketing Science, 39(3), 459-665. https://doi.org/10.1287/mksc.2018.1128

• Rousselet, E., Brial, B., Cadario, R., & Béji-Bécheur, A. (2020). Moral intensity, issue characteristics and ethical issue recognition in sales situations. Journal of Business Ethics, 163, 347-363. https://doi.org/10.1007/s10551-018-4020-1

• Cadario, R., & Chandon, P. (2019). Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges. Food Policy.

• Cadario, R., Parguel, B., & Benoit-Moreau, F. (2016). Is bigger always better? The unit effect in carbon emissions information. International Journal of Research in Marketing.

• Cadario, R. (2016). The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants. Social Science & Medicine.

• Cadario, R. (2015). The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic. Marketing Letters.

Popular (1)

• Longoni, C., Cadario, R., & Morewedge, C. (2021). For Patients to Trust Medical AI, They Need to Understand It. Harvard Business Review (digital). https://hbr.org/2021/09/for-patients-to-trust-medical-ai-they-need-to-understand-it?ab=hero-subleft-2

Popular (1)

• Shachar, C., Cadario, R., Cohen, I. G., & Morewedge, C. K. (2023). HIPAA is a misunderstood and inadequate tool for protecting medical data. Nature Medicine, 29(8), 1900-1902. https://doi.org/10.1038/s41591-023-02355-y