Dr Zike Cao

Zike Cao

Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam


Zike Cao is an Assistant Professor in Business Information Management (BIM) at the Department of Technology and Operations Management at Rotterdam School of Management of the Erasmus University. He joined RSM on August 2016.

Zike holds a Ph.D. in Information Systems from Hong Kong University of Science and Technology (2016) and a BSc in Information Systems and Information Management from Zhejiang University (2011).

Zike's current research areas include:

  • Online Privacy
  • Online Marketing
  • Social Media
  • User-Generated Content
  • Digital Piracy

His work has been published in well-reputed peer-reviewed journals including Information Systems Research and Decision Support Systems. He has also presented his work in leading Information Systems conferences including the Workshop on Information Systems and Economics (WISE) and the Conference on Information Systems and Technology (CIST).

Professional experience

Assistant Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Technology and Operations Management


Scholarly Publications (3)


Applied Business Methods

  • Study year: 2018/2019, 2017/2018, 2016/2017
  • Code: BAB08
  • ECTS: 6 Level: Bachelor 2, Bachelor 2, Pre-master

Information strategy

  • Study year: 2018/2019
  • Code: BM16MIM
  • ECTS: 2 Level: Master

Big Data and Business Analytics

  • Study year: 2018/2019, 2017/2018, 2016/2017
  • Code: BMME012
  • ECTS: 6 Level: Master