Dr Zike Cao

Zike Cao

Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

Zike Cao is an Assistant Professor in Business Information Management (BIM) at the Department of Technology and Operations Management at Rotterdam School of Management of the Erasmus University. He joined RSM on August 2016.

Zike holds a Ph.D. in Information Systems from Hong Kong University of Science and Technology (2016) and a BSc in Information Systems and Information Management from Zhejiang University (2011).

Zike's current research areas include:

  • Online Privacy
  • Online Marketing
  • Social Media
  • User-Generated Content
  • Digital Piracy

His work has been published in well-reputed peer-reviewed journals including Information Systems Research and Decision Support Systems. He has also presented his work in leading Information Systems conferences including the Workshop on Information Systems and Economics (WISE) and the Conference on Information Systems and Technology (CIST).

Professional experience

Assistant Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Technology and Operations Management

Publications

Scholarly Publications (3)

Media

Media items

  • Gry z Denuvo są niżej oceniane – recenzje często nie zostawiają suchej nitki

    An article that mentions the study of Zike Cao, Assisstent Profesor at the Department of Technology and Operations Management at RSM His study suggested that Denuvo's games, which include an anti-tamper technology and digital...

  • Pirates Punish Denuvo-Protected Games With Poor Ratings

    Zike Cao's recent paper titled “Revenge after ‘Freebies’ Are Gone? Effects of Curbing Piracy on Online User Ratings” was mentioned in an article. He researched the effect of Denuvo protection on user comments posted on the review...

  • ‘Hoge online korting jaagt potentiële klanten weg’

    Research conducted by Zike Cao has shown that a too high online discount may discourage potential customers. Additionally, posting positive reviews on Facebook or Yelp has a counterproductive effect. His research was featured in...

  • ‘Zeer hoge korting werkt averechts’

    Research conducted by Zike Cao has shown that a too high online discount may discourage potential customers. Additionally, posting positive reviews on Facebook or Yelp has a counterproductive effect. His research was featured in...

  • 'Hoge kortingen werken online averechts'

    Research conducted by Zike Cao has shown that a too high online discount may discourage potential customers. Additionally, posting positive reviews on Facebook or Yelp has a counterproductive effect. His research was featured in...

  • Big discounts on Groupon actually damage sales

    Research done by Zike Cao, Assistant Professor at the Department of Technology and Operations Management at RSM has been mentioned in an article. The article discusses his research done on large Groupon sales, and found that large...

Courses

Applied Business Methods

  • Study year: 2018/2019, 2017/2018, 2016/2017
  • Code: BAB08
  • ECTS: 6 Level: Bachelor 2, Bachelor 2, Pre-master

BIM Research Methods I

  • Study year: 2018/2019
  • Code: BM05BIM
  • ECTS: 2 Level: Master

Information strategy

  • Study year: 2018/2019
  • Code: BM16MIM
  • ECTS: 2 Level: Master

Big Data and Business Analytics

  • Study year: 2018/2019, 2017/2018, 2016/2017
  • Code: BMME012
  • ECTS: 6 Level: Master

BIM Master Thesis

  • Study year: 2018/2019
  • Code: BMMTBIM
  • ECTS: 16