Dr Zike Cao

Zike Cao

Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam


Zike Cao is an Assistant Professor in Business Information Management (BIM) at the Department of Technology and Operations Management at Rotterdam School of Management of the Erasmus University. He joined RSM on August 2016.

Zike holds a Ph.D. in Information Systems from Hong Kong University of Science and Technology (2016) and a BSc in Information Systems and Information Management from Zhejiang University (2011).

Zike's current research areas include:

  • Online Privacy
  • Online Marketing
  • Social Media
  • User-Generated Content
  • Digital Piracy

His work has been published in well-reputed peer-reviewed journals including Information Systems Research and Decision Support Systems. He has also presented his work in leading Information Systems conferences including the Workshop on Information Systems and Economics (WISE) and the Conference on Information Systems and Technology (CIST).

Professional experience

Assistant Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Technology and Operations Management


Scholarly Publications (3)

Work in Progress (6)

  • Z. Yi, Z. Cao & K.L. Cheung (2018). Digital Piracy and Quality Disclosure. Under review.
  • Z. Cao (2018). Revenge after "Freebies" Are Gone? Effects of Curbing Piracy on Online User Ratings. Under review.
  • Z. Cao, J. Chu, K.L. Hui & H. Xu (2018). Pay-for-Performance Advertising and Price Promotion on Online Consumer-to-Consumer Trading Platforms. Under review.
  • Z. Cao & R. Belo (2018). Effects of Disclosing Sponsorship on User Engagement in Social Media. Work in progress.
  • Z. Cao, T. Li & P.A. Pavlou (2018). Social Influence in Purchasing Daily Deals: The Moderating Role of Product Characteristics. Work in progress.
  • Z. Cao (2018). The Value of Consumer Co-creation: Evidence from User-Generated Content in Video Game Markets. Work in progress.


Applied Business Methods

  • Study year: 2018/2019, 2017/2018, 2016/2017
  • Code: BAB08
  • ECTS: 6 Level: Bachelor 2, Bachelor 2, Pre-master

Information strategy

  • Study year: 2018/2019
  • Code: BM16MIM
  • ECTS: 2 Level: Master

Big Data and Business Analytics

  • Study year: 2018/2019, 2017/2018, 2016/2017
  • Code: BMME012
  • ECTS: 6 Level: Master