‘Je kunt als familiebedrijf sociaal wat conservatiever zijn en technologisch heel innoverend’

https://www.mt.nl/business/kunt-als-familiebedrijf-sociaal-conservatiever-en-technologisch-heel-innoverend/534606

Participants

  • P.P.M.A.R. Heugens
    Role: Faculty
    Reference type: Quoted

Media outlets

  • Management Team MT (Online)

Description

Family businesses are not innovative? That is a misconception. Whether for stairlifts or other products, often family run in the lead in R&D. Pursey Heugens says "The idea that family would not be innovate because they have values that may be conservative, is a widespread and persistent misunderstanding. You can simply be more conservative socially, while technologically very innovative."

Family businesses are not innovative? That is a misconception. Whether for stairlifts or other products, often family run in the lead in R&D. Pursey Heugens says "The idea that family would not be innovate because they have values that may be conservative, is a widespread and persistent misunderstanding. You can simply be more conservative socially, while technologically very innovative."