• Starting dates

    5 October 2023

  • Duration

    8 evening sessions

    The programme consists of eight evening sessions in Rotterdam on Thursdays from 16:00 - 20:00 UTC+1

  • Fee

    € 5,200 (excl. 21% VAT)

  • Language


  • Format

    In person


Your business needs to keep developing to retain or extend competitive advantage. The Innovation Management programme offers you an understanding of today’s marketplace in which customers are more aware, active, and value-driven. Your company must rapidly create products and services that inspire, include and reflect your clients’ values which have increased the importance of business development even more.

Executive education student in class

Become your future self

Discover the full overview of short courses

Learning objectives

After this programme, you will be able to:

  • use new approaches to innovation management and new business development based on scientific theories, and apply these to practical issues within your organisation
  • create the right environment to execute, deliver, and sustain innovation in order to drive business development and process improvement
  • set out a strategic direction for your innovation and new business development
  • choose your innovation portfolio.


Find out more about the content of the programme

RSM's Innovation Management programme comprises eight evening sessions which are augmented by some guided preparation work. During each classroom session, our faculty members will introduce you to an aspect of innovation management. We will provide recommended reading materials, online articles, and business study cases that will help you to prepare for the classroom sessions. We will also ask you to prepare descriptions of relevant situations from your own organisations in advance of the classroom sessions.

This lecture is led by Prof. Jan van den Ende and will focus on:

  • introduction
  • what is innovation management? 
  • trends analysis
  • why is it important?

This lecture is led by Prof. Daan Stam and will focus on:

  • creativity defined
  • defining what makes people creative
  • application to business models
  • Erasmus value proposition framework.

This lecture is led by Dr Dirk Deichmann and will focus on:

  • when and how to involve customers in business development
  • narrowing down the solution space
  • lean innovation.

This lecture is led by Dr Birgul Arslan and will focus on: 

  • disruptive innovation
  • strategy models in new business development
  • the innovator’s dilemma
  • barriers for disruptive innovation and possible solutions
  • what to include in a business plan.

This lecture is led by Dr Helge Klapper and will focus on:

  • assessing value of innovation projects
  • innovations as real options
  • deciding which innovation projects join the portfolio using the ‘strategic buckets’ method
  • crafting and managing the innovation portfolio.

This lecture is led by Dr Jasmien Khattab and will focus on:

  • stakeholder management
  • persuasion
  • idea communication.

This lecture is led by Dr Stefano Tasselli and will focus on:

  • business development process
  • context dependencies
  • social networks defined and relevance
  • opportunities and challenges for individuals and organisations
  • traditional and alternative models for business development.

This lecture is led by Dr Juan Madiedo, and will focus on:

  • open innovation, a new paradigm
  • the rise of start-ups
  • corporate venturing
  • an integrated growth strategy.

For whom

See where other participants come from

You will benefit from the Innovation Management programme at RSM if you are  project managers at all levels who are involved in innovation or new business development. This includes:

R&D managers and professionals who want to broaden their view on innovation

General managers involved in innovation who need to understand how innovation works.

Strategy and innovation consultants who want to learn about the latest tools and theories.

B2B marketing professionals who want to learn how innovation helps them conquer markets

Business development professionals who want to use the tools of innovation to develop new businesses.


Read what previous participants say about this programme

My company asked me to define and implementing a suitable innovation strategy. My role as innovation manager had just started and I was looking for a concise but comprehensive educational programme to complement my skills and knowledge on a short-term notice. RSM’s New Business Development programme proved to be a perfect fit.

Ad van der Wiel, innovation and marketing manager, VRR

Ad van der Wiel

The course content was right on the spot in what I needed as input for my job. I needed academic knowledge to support my day-to-day work. The speakers blended theory and practicality into a useful mix. The acquired knowledge really helped in pinpointing upcoming tensions in the changing organisation. It also gave me tools for acting the right way and anticipate the next level of challenges and opportunities coming up. Attending the course was fun, you don’t often meet people with the same type of job.

Jan Westra, strategic business developer, Priva

Jan Westra

My job is all about creating new value propositions. RSM’s New Business Development programme provided me with the framework and all the tools you need to develop new value propositions. We didn’t only learn how to do it, but also why some things just don't work in organisations, and how they could work. Everything was based on actual studies, backed by recognisable examples. The final assignment was a good opportunity to bring this knowledge directly into practice for the project I’m currently working on for ANWB. This was really helpful.

Dries van den Bos, senior product marketeer, ANWB

Dries van den Bos

My job is to scout for new opportunities at the interface of R&D and business, and to create value. Having a solid technology and science background, RSM’s New Business Development programme provided me additional multidisciplinary insights in innovation from a business perspective. Learning theories on strategy, business modelling and market learning, was combined with ample time to apply these in practice. This programme, and the diverse and enthusiastic group, resulted in getting a lot of energy and a business plan that will directly be used in practice.

