Your business needs to keep developing to retain or extend competitive advantage. The Innovation Management programme offers you an understanding of today’s marketplace in which customers are more aware, active, and value-driven. Your company must rapidly create products and services that inspire, include and reflect your clients’ values which have increased the importance of business development even more.
This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
During the Innovation Management programme by RSM Executive Education, you will explore new approaches to innovation management that are based on solid scientific results, and provide practical guidance at the same time. In this three days programme, you will learn why and how companies must rapidly create services and products that inspire. You will be able to set out a strategic direction for innovation in your company, identify new business development activities, and implement this direction in your activities and organisation. You also learn to integrate imaginative new approaches to innovation, and to your business development activities.
Your new knowledge and perspectives will enable a continuous re-examination of progress and development that can bring innovations to the firm, and that the firm can bring to the market, so it can thrive and keep ahead.
RSM's Innovation Management programme comprises an introductory webinar and three days sessions which are augmented by some guided preparation work. During each classroom session, our faculty members will introduce you to an aspect of innovation management. We will provide recommended reading materials, online articles, and business study cases that will help you to prepare for the classroom sessions. We will also ask you to prepare descriptions of relevant situations from your own organisations in advance of the classroom sessions.
This introductory webinar will take place 1 week before the programme starts and will focus on:
This lecture is led by Dr Birgul Arslan and will focus on:
This lecture is led by Dr Stefano Tasselli and Dr Juan P. Madiedo
This lecture is led by Dr Dirk Deichmann and Dr Jasmien Khattab and will focus on:
My company asked me to define and implementing a suitable innovation strategy. My role as innovation manager had just started and I was looking for a concise but comprehensive educational programme to complement my skills and knowledge on a short-term notice. RSM’s New Business Development programme proved to be a perfect fit.
The course content was right on the spot in what I needed as input for my job. I needed academic knowledge to support my day-to-day work. The speakers blended theory and practicality into a useful mix. The acquired knowledge really helped in pinpointing upcoming tensions in the changing organisation. It also gave me tools for acting the right way and anticipate the next level of challenges and opportunities coming up. Attending the course was fun, you don’t often meet people with the same type of job.
My job is all about creating new value propositions. RSM’s New Business Development programme provided me with the framework and all the tools you need to develop new value propositions. We didn’t only learn how to do it, but also why some things just don't work in organisations, and how they could work. Everything was based on actual studies, backed by recognisable examples. The final assignment was a good opportunity to bring this knowledge directly into practice for the project I’m currently working on for ANWB. This was really helpful.
My job is to scout for new opportunities at the interface of R&D and business, and to create value. Having a solid technology and science background, RSM’s New Business Development programme provided me additional multidisciplinary insights in innovation from a business perspective. Learning theories on strategy, business modelling and market learning, was combined with ample time to apply these in practice. This programme, and the diverse and enthusiastic group, resulted in getting a lot of energy and a business plan that will directly be used in practice.
RSM’s New Business Development programme is a great and valuable programme for business professionals who are involved in developing new products and services to grow their business. The world is changing so fast that businesses can be disrupted any time, therefore innovation and sparking off new ideas for sustainable business is essential. From this programme I learned how to structure and execute new business development with the use of the latest thinking from RSM and the input of the other participants
RSM’s New Business Development programme caught my attention immediately because of its unique proposition, combining subjects on business strategy and innovation next to new business models. The interaction with my classmates was very enriching and the final assignment gave us a great practical experience.
This RSM programme offers the latest insights into new business development and provides useful tools for implementation. The programme is inspiring, versatile and the variety of speakers contributed to a view on business development from different angles. Furthermore, RSM has an eye for detail: I experienced great involvement and a high level of interest from all parties involved.
RSM’s Innovation Management programme is led by faculty members with impeccable academic credentials and a thorough knowledge of business practice. Selected for their ability and experience in teaching executives, they will draw on their research and knowledge to deliver a unique learning experience. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Dr Birgul Arslan is associate professor of innovation strategy at RSM. Her research focuses on success factors in interorganisational collaboration. Birgul brings hands-on experience from her time in business intelligence consulting. In her executive programmes, she helps leaders master corporate innovation, navigate emerging technologies, and apply design thinking, always with a focus on practical application and strategic insight.
Dr Juan P. Madiedo is an associate professor at Rotterdam School of Management, Erasmus University (RSM), and has a PhD in business studies from IE Business School, IE University in Spain. He focuses on managers’ roles in operations. Before joining RSM, Juan worked at IE University in Spain and Universidad de los Andes in Colombia and was a visiting scholar at INCAE Business School in Costa Rica.
Stefano Tasselli is an associate professor in RSM’s department of technology and operations management. His research and teaching focus on organisational social networks, organisational behaviour, leadership and new business development, with specific empirical focus on the healthcare industry. He has received two accolades for ‘best business professor under 40’.
Dirk Deichmann is professor of creativity and innovation at RSM, holding the endowed Chair of Horticulture Innovation. His research addresses how managers can support the continuous and sustained generation of new ideas. Dirk identifies criteria for evaluating and selecting ideas, and tells firms about conditions that facilitate the use of high quality ideas. His research has been widely published. He teaches creativity, design thinking, and innovation management.
24 - 26 November 2025
18 November (15h-17h) - Online kick-off
€4,000 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
15% discount for alumni from Erasmus University Rotterdam and RSM.
All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues.
Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking for new skills and knowledge in business and management education.
This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.
The program consists of seven sessions that comprise one afternoon online session and six on-campus sessions distributed in three full (working) days, from 9:00 to 17:00.
Online kick-off: 18 November (15h-17h)
Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.
Yes. Alumni from RSM and Erasmus University Rotterdam receive a 15% discount.
RSM alumni are students who have completed either a bachelor of science, master of science, PhD or one executive education programme of more than 40 credit hours. Additionally, companies which sponsor several participants may also be offered a special price.
Participants of open programmes of less than 40 credit hours will not receive a discount.
Programme fees include tuition, programme materials, plus lunch and refreshments throughout the programme. Hotel accommodation is not included, unless mentioned otherwise in the programme information.
If you require hotel accommodation, we recommend the Novotel Rotterdam Brainpark Hotel and the Bilderberg Park Hotel. Both hotels are located in Rotterdam, accessible to the university, and participants can benefit from special rates.
Please note that due to high demand, we advise you to book your hotel stay for any program as early as possible with a flexible rate.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.
Programma advisor
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