Your business needs to keep developing to retain or extend competitive advantage. The Innovation Management programme offers you an understanding of today’s marketplace in which customers are more aware, active, and value-driven. Your company must rapidly create products and services that inspire, include and reflect your clients’ values which have increased the importance of business development even more.
During the Innovation Management programme by RSM Executive Education, you will explore new approaches to innovation management that are based on solid scientific results, and provide practical guidance at the same time. In eight evening masterclasses, you will learn why and how companies must rapidly create services and products that inspire. You will be able to set out a strategic direction for innovation in your company, identify new business development activities, and implement this direction in your activities and organisation. You also learn to integrate imaginative new approaches to innovation, and to your business development activities.
Your new knowledge and perspectives will enable a continuous re-examination of progress and development that can bring innovations to the firm, and that the firm can bring to the market, so it can thrive and keep ahead.
Discover the full overview of short courses
RSM's Innovation Management programme comprises eight evening sessions which are augmented by some guided preparation work. During each classroom session, our faculty members will introduce you to an aspect of innovation management. We will provide recommended reading materials, online articles, and business study cases that will help you to prepare for the classroom sessions. We will also ask you to prepare descriptions of relevant situations from your own organisations in advance of the classroom sessions.
This lecture is led by Prof. Jan van den Ende and will focus on:
This lecture is led by Prof. Daan Stam and will focus on:
This lecture is led by Dr Dirk Deichmann and will focus on:
This lecture is led by Dr Birgul Arslan and will focus on:
This lecture is led by Dr Helge Klapper and will focus on:
This lecture is led by Dr Jasmien Khattab and will focus on:
This lecture is led by Dr Stefano Tasselli and will focus on:
This lecture is led by Dr Juan Madiedo, and will focus on:
You will benefit from the Innovation Management programme at RSM if you are project managers at all levels who are involved in innovation or new business development. This includes:
R&D managers and professionals who want to broaden their view on innovation
General managers involved in innovation who need to understand how innovation works.
Strategy and innovation consultants who want to learn about the latest tools and theories.
B2B marketing professionals who want to learn how innovation helps them conquer markets
Business development professionals who want to use the tools of innovation to develop new businesses.
RSM’s Innovation Management programme is led by faculty members with impeccable academic credentials and a thorough knowledge of business practice. Selected for their ability and experience in teaching executives, they will draw on their research and knowledge to deliver a unique learning experience. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.