Rotterdam school of Management, Erasmus University compact logo
  • Start dates

    11 November 2024

  • Duration

    3 days

  • Programme fee

    €4,100 (excl. 21% VAT)

  • Language


  • Format

    In person

Your business needs to keep developing to retain or extend competitive advantage. The Innovation Management programme offers you an understanding of today’s marketplace in which customers are more aware, active, and value-driven. Your company must rapidly create products and services that inspire, include and reflect your clients’ values which have increased the importance of business development even more.

This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.

Executive education student in class

Interested in a programme for your entire team?

Discover our options for customised and in-company programmes tailor-made for your organisation.

Learning goals

Join this short course to add value for yourself and your organisation. 

  • Utilise approaches to innovation management and new business development based on scientific theories, and apply them to practical issues within your organisation.  
  • Create the right environment to execute, deliver, and sustain innovation to drive business development and process improvement.  
  • Set out the strategic direction for your innovation and new business development efforts.  
  • Create your innovation portfolio.  


Find out more about the content of the programme

RSM's Innovation Management programme comprises eight evening sessions which are augmented by some guided preparation work. During each classroom session, our faculty members will introduce you to an aspect of innovation management. We will provide recommended reading materials, online articles, and business study cases that will help you to prepare for the classroom sessions. We will also ask you to prepare descriptions of relevant situations from your own organisations in advance of the classroom sessions.

This lecture is led by Prof. Jan van den Ende and will focus on:

  • introduction
  • what is innovation management? 
  • trends analysis
  • why is it important?

This lecture is led by Prof. Daan Stam and will focus on:

  • creativity defined
  • defining what makes people creative
  • application to business models
  • Erasmus value proposition framework.

This lecture is led by Dr Dirk Deichmann and Jasmien Khattab and will focus on:

  • when and how to involve customers in business development
  • narrowing down the solution space
  • lean innovation.

This lecture is led by Dr Birgul Arslan and will focus on: 

  • disruptive innovation
  • strategy models in new business development
  • the innovator’s dilemma
  • barriers for disruptive innovation and possible solutions
  • what to include in a business plan.

This lecture is led by Dr Graham Cross and will focus on:

  • assessing value of innovation projects
  • innovations as real options
  • deciding which innovation projects join the portfolio using the ‘strategic buckets’ method
  • crafting and managing the innovation portfolio.

This lecture is led by Dr Stefano Tasselli and will focus on:

  • Forging an organizational culture of innovation
  • Innovate through networks within and across organizations
  • Leading teams for innovation

This lecture is led by Dr Juan Madiedo, and will focus on:

  • open innovation, a new paradigm
  • the rise of start-ups
  • corporate venturing
  • an integrated growth strategy.

This lecture is led by Prof. Jan van den Ende and will focus on:

  • Which different ecosystems are there?
  • How to analyse an ecosystem?
  • How to develop an ecosystem strategy?

For whom

Explore if this course is for you

Your roles

  • Project manager
  • R&D manager
  • General manager
  • Strategy and innovation consultant
  • B2B marketing professional
  • Business development professional

Your responsibilities

  • Innovation management in your organisation
  • New business development
  • Product or service development

Your challenges

  • Developing smart strategies to enter new markets
  • Creating a balanced market portfolio
  • Formulating a strategy to gain a sustainable market share

Read what previous participants say about this programme

Ad van der Wiel

Innovation and marketing manager at VRR

My company asked me to define and implementing a suitable innovation strategy. My role as innovation manager had just started and I was looking for a concise but comprehensive educational programme to complement my skills and knowledge on a short-term notice. RSM’s New Business Development programme proved to be a perfect fit.

Ad van der Wiel

Jan Westra

Strategic business developer at Priva

The course content was right on the spot in what I needed as input for my job. I needed academic knowledge to support my day-to-day work. The speakers blended theory and practicality into a useful mix. The acquired knowledge really helped in pinpointing upcoming tensions in the changing organisation. It also gave me tools for acting the right way and anticipate the next level of challenges and opportunities coming up. Attending the course was fun, you don’t often meet people with the same type of job.