Cecile Veerman, project manager new business creation, DSM

Cecile Veerman

RSM’s New Business Development programme is a great and valuable programme for business professionals who are involved in developing new products and services to grow their business. The world is changing so fast that businesses can be disrupted any time, therefore innovation and sparking off new ideas for sustainable business is essential. From this programme I learned how to structure and execute new business development with the use of the latest thinking from RSM and the input of the other participants

Johan van Rijn, marketing director, Cognizant

Johan van Rijn

RSM’s New Business Development programme caught my attention immediately because of its unique proposition, combining subjects on business strategy and innovation next to new business models. The interaction with my classmates was very enriching and the final assignment gave us a great practical experience.

Nestor Coronado Palma, circular economy programme director, Philips

Nestor Coronado Palma

This RSM programme offers the latest insights into new business development and provides useful tools for implementation. The programme is inspiring, versatile and the variety of speakers contributed to a view on business development from different angles. Furthermore, RSM has an eye for detail: I experienced great involvement and a high level of interest from all parties involved.

Carolien Brouwer, product co-ordinator, Royal FloraHolland

Carolien Brouwer

Your expert faculty

RSM’s Innovation Management programme is led by faculty members with impeccable academic credentials and a thorough knowledge of business practice. Selected for their ability and experience in teaching executives, they will draw on their research and knowledge to deliver a unique learning experience. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Prof. Jan van den Ende

Jan van den Ende is professor of management of technology and innovation at RSM. His expertise is in the development process of new products, new services and new business models in firms – a process that is key to every company’s performance. His research focuses on organising the process of creating ideas, selecting projects, developing products and commercialising them. He studied innovation in firms such as ING, ASML, Philips and Unilever, and also in smaller project-based companies and firms in the horticulture sector. Jan teaches methodologies for scenario development, business model innovation, design thinking, strategic assessment, disruptive innovation and lean innovation..

Prof. Daan Stam

Daan Stam holds the endowed chair of Leadership for Innovation in the department of technology and operations management at RSM, where he leads the innovation management group. Daan’s research focuses on leading innovation and change, and he is particularly interested in understanding why some people are able to gather strong support for innovation and change while many others struggle to do so. He has searched for answers by studying the behaviours of leaders making plans using a psychological perspective, and found that identity issues are key to solving this mystery. Daan Stam is a member of the Erasmus Centre for Leadership Studies and the Erasmus Centre for Innovation Management.

Prof. Vareska van de Vrande

Vareska van de Vrande is professor of collaborative innovation and business venturing, and academic director of the part-time PhD Programme in Management at RSM. Her expertise is in corporate venturing and collaborative innovation, including external technology sourcing, corporate venture capital investments, strategic alliances, and collaborations for corporate start-ups. She teaches strategic management and corporate venturing. Other research interests include corporate entrepreneurship, patents, and venture capital. Vareska is also a visiting professor at the École Polytechnique Fédérale de Lausanne in Switzerland, and a certified LEGO® SERIOUS PLAY® facilitator. 

Dr Murat Tarakci

Murat Tarakci is an associate professor of innovation management, and academic director of the MSc in Management of Innovation programme at RSM. He specialises in disruptive innovations, strategy implementation, and leadership, combining his business experience from Unilever and academic experience to research what motivates managers’ search for new strategic initiatives, and how managerial power and leadership affect the generation of novel ideas. Now, his research focuses on creating innovative organisations by taking a behavioural approach. His research has been published in leading management journals as well as international media including the Financial Times and Harvard Business Review.

Dr Dirk Deichmann

Dirk Deichmann is associate professor of innovation management at RSM. His research into the management of ideas addresses how managers can support the continuous and sustained generation of new ideas. Dirk identifies criteria for evaluating and selecting ideas, and tells firms about conditions that facilitate the use of high quality ideas. His research has been published in highly-rated scientific journals such as Strategic Management Journal and Organization Science as well as in the widely read Harvard Business Review. Dirk teaches creativity, design thinking, and innovation management.

Dr Stefano Tasselli

Stefano Tasselli is an associate professor in RSM’s department of technology and operations management. His research and teaching focus on organisational social networks, organisational behaviour, leadership and new business development, with specific empirical focus on the healthcare industry. He was a consultant for McKinsey & Company, and has held teaching and research positions at the University of Cambridge UK; and at the University of Lugano and at Bocconi University in Italy. Stefano has received several academic awards, and in 2018 was one of the 40 ‘Best Business Professors under 40’ according to Poets & Quants, and ‘Best Italian Business Professor under 40’ according to ASFOR.

Dr Helge Klapper

Helge Klapper is an assistant professor at Rotterdam School of Management, Erasmus University. He joined RSM in 2017 after completing his PhD at the University of Vienna, Austria. His research interests include organizational decision making and novel forms of organizing and innovating. More specifically, his work examines information exchange in organizations as part of the strategic decision making process and how authority affects coordination and cooperation conflicts.

More information


5, 12 October 2023
2, 9, 16, 23, 30 November 2023
7 December 2023

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€ 5,200 (excl. 21% VAT) including course materials, lunches, and snacks. These fees do not include hotel accommodation.

25% discount for alumni from Erasmus University Rotterdam and RSM. 



General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

General terms and conditions


The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

Hotel accommodation

We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

Novotel Rotterdam Brainpark Hotel

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