Zike Cao is an Assistant Professor in Business Information Management (BIM) at the Department of Technology and Operations Management at Rotterdam School of Management of the Erasmus University. He joined RSM on August 2016.
Zike holds a Ph.D. in Information Systems from Hong Kong University of Science and Technology (2016) and a BSc in Information Systems and Information Management from Zhejiang University (2011).
Zike's current research areas include:
His work has been published in well-reputed peer-reviewed journals including Information Systems Research and Decision Support Systems. He has also presented his work in leading Information Systems conferences including the Workshop on Information Systems and Economics (WISE) and the Conference on Information Systems and Technology (CIST).
Erasmus University Rotterdam RSM - Rotterdam School of Management Department of Technology and Operations Management
Q.Z. Wang, S. Yang, M. Liu, Z. Cao & Q.G. Ma (2014). An Eye-Tracking Study of Website Complexity from Cognitive Load Perspective. Decision Support Systems, 62 (June), 1-10. doi: https://doi.org/10.1016/j.dss.2014.02.007