How to get better engagement on LinkedIn posts

http://www.bloomberg.com/research/markets/news/article.asp?docKey=600-201604150733M2______EUPR_____5ae0000001167645_3600-1

Participants

  • Robert Rooderkerk
    Role: Faculty
    Reference type: Quoted

Media outlets

  • Bloomberg (Online)

Description

Robert Rooderkerk and Koen Pauwels studied what induces people to post a comment in a discussion group on LinkedIn. The results show that companies trying to induce discussion should motivate highly expert authors to post well written controversial posts in their LinkedIn group. Also, do not post in the weekend.

Robert Rooderkerk and Koen Pauwels studied what induces people to post a comment in a discussion group on LinkedIn. The results show that companies trying to induce discussion should motivate highly expert authors to post well written controversial posts in their LinkedIn group. Also, do not post in the weekend.