Willem Koolhaas, MScBA
Head of International Relations and Director of Marketing & Communications, Rotterdam School of Management, Erasmus University (RSM)
Willem Koolhaas is an international senior management professional with extensive experience in higher education, fast-moving consumer goods (FMCG), and the not-for-profit sector. He is experienced in international relations, branding, marketing, communications and change management.
As head of International Relations at RSM, Willem is responsible for international policy and institutional partnerships. As director of Marketing & Communications, he leads several teams. His earlier roles include senior marketing positions in the fast-moving consumer goods (FMCG) sector, consultancy and interim management assignments (public and private), and a governance role at the American International School of Rotterdam, now known as the Nord Anglia International School Rotterdam.
Professional biography
Willem has completed a post-academic programme in Interim Management at Nyenrode Business University and has pursued further education in financial management, leadership, human resources (HR) and cross-cultural management.
He began his career at Procter & Gamble Benelux before moving to United Biscuits, where he held marketing leadership roles in the Netherlands and in the UK. In subsequent roles, he worked with organisations including Volkswagen, Hewlett Packard, and the Security Region Rotterdam-Rijnmond. Willem is active in governance and community service through Lions Netherlands.
