Are you working on the right solutions for your problems? Is there a way to approach innovation that’s more flexible and agile than the way you do it now?
Preparing a business case for a new project is a long and detailed process – and it might be obsolete by the time you finish. Design Thinking is a method that connects and empathises with your customers to validate your assumptions before you develop a new product, process or service.
This online Design Thinking programme from RSM Executive Education gives you a methodology and tools to develop new ideas using your insights into your customers. Over six weeks, you will learn how to shift your mindset and embrace a radically different approach for the development of new products and services. You’ll be guided by Dr Dirk Deichmann, an associate professor at RSM who specialises in successful idea generation, development, and implementation. Using design thinking to develop products and services will help you to see the value of your offering from your customers’ perspectives.
Maybe you’ve done online learning before, or perhaps it is new to you. Whichever type of learner you are, to maximise your experience, and to earn your certification there are three important things that we want to emphasise: attendance, collaboration, and academic honesty.
Please note, you may not be awarded your certificate if you have not fulfilled the above requirements. If you are unsure whether or not you are meeting the requirements at any time, please contact your programme manager or faculty member.
You are a product developer, innovation manager or professional involved in innovation looking for a new approach to innovation.This programme is suitable for anyone interested in design thinking, and does not require any knowledge of innovation or related topics.This programme will especially suit your learning needs if you are:
Frustrated with how long it takes and want the process to be more agile.
A professional who wants to know more about design thinking so you can bring about innovation in your organisation.
Initially I had doubts about the online nature of the programme: would it be as interactive and as much of a learning journey as an in-person course? I can now confirm "Yes!". The course was highly interactive, using virtual discussion boards and two live sessions in which we exchanged opinions and connected in person with the course participants. I acquired a totally different view of the definitions of success and failure, as well as the learning that comes with it.
Elizabeth Pixopoulou, asset portfolio lead at Deloitte Nederland
The Design Thinking course allowed me to look at a problem in a different way; it introduced multifaceted tools to determine the root cause and subsequently ideate solutions using various techniques. I learned ways to gather consumer-centric insights which stretches beyond the data-driven insights that organisations tend to use. The course has really fortified my knowledge of how I can take an idea further; taking what is just a thought and making it tangible by applying design thinking tools.
Krista Albers, merchant for men’s lifestyle apparel at Nike
During the Design Thinking programme you will learn from Dr Dirk Deichmann. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Dirk Deichmann is associate professor of innovation management at RSM. His research into the management of ideas addresses how managers can support the continuous and sustained generation of new ideas. Dirk identifies criteria for evaluating and selecting ideas, and tells firms about conditions that facilitate the use of high quality ideas. His research has been published in highly-rated scientific journals such as Strategic Management Journal and Organization Science as well as in the widely read Harvard Business Review. Dirk teaches creativity, design thinking, and innovation management.
During the programme you are also required to participate in three live online sessions depending on the dates you are attending the programme:
Week 1: one-hour webinar on 12 October 2022, 11:00 UTC+2
Week 3: one-hour webinar on 2 November 2022, 11:00 UTC+1
Week 6: one-hour webinar on 23 November 2022, 11:00 UTC+1
€ 1,200 (excl. 21% VAT) including course materials.
25% discount for alumni from Erasmus University Rotterdam and RSM.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
