Expectations of communication teams are growing. Alongside reputation and stakeholder engagement, communication professionals are increasingly expected to advise leaders, anticipate risks and contribute to organisational priorities. This becomes especially important during major change, the introduction of a new strategy or when organisations face complex communication issues.
“It is easy to say that communication should be more strategic. The real question is whether communication professionals have the insights and tools to connect what they do to the organisation’s goals, its stakeholders and the value it needs to create.”
Prof. Joep Cornelissen
Professor of Corporate Communication and Management
Connect communication more closely to organisational goals, management priorities and decision-making.
Strengthen your approach to reputation management, crisis communication, stakeholder trust and media relations.
Support organisational change, leadership communication, purpose and employee engagement.
Explore what digital communication, AI, emerging technologies and changing stakeholder expectations mean for your organisation.
Every programme starts with your organisation’s context rather than a fixed curriculum.
Throughout the programme, academic insight is combined with practical application and learning across roles, teams and departments.
We explore your strategic objectives, current challenges and learning needs, and agree clear outcomes for the programme.
We create a tailored programme combining relevant expertise, cases, workshops and peer exchange in a format that fits your team and schedule.
Participants work on real organisational questions. We review the outcomes and use feedback to strengthen the programme where needed.
Your programme draws on RSM’s network of academics and experienced practitioners. Faculty is selected according to the topics and challenges most relevant to your organisation.
Paul Argenti is Professor of Corporate Communication at the Tuck School of Business at Dartmouth. His work connects corporate communication with strategy, leadership, reputation and corporate responsibility. He has advised and taught executives across a wide range of international organisations and is a long-standing contributor to RSM’s corporate communication education.
Rebecca Hewett is an associate professor of HRM at RSM. Her research focuses on how people management can best be implemented to enhance performance and well-being. Her PhD was on workplace rewards and motivation at Royal Holloway, University of London. Before that she worked as an HR professional for 10 years, including as head of HR operations for the UK’s communications regulator.
Florian Madertoner researches capital structure theory, behavioural finance, fraud, and the history of finance. Florian teaches banking, finance and business and a minor in several of RSM’s bachelor, master and executive programmes. He received the "Professor of the Year Award" three years in a row for his undergraduate course on corporate finance. He also worked in banking and forensic auditing for 10 years.
Rita Men is Professor of Public Relations and Director of Internal Communication Research at the University of Florida. Her expertise includes employee communication, leadership communication, employee engagement and the impact of emerging technologies on workplace communication. Her work explores how organisations can strengthen relationships with employees and improve internal communication.
Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University. His research focuses on strategic communication, communication management, value creation, measurement and the development of the communication function. He teaches executive courses at RSM and works closely with communication leaders and organisations across Europe.
A leading energy company combined strategic communication, reputation management and media relations, with practical assignments designed for direct application at work.
A leading railway company helped its communication professionals build their understanding of finance and develop a stronger shared language with finance colleagues for annual reporting.
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