The Foundation Course in Corporate Communication is the starting point of the Part-time Executive Master in Corporate Communication at Rotterdam School of Management, Erasmus University (RSM). It gives experienced communication and corporate affairs professionals a strong academic and strategic foundation for advising leaders, building trust and connecting communication to organisational value.
Led by Prof. Joep Cornelissen, the course introduces key theories, frameworks and tools in corporate communication, including organisational identity, corporate branding, reputation management and strategic communication.
You will develop a shared language for corporate communication and strengthen the leadership perspective needed to advise CEOs and senior leaders on stakeholder expectations, reputation, strategic issues and communication choices.
During the Foundation Course, you explore the core concepts and capabilities that underpin strategic corporate communication.
Organisational identity
Understand how organisations define who they are, what they stand for and how this shapes communication, behaviour and stakeholder perceptions.
Corporate branding
Explore how corporate brands are built, expressed and managed across different stakeholder groups.
Reputation management
Learn how reputation develops over time, how it creates value, and how communication professionals can help protect and strengthen it.
Strategic communication
Examine how communication can be connected to organisational goals, leadership decisions and stakeholder relationships.
Advising leaders
Strengthen your ability to interpret complex issues and support senior leaders with clear, credible and well-grounded communication advice.
The Foundation Course is offered twice a year, with two formats to fit different schedules and learning preferences.
I really enjoyed the Foundation Course in Corporate Communication thanks to the highly qualified professors and spokespersons of international organisations which operate in complex environments. It was also very inspiring to meet and collaborate with other communication professionals. The programme was intense but we were facilitated in the best possible way. Looking back, I would really recommend the course to those who desire to have a comprehensive overview of academic and practical thinking in corporate communications.
- Laurens Ohlenroth, Communications Manager at NS
Programme officer
Programme & Admission Advisor
