Meet the I WILL Embassy


The I WILL Embassy has 13 ambassadors who meet every two months to discuss the strategy and activities of I WILL. They make sure the spirit of I WILL is kept alive within RSM and is integrated in everything RSM does. Ambassadors are chosen because of their professional function and their drive. They could have an academic connection to I WILL – such as Programme Management – or some social or faculty related connection, such as through STAR or RSM’s Alumni and the marketing and communications teams.

For more information about I WILL and its activities, or if you wish to submit ideas of your own to the I WILL Embassy, please contact, or have a look on our Facebook page. We look forward to hearing from you! 

The I WILL Embassy Members are, as of 1 October 2020:

  • Thom van Dalen,  Chairman STAR
  • Lieke Venema, Brand Manager STAR
  • Jaap-Jan van Hamburg, Associate Director Full-time MBA
  • Johan Hofstra,  Chairman I WILL Embassy
  • Astrid Huisman, Brand Manager
  • Willem Koolhaas, Director Corporate Marketing and Communications
  • Tanara Sahgal,  Project Coordinator I WILL
  • Adri Meijdam,  Executive Director IBA



  • Michaéla Schippers, Professor Technology & Operations Department
  • Juan Maldonado, Alumni Relations Manager 
  • Maartje Bus, Junior Marketeer Executive Education
  • Frank van Kerkhof, Project Coordinator Goal-setting
  • Carolien Rijnsburger, Team- and Programme Manager Bachelor Bedrijfskunde