Publications
Article (2)
Academic (1)
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Zhang, Y., Tuk, M., & Klesse, A. K. (2024). Giving AI a Human Touch: Highlighting Human Input Increases the Perceived Helpfulness of Advice From AI Coaches. Journal of the Association for Consumer Research, 9(3), 344-356. https://doi.org/10.1086/730710
Professional (1)
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Acar, O. A., Klesse, A. K., Tuk, M., & Zhang, Y. (2025). Consumers Don’t Want AI to Seem Human. Harvard Business Review. https://hbr.org/2025/01/research-consumers-dont-want-ai-to-seem-human
Chapter (1)
Academic (1)
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Klesse, A. K., Zhang, Y., & Tuk, M. (2024). Algorithm Aversion. In Elgar Encyclopedia of Consumer Behavior (pp. 5-8). Edward Elgar Publishing. https://doi.org/10.4337/9781803926278.ch02