Jan Westra

Dries van den Bos

Senior product marketeer at ANWB

My job is all about creating new value propositions. RSM’s New Business Development programme provided me with the framework and all the tools you need to develop new value propositions. We didn’t only learn how to do it, but also why some things just don't work in organisations, and how they could work. Everything was based on actual studies, backed by recognisable examples. The final assignment was a good opportunity to bring this knowledge directly into practice for the project I’m currently working on for ANWB. This was really helpful.

Dries van den Bos

Cecile Veerman

Project manager new business creation at DSM

My job is to scout for new opportunities at the interface of R&D and business, and to create value. Having a solid technology and science background, RSM’s New Business Development programme provided me additional multidisciplinary insights in innovation from a business perspective. Learning theories on strategy, business modelling and market learning, was combined with ample time to apply these in practice. This programme, and the diverse and enthusiastic group, resulted in getting a lot of energy and a business plan that will directly be used in practice.

Cecile Veerman

Johan van Rijn

Marketing director at Cognizant

RSM’s New Business Development programme is a great and valuable programme for business professionals who are involved in developing new products and services to grow their business. The world is changing so fast that businesses can be disrupted any time, therefore innovation and sparking off new ideas for sustainable business is essential. From this programme I learned how to structure and execute new business development with the use of the latest thinking from RSM and the input of the other participants

Johan van Rijn

Nestor Coronado Palma

Circular economy programme director at Philips

RSM’s New Business Development programme caught my attention immediately because of its unique proposition, combining subjects on business strategy and innovation next to new business models. The interaction with my classmates was very enriching and the final assignment gave us a great practical experience.

Nestor Coronado Palma

Carolien Brouwer

Product co-ordinator at Royal FloraHolland

This RSM programme offers the latest insights into new business development and provides useful tools for implementation. The programme is inspiring, versatile and the variety of speakers contributed to a view on business development from different angles. Furthermore, RSM has an eye for detail: I experienced great involvement and a high level of interest from all parties involved.

Carolien Brouwer

Your expert faculty

RSM’s Innovation Management programme is led by faculty members with impeccable academic credentials and a thorough knowledge of business practice. Selected for their ability and experience in teaching executives, they will draw on their research and knowledge to deliver a unique learning experience. Occasionally we may substitute other faculty members according to the content of the programme and their availability.



Prof. Jan van den Ende

Jan van den Ende is professor of management of technology and innovation at RSM. His research and teaching focuses on organising the process of creating ideas, selecting projects, developing products and commercialising them, and disruptive and lean innovation. He studied innovation in firms such as ING, ASML, Philips and Unilever, and also in smaller project-based companies and firms in the horticulture sector.

Prof. Daan Stam

Daan Stam holds the endowed chair of Leadership for Innovation in the department of technology and operations management at RSM. His research focuses on leading innovation and change, and he is particularly interested in understanding why some people can gather support for innovation and change while others struggle. He found that identity issues are key to solving this mystery.

Dr Jasmien Khattab

Dr Jasmien Khattab is an assistant professor of innovation management at Rotterdam School of Management, Erasmus University (RSM), and holds a PhD in organisational behavior, also from RSM. Jasmien investigates how organisations can reduce structural inequality. Her work has been published in Academy of Management Annals and in Academy of Management Review.

Dr Stefano Tasselli

Stefano Tasselli is an associate professor in RSM’s department of technology and operations management. His research and teaching focus on organisational social networks, organisational behaviour, leadership and new business development, with specific empirical focus on the healthcare industry. He has received two accolades for ‘best business professor under 40’.

