Faculty and professionals involved in the MCC programme

Masterclasses are taught by world-class academics who have contributed to the field of corporate communication throughout their careers. They are from RSM and other top business schools around the world. You will also learn from business practitioners from a range of organisations who share their experience and practical knowledge, and from your peers who have diverse problem-solving approaches and stories.

Prof. Joep Cornelissen

Joep Cornelissen is Academic Director of the MCC programme and Professor of Corporate Communication & Management at RSM.

Prof. Jaap Boonstra

Jaap Boonstra is a professor of Organisational Dynamics at Esade Business School in Barcelona (Spain). He published several books and more than two hundred articles on technological and organisational innovation and management of organisational change.

Dr Michael Etter

Michael Etter is Senior Lecturer in Entrepreneurship and Digitization at King's Business School, King's College London.

Prof. Pursey Heugens

Pursey Heugens is a Professor of Organisation Theory, Development and Change at RSM. He has won numerous awards for his research and teaching.

Dr Mark Lee Hunter

Mark Lee Hunter is based at INSEAD and a highly accomplished author, scholar, and investigative journalist with a doctorate in communication. 

Prof. Gui Liberali

Gui Liberali is Professor of Digital Marketing at RSM. He holds a doctorate in marketing and a BSc in computer science.

Prof. Rita Men

Rita Linjuan Men, Ph.D., APR, is an associate professor in the Department of Public Relations at the University of Florida.

Prof. Bob de Wit

Bob de Wit is a Professor of Strategic Leadership at Nyenrode, and has co-authored numerous books, articles and cases, adopted by 200+ institutions worldwide.

Prof. Paul Argenti

Paul Argenti is a world-renowned Professor of Corporate Communication at the Tuck School of Business, based in the USA.

Prof. Jean-Philippe Bonardi

Jean-Philippe Bonardi is a Professor of Strategic Management at HEC Lausanne. His research has been published in international research outlets and presented in many universities over the world. 

Prof. John Hayes

John Hayes is Emeritus Professor of Change Management at Leeds University Business School. His research interests focus on change facilitation and development within organisations.

Prof. Carola Hillenbrand

Carola Hillenbrand is Professor of Organisational Psychology at Henley Business School, UK. 

Dr Oriol Iglesias

Oriol Iglesias is an Associate Professor at ESADE in Barcelona. He has been consulted worldwide by leading firms and his research has been published in top academic journals. 

Florian Madertoner

Florian Madertoner is a lecturer at RSM with expertise in money and banking. His research interests include behavioural finance and fraud.

Prof. Stefano Puntoni

Stefano Puntoni is a Professor of Marketing at RSM. His teaching expertise is in the areas of brand management and consumer behaviour.

Prof. Ansgar Zerfass

Ansgar Zerfass is Professor and Chair in Strategic Communication at the Universität Leipzig.

A selection of visiting business practitioners/professors

  • Leendert Bikker | Rabobank
  • Stuart Bruce | SBA consultancy
  • Borja Castresana | BuyAway
  • Richard van der Eijk | Port of Rotterdam
  • Michael van Everdingen | Strategy Works
  • Paola Foglia | Telecom Italia
  • Nicolas Ind | Kristiania University College
  • Joris Kok | ING
  • Dafir Kramer | DKSCRotterdam
  • Dennis Larsen | ReputationInc
  • Andy Last | Unilever
  • Stephan Luiten | Edelman
  • Kevin Murray | Kevin Murray & Co
  • Anneke Neuhaus | Siemens
  • Ashraf Ramzy | MasterStory
  • Christien van Rijs | Strategy Works
  • Eliane Schoonman | NWO Science
  • John-Paul Schuirink | FrieslandCampina
  • Bart Schutz | Online Dialogue
  • Sytske Seyffert | TataSteel
  • Paul Tjiam | Simmons & Simmons
  • Boudewijn van Uden | a.s.r
  • Raymond Vermeulen | ING
  • Louise Wadman | KPMG
  • Yijing Wang | Erasmus University