Brand personality master thesis wins international award for RSM alumna

Alumna Sophia Blichfeldt, who graduated from MSc Marketing Management at Rotterdam School of Management, Erasmus University (RSM) cum laude in 2013, has won the award for Best Master Thesis in the Digital Communications Awards 2015. Sophia’s win was announced at the awards in Berlin in September.

Sophia’s thesis, The effect of Brand Personality on Consumer Engagement on Facebook and Twitter was shortlisted back in August; hers was one of two out of the three shortlisted theses from RSM alumni. Winners were chosen after shortlisted entrants in 34 categories had presented their projects to a jury, and Sophia was presented with her award at the Digital Communication Awards gala ceremony on September 25, 2015 in Berlin.

"Receiving this award has been surreal and simply amazing! I am so happy and thankful to RSM, [Dr] Jason Roos and my wonderful brother, Sebastian Blichfeldt, whose support and guidance made it all possible," said Sophia, who now works for L’Oréal in Copenhagen.

There were two runners up; fellow RSM alumna Paola Ivanova, who completed RSM’s MSc in Marketing Management programme in 2014, also cum laude, and now works as an associate project manager at H. J. Heinz Company, with her thesis titled LinkedIn advertising: in search of quality leads; and Anne Ihle of Universität Leipzig, with her master thesis, Thought leadership strategies in the PR industry - A conceptual framework and empirical benchmark.

The Digital Communication Awards

The Digital Communication Awards honour outstanding achievements, professional campaigning and strategic thinking in international online communications in 34 categories, including social media platforms, corporate films, microsites, best master thesis, viral communication, intranet, and content marketing. Only three applications are shortlisted for each category.

More information

Rotterdam School of Management, Erasmus University (RSM) is a top-tier European business school and ranked among the top three for research. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future thanks to a first-class range of bachelor, master, MBA, PhD and executive programmes. RSM also has an office in Taipei, Taiwan.

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