Sustainable business models

Sustainable business models

In the context of the NWO – Groene Zaak program ‘Sustainable Business Models’, the PrC, together with several other organizations, executes an action research project called: ‘Managing the transition to sustainable business models: the role of leadership and measuring shared value creation’.

The main aim of the research project has been to consider the transition process that enhances organisations – either as implementers themselves or as advisors – to create shared value. One of the initial findings was that companies need and want to become more sustainable. There are, however, often conflicting goals and societal expectations. This often creates an implementation gap: to translate the business case for sustainability into a sustainable business model. Therefore, together with DuurzaamBedrijfsleven, we have developed and validated the Better Business Scan. This online tool provides entrepreneurs – in less than 15 minutes - with direct insights into their sustainability ambition and position, as well as concrete advice on how to improve their strategy. Within the first year, more than 1000 entrepreneurs, of more than 500 companies, in the Netherlands, have used the tool. After this initial phase, we are currently further developing the Better Business Scan. This includes, among others, providing more in-depth advice based on the aggregated results of multiple employees within a company, giving workshops, and incorporating specific themes such as the Sustainable Development Goals in the Better Business Scan.

The results of the Better Business Scan are also used for research purposes. The preliminary findings are published in a series of articles (Dutch only). This is the first: