Design Thinking

Design Thinking

Are you working on the right solutions for your problems? Is there a way to approach innovation that’s more flexible and agile than the way you do it now?

Preparing a business case for a new project is a long and detailed process – and it might be obsolete by the time you finish. Design Thinking is a method that connects and empathises with your customers to validate your assumptions before you develop a new product, process or service.

Innovate from the value of your offering

This online Design Thinking programme from RSM Executive Education gives you a methodology and tools to develop new ideas using your insights into your customers. Over six weeks, you will learn how to shift your mindset and embrace a radically different approach for the development of new products and services. You’ll be guided by Dr Dirk Deichmann, an associate professor at RSM who specialises in successful idea generation, development, and implementation. Using design thinking to develop products and services will help you to see the value of your offering from your customers’ perspectives.

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Experiental learning

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Online learning experience

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Learning objectives

After this programme, you will be able to: 

  • understand the principles of design thinking
  • make innovation happen in your organisation using design thinking
  • connect and empathise with your customers’ unmet needs and desires
  • challenge your assumptions using design thinking tools and techniques
  • strengthen your ability to define, interpret and reframe a problem
  • generate and select solutions using various techniques
  • test concepts for rapid feedback and iterate your ideas
  • facilitate the design thinking process in your team or organisation.
  • You are a product developer, innovation manager or professional involved in innovation looking for a new approach to innovation. You’re frustrated with how long it takes and want the process to be more agile. Or you’re a professional who wants to know more about design thinking so you can bring about innovation in your organisation. This programme is suitable for anyone interested in design thinking, and does not require any knowledge of innovation or related topics.

  • Maybe you’ve done online learning before, or perhaps it is new to you. Whichever type of learner you are, to maximise your experience, and to earn your certification there are three important things that we want to emphasise: attendance, collaboration, and academic honesty.Maybe you’ve done online learning before, or perhaps it is new to you. Whichever type of learner you are, to maximise your experience, and to earn your certification there are three important things that we want to emphasise: attendance, collaboration, and academic honesty.


    • Within three days of the programme’s start date, you must introduce yourself virtually to your facilitator, to your coach, and to your fellow participants 
    • You should expect to spend four to six hours per week on your learning and your programme
    • Log in regularly, because you must keep up with the schedule for each module.

    Collaboration and involvement

    • Make sure you complete all the required activities in your programme in good time
    • We strongly encourage you to be a collaborative and pro-active learner by:
      • responding promptly to comments and questions from your facilitator and from your fellow participants
      • providing constructive peer-to-peer feedback, in the spirit of sharing knowledge and experience
      • posting your own answer and comment on your peers’ for each learning activity (forum, wiki, glossaries, etc.) 
      • using appropriate language and being polite.

    Academic honesty

    • If you use resources (text, images, audio, video) or ideas from other people – perhaps from colleagues or other sources – please acknowledge that fact, even if you have paraphrased or summarised the information.

    Please note, you may not be awarded your certificate if you have not fulfilled the above requirements. If you are unsure whether or not you are meeting the requirements at any time, please contact your programme manager or faculty member.

  • During the Design Thinking  programme you will learn from Dr Dirk Deichmann. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

    Dr Dirk Deichmann
    Dirk Deichmann is associate professor of innovation management at RSM. His research into the management of ideas addresses how managers can support the continuous and sustained generation of new ideas. Dirk identifies criteria for evaluating and selecting ideas, and tells firms about conditions that facilitate the use of high quality ideas. His research has been published in highly-rated scientific journals such as Strategic Management Journal and Organization Science as well as in the widely read Harvard Business Review. Dirk teaches creativity, design thinking, and innovation management.

  • Dates

    27 January - 3 March 2021 > Apply now


    € 1,200 (excl. 21% VAT) including course materials.
    10% discount for alumni from Erasmus University Rotterdam and RSM. More information about the discount.

    General terms and conditions

    Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


    The programme takes place online.

  • The online Design Thinking programme runs at several dates. Please select the one that suits you most to register.