Dr. S (Sebastian) Gabel

Academic (5)

• Lemmens, A., Roos, J., Gabel, S., Ascarza, E., Bruno, H., Gordon, B., Israeli, A., McDonnell Feit, E., Mela, C., & Netzer, O. (2025). Personalization and Targeting: how to experiment, learn & optimize. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2025.07.004

• Gabel, S., Molitor, D., & Spann, M. (2024). The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment. Marketing Science, 43(4), 723-733. https://doi.org/10.1287/mksc.2023.0019

• Gabel, S., & Guhl, D. (2022). Comparing the Effectiveness of Rewards and Individually Targeted Coupons in Loyalty Programs. Journal of Retailing, 98(3), 395-411. https://doi.org//10.1016/j.jretai.2021.08.001

• Gabel, S., & Timoshenko, A. (2022). Product Choice with Large Assortments: A Scalable Deep-Learning Model. Management Science, 68(3), 1808-1827. https://doi.org/10.1287/mnsc.2021.3969

• Gabel, S., Guhl, D., & Klapper, D. (2019). P2V-MAP: Mapping Market Structures for Large Retail Assortments. Journal of Marketing Research, 56(4), 557-580. https://doi.org/10.1177/0022243719833631

Professional (1)

• Gabel, S., Simester, D., & Timoshenko, A. (2024). How Retailers Became Ad Platforms. Harvard Business Review (digital). https://hbr.org/2024/06/how-retailers-became-ad-platforms

Academic (1)

• Schrage, R., Kenning, P., Guhl, D., & Gabel, S. (2021). Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust. In International Conference on Information Systems, ICIS 2020 - Making Digital Inclusive: Blending the Local and the Global, Hyderabad, India, December 13-16, 2020 Article 1900 Association for Information Systems. https://aisel.aisnet.org/icis2020/implement_adopt/implement_adopt/7