Prof.dr. S.T.L.R. (Steven) Sweldens

Academic (7)

• Hütter, M., & Sweldens, S. (2013). I… Must… Resist: On the (Un)Controllability of Evaluative Conditioning. 285-286.

• Sweldens, S., Puntoni, S., Kruger, J., & Vissers, M. (2012). The Bias in the Bias: Socially Desirable Responding in Comparative Optimism.

• Zhang, K., Sweldens, S., & Wadhwa, M. (2012). When Temptations Collide: More Temptations Are Less Desired. 250-252.

• Sweldens, S., Osselaer, S., & Janiszewski, C. (2009). Evaluative Conditioning 2.0: Direct and Indirect Attachment of Affect to Brands. 676-677.

• Sweldens, S., Puntoni, S., & Tavassoli, NT. (2009). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. 667.

• de Langhe, B., Sweldens, S., Osselaer, S., & Tuk, M. (2009). The Emotional Information Processing System is Risk Averse: Ego-Depletion and Investment Behavior. 604-605.

• Sweldens, S., Puntoni, S., & Tavassoli, NT. (2007). At Your Own Risk: The Influence of Self-Identity on Perceived Vulnerability to Identity-Specific Risks. 230-231.

Academic (16)

• du Plessis, C., D'Hooge, S., & Sweldens, S. (Accepted/In press). The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes. Journal of Consumer Research. https://www.researchgate.net/publication/373256019_The_Science_of_Creating_Brand_Associations_A_Continuous_Trinity_Model_Linking_Brand_Associations_to_Learning_Processes

• Brendl, M. C., & Sweldens, S. (Accepted/In press). Defining the Stimulus in S–R Interventions: On the Need to Embrace Theory and Organism in S–O–R. Consumer Psychology Review. https://www.researchgate.net/publication/374743232_Defining_the_Stimulus_in_S-R_Interventions_On_the_Need_to_Embrace_Theory_and_Organism_in_S-O-R

• Gai, J., Tuk, M., & Sweldens, S. (2022). Light or Regular, Now or Later: The Impact of Advance Ordering and Restrained Eating on Choices and Consumption of Light and Regular Vice Food. Journal of the Association for Consumer Research, 7(4), 492-500. https://doi.org/10.1086/720446

• Hütter, M., & Sweldens, S. (2018). Dissociating controllable and uncontrollable effects of affective stimuli on attitutes and consumption. Journal of Consumer Research, 45(2), 320-349. https://doi.org/10.1093/jcr/ucx124

• Sweldens, S., Tuk, M., & Hütter, M. (2017). How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman. Journal of Consumer Research, 44(2), 266-275. https://doi.org/10.1093/jcr/ucx044

• Kim, J. C., Sweldens, S., & Hütter, M. (2016). The Symmetric Nature of Evaluative Memory Associations: Equal Effectiveness of Forward versus Backward Evaluative Conditioning. Social Psychological and Personality Science, 7(1), 61-68. https://doi.org/10.1177/1948550615599237

• Tuk, M., Zhang, K., & Sweldens, S. (2015). The propagation of self-control: Self-control in one domain simultaneously improves self-control in other domains. Journal of Experimental Psychology-General, 144(3), 639-654. https://doi.org/10.1037/xge0000065

• Sweldens, S., Corneille, O., & Yzerbyt, V. (2014). The Role of Awareness in Attitude Formation Through Evaluative Conditioning. Personality and Social Psychology Review, 18(2), 187-209. https://doi.org/10.1177/1088868314527832

• Sweldens, S., Puntoni, S., Paolacci, G., & Vissers, M. (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124(2), 229-244. https://doi.org/10.1016/j.obhdp.2014.03.007

• Hütter, M., & Sweldens, S. (2013). Implicit misattribution of evaluative responses: Contingency-unaware evaluative conditioning requires simultaneous stimulus presentations. Journal of Experimental Psychology-General, 142(3), 638-643. https://doi.org/10.1037/a0029989

• Tuk, M., Zhang, K., & Sweldens, S. (2013). Self-Control Spillover: Impulse Inhibition Facilitates Simultaneous Self-Control in Unrelated Domains. Advances in Consumer Research, 40, 858-859.

• Zhang, K., Sweldens, S., & Wadhwa, M. (2013). Negative Scope Sensitivity: The Collapse of Feeling-Based Valuation for Multiple Desirable Objects. Advances in Consumer Research, 40, 909-910.

• Hütter, M., Sweldens, S., Stahl, C., Unkelbach, C., & Klauer, KC. (2012). Dissociating contingency awareness and conditioned attitudes: Evidence of contingency-unaware evaluative conditioning. Journal of Experimental Psychology-General, 141(3), 539-557. https://doi.org/10.1037/a0026477

• Puntoni, S., Sweldens, S., & Tavassoli, NT. (2011). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48(3), 413-424. https://doi.org/10.1509/jmkr.48.3.413

• Sweldens, S., Osselaer, S., & Janiszewski, C. (2010). Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes. Journal of Consumer Research, 37(3), 473-489. https://doi.org/10.1086/653656

• Sweldens, S., & Osselaer, S. (2010). Evaluatieve conditionering 2.0: directe versus indirecte transfer van gevoel naar merken. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2010(3), 43-59.

Professional (1)

• Puntoni, S., Sweldens, S., & Tavassoli, NT. (2011). Gender identity and breast cancer campaigns. RSM Insight, 7(3), 4-6. http://hdl.handle.net/1765/40036

Academic (1)

• Sweldens, S., Lerouge, D., Dewitte, S., Verlegh, PWJ., & Warlop, L. (2004). Perceived Uniqueness as a moderator for Reciprocity.

Academic (1)

• Hütter, M., & Sweldens, S. (2013). On the Automatic Effects of Advertising: The Uncontrollability of Evaluative Conditioning Effects. In Advances in Consumer Research (Vol. 41, pp. 66)

Internal (1)

• Sweldens, S. (2009). Evaluative conditioning 2.0. Direct versus associative transfer of affect to brands. [Doctoral Thesis, Erasmus University Rotterdam]. Erasmus University Rotterdam (EUR).

Popular (1)

• Sweldens, S. (2018). Puppets on a String : Studying Conscious and Unconscious Processes in Consumer Research. Erasmus Research Institute of Management (ERIM). Inaugural Addresses Research in Management Series http://hdl.handle.net/1765/106425