Dr Birgul Arslan

Dr Birgul Arslan is assistant professor of innovation and technology management at Rotterdam School of Management, Erasmus University (RSM). She has a PhD in strategic management from HEC Paris, France, and she researches success factors in interorganisational collaboration. Birgul has experience teaching strategic management and innovation strategy at the MBA and executive MBA programme levels.

Dr Dirk Deichmann

Dirk Deichmann is associate professor of innovation management at RSM. His research addresses how managers can support the continuous and sustained generation of new ideas. Dirk identifies criteria for evaluating and selecting ideas, and tells firms about conditions that facilitate the use of high quality ideas. His research has been widely published. He teaches creativity, design thinking, and innovation management.

Dr Juan P. Madiedo

Dr Juan P. Madiedo is an associate professor at Rotterdam School of Management, Erasmus University (RSM), and has a PhD in business studies from IE Business School, IE University in Spain. He focuses on managers’ roles in operations. Before joining RSM, Juan worked at IE University in Spain and Universidad de los Andes in Colombia and was a visiting scholar at INCAE Business School in Costa Rica.

Dr Graham Cross

Dr Graham Cross teaches innovation management for bachelor, master and executive education students at RSM. He holds a BSc and PhD in chemistry from Imperial College London and was a post-doc researcher at Rijksuniversiteit Groningen, the Netherlands. Graham joined Unilever in 1988 working across R&D, NPD and innovation. He is the founder of innovation management consultancy company, Innosapiens.

More information

Programme dates

11 - 13 November 2024

Programme fee

€4,100 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.


25% discount for alumni from Erasmus University Rotterdam and RSM.

A programme for your entire team

All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues. 

Frequently asked questions

The programme consists of eight evening sessions from 16:00 - 20:00 UTC+1:

18 April 2024, 25 April 2024, 16 May 2024, 23 May 2024, 6 June 2024, 13 June 2024, 20 June 2024, 27 June 2024

Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking for new skills and knowledge in business and management education. 

  • RSM is consistently ranked among Europe’s top business schools.
  • World-class professors and a globally oriented faculty deliver business leaders with an innovative mindset.
  • A prestigious Triple Crown accreditation puts RSM among the top 1% of business schools worldwide.
  • With our no-nonsense approach, RSM's goal is to give you the tools to put your new skills and knowledge directly into practice, for real impact.
  • It’s about you: during your programme you can discuss your specific business challenges and receive personal coaching.
  • You will meet a new network of peers in an RSM programme: extend your network, share experiences and become inspired by your fellow participants.

This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.

The programme consists of eight evening sessions in Rotterdam on Thursdays from 16:00 - 20:00 UTC+1


Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.

Yes. Alumni from RSM and Erasmus University Rotterdam receive a 25 per cent discount. RSM alumni are those who have completed either a Bachelor of Science, Master of Science, PhD or at least one executive education programme of more than 40 hours duration. Participants of open programmes of less than 40 hours do not receive a discount. Companies sponsoring several participants may also be offered a special price.

These programmes are excluded from this alumni discount:

  • Lean Six Sigma Black Belt Excellence Programme
  • Leadership Challenges with Data Analytics
  • Urban Digital Innovation Executive Leadership for a Green Deal
  • Executive Master in Customs and Supply Chain Compliance
  • Business Valuation
  • Port Executive Leadership Circle
  • Corporate Communication programmes
  • Erasmus Centre for Entrepreneurship programmes
  • RSM Customised Programmes
  • Programmes offered outside RSM Executive Education

Programme fees include tuition, programme materials, plus lunch and refreshments throughout the programme. Hotel accommodation is not included, unless mentioned otherwise in the programme information.

If you require hotel accommodation, we recommend the Novotel Rotterdam Brainpark Hotel and the Bilderberg Park Hotel. Both hotels are located in Rotterdam, accessible to the university, and participants can benefit from special rates.

Please note that due to high demand, we advise you to book your hotel stay for any program as early as possible with a flexible rate.

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.

Manjeet Kaur

Programme advisor

It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